Modules for course N5R3 | BA/MKITAL
BA Marketing with Italian
This is a provisional list of modules to be offered on this course in the 2022–23 academic year.
The list may not be complete, and the final course content may be different.
You can also view the modules offered in the year 2021–22.
Find out more about studying and applying for this degree.
Year 2 Modules
Compulsory Modules
Semester 1
- LZI-2040: Italian Language 1 (40) Core
- ASB-2111: Statistical Methods (20) or
ADB-2111: Dulliau Ystadegol (20) - ASB-2517: Marketing Communication (20) or
ADB-2517: Cyfathrebu Marchnata (20)
Semester 2
- LZI-2040: Italian Language 1
- ASB-2109: Marketing Research (10)
- ASB-2111: Statistical Methods or
ADB-2111: Dulliau Ystadegol - ASB-2116: Consumer Behaviour (20)
Optional Modules
10 credits from:
- ASB-2112: Business Information Systems (10) (Semester 2) or
ADB-2112: Systemau Gwybodaeth Busnes (10) (Semester 2) - ASB-2117: The Marketing of Services (10) (Semester 2)
- ASB-2406: Work Placement (10) (Semester 1 + 2) or
ACB-2406: Lleoliad Gwaith (10) (Semester 1 + 2) - ASB-2416: Operations Strategy (10) (Semester 1)
- ASB-2511: Evolution of Mgmt Thought (10) (Semester 2)
- Students may choose from the above list of modules subject to pre-requisites.
Year 4 Modules
Compulsory Modules
Semester 1
- LZI-3030: Italian Language 2 (30)
- ASB-3103: Marketing Strategy & Man. (10)
- ASB-3114: e-Marketing (10)
Semester 2
- LZI-3030: Italian Language 2
- ASB-3119: Customer Insight Project (20)
- ASB-3439: International Marketing (10)
Optional Modules
30 credits from:
- ASB-3104: Entrepreneurship Cap & Firm (10) (Semester 1) or
ADB-3104: Entrepreneuriaeth Cyf & Cwmni (10) (Semester 1) - ASB-3122: Intl Business Competency (20) (Semester 1)
- ASB-3400: Law for Business (20) (Semester 1 + 2)
- ASB-3430: Consultancy Project (20) (Semester 2)
- ASB-3509: Corp. Social Responsibility (10) (Semester 2)
- ASB-3530: Brand Management (10) (Semester 1)
- ASB-3532: Trends in Marketing (10) (Semester 2)
- Students may choose from the above list of modules subject to pre-requisites.
10 credits from:
- LXE-3101: Approaching Translation (10) (Semester 2) or
LCE-3101: Trin a Thrafod Cyfieithu (10) (Semester 2) - LXE-3103: Wales: A European Contact Zone (20) (Semester 2)
- LXE-3210: Press Dossier (10) (10) (Semester 1) or
LCE-3210: Astudio'r Cyfryngau (S1) (10) (Semester 1)