Modules for course NR53 | BA/MKTITAL
BA Marketing and Italian (4 year)
These are the modules currently offered on this course in the 2021–22 academic year.
You can also view the modules offered in the year 2022–23.
Find out more about studying and applying for this degree.
Year 1 Modules
Compulsory Modules
Semester 1
- ASB-1105: Principles of Business Mgmt (20)
- ASB-1207: Tutorials in Marketing (20)
- ASB-1600: Marketing (20)
Semester 2
40 credits from:
- LZI-1001: Advanced Italian 1 (20) (Semester 1) Core
- LZI-1002: Advanced Italian 2 (20) (Semester 2) Core
- LZI-1003: Italian for Beginners I (20) (Semester 1) Core
- LZI-1004: Italian for Beginners II (20) (Semester 2) Core
Optional Modules
20 credits from:
- LZC-1003: Chinese for Beginners 1 (20) (Semester 1)
- LZF-1003: French for Beginners I (20) (Semester 1)
- LZG-1003: German for Beginners I (20) (Semester 1)
- LZS-1003: Spanish Begin./Intermed. 1 (20) (Semester 1)
- QXL-1110: Introduction to Language (20) (Semester 1)
- QXL-1112: Language, Literature & Culture (20) (Semester 2)
- LXE-1600: Transnational Cultures (20) (Semester 2)
- LXE-1700: Creating National Histories (20) (Semester 1)
Year 2 Modules
Compulsory Modules
Semester 1
- LZI-2040: Italian Language 1 (40) Core
- ASB-2111: Statistical Methods (20)
Semester 2
Optional Modules
20 credits from:
- ASB-2109: Marketing Research (10) (Semester 2)
- ASB-2112: Business Information Systems (10) (Semester 2)
- ASB-2117: The Marketing of Services (10) (Semester 2)
- ASB-2511: Evolution of Mgmt Thought (10) (Semester 2)
- ASB-2517: Marketing Communication (20) (Semester 1)
- Students may choose from the above list of modules, subject to pre-requisites.
20 credits from:
- LXI-2010: Making of the Italian Nation (20) (Semester 1)
Year 4 Modules
Compulsory Modules
Semester 1
- LZI-3030: Italian Language 2 (30) Core
- ASB-3103: Marketing Strategy & Man. (10)
- ASB-3114: e-Marketing (10)
Semester 2
Optional Modules
40 credits from:
- ASB-3106: Enterprise by Design (20) (Semester 1 + 2)
- ASB-3114: e-Marketing (10) (Semester 1)
- ASB-3119: Customer Insight Project (20) (Semester 2)
- ASB-3439: International Marketing (10) (Semester 2)
- ASB-3509: Corp. Social Responsibility (10) (Semester 2)
- ASB-3530: Brand Management (10) (Semester 1)
- ASB-3532: Trends in Marketing (10) (Semester 2)
30 credits from:
- LXI-3011: Adaptations in European Cinema (20) (Semester 1 + 2)
- LXI-3023: The Other Italies (20) (Semester 2)
- LXE-3101: Approaching Translation (10) (Semester 2)
- LXE-3210: Press Dossier (10) (10) (Semester 1)
- LXE-3400: Joint Hons Diss (English) (10) (Semester 1 + 2)
- LXE-3444: Joint Hons Diss (Target Lang) (10) (Semester 1 + 2)
- Joint Hons. Students may only take ONE 10-credit LXE module (does not include the dissertation). A dissertation must be taken in ONE joint honours subject.