Modules for course P3AS | MSC/IMEDM
MSc International Media & Management

Compulsory Modules

Semester 1

• UXS-4052: Research Design (30) Core
  Topics to be covered include: • Module introduction, choosing a dissertation topic and constructing a research question. • Constructing a literature search. Critical analysis of existing works. • Research Methodologies. • Quantitative Methodology. • Qualitative Methodology. • Ethical Issues in Research. • Structure, Argument and Analysis. • Sources of Primary Material. • Preparing an Research Plan. • Giving an Oral Presentation. • Bibliography and Referencing

Semester 2

• UXS-4050: Creative Industries (30)
  This module will give the students an opportunity to study the key issues relating to the concept of the ‘creative industries’ in an academic and political context. The ways in which the creative industries have developed on a global scale will be examined, with more local examples reflecting the wider issues also being considered. The most significant characteristics of these industries will be studied, and comparisons will be made between different areas of the sector. Media convergence, cultural convergence, intellectual property rights and the emergence of hubs, clusters and incubators are amongst the main topics that will be addressed. As well as assessing the main theories relating to these industries, the module will also give students the opportunity to appreciate and analyse key issues from the perspective of practitioners operating within these industries.

credits from:

• UXS-4099: Masters Dissertation (60) (Semester 3)
  The dissertation provides students with the opportunity to work with a specialist supervisor in the production of an extended piece of writing or practice. The work will, of necessity, go through a number of stages, and the supervisor will support the student in the effective revision of their work. The student will receive individual guidance. As well as developing high levels skills in rsearch and presentation, students will also develop important skills of self management.

Optional Modules

60 credits from:

• ASB-4006: Marketing Strategy (15) (Semester 1)
  The philosophy and process of marketing, including service operations; Planning in the marketing environment; Market research to understand the consumer; Organisational Behaviour as Buyers and Suppliers; Creating value for customers; Managing Competition and Managing Products; Communicating Value for Customers, versus Competitors; Implementing Integrated Marketing; Future threats and opportunites? - Internet, International and Integrity.
• ASB-4007: Finance for Managers (15) (Semester 2)
  The different roles of accounting and its relationship to shareholder value and business structure; Measuring and reporting financial performance: the balance sheet and the profit and loss account; Management control and the use of budgets; The role of accounting information in marketing, operating, human resource and accounting decisions; Strategic investment decisions; The management of working capital; Sources of finance & financial markets.
• ASB-4010: New Venture Creation (15) (Semester 2)
  Entrepreneurship theory and evolution of the concept; Starting your own business; Creativity and Innovation; Franchising; Buying a business; Succeeding in family business.
• SXL-4404: Intellectual Property Law (15) (Semester 1)
  The course will consist of seminars on the fundamentals of intellectual property law, the definition and scope of copyright; the authorship, ownership, duration and qualification for copyright protection. The rights of copyright owners and actions for infringement of copyright and the defences to an infringement action. The course will also consider the civil, criminal and administrative remedies available to a copyright owner for breach of copyright. The non-economic rights of authors or `moral rights¿. The operation of the law of artistic and design copyright and its inter-relationship with the specific regime for the protection of industrial design set out in the First EU Design Directive and the Community Design Regulation. The protection of performers rights, including both economic and moral rights. The exploitation of copyright works, including both the individual and collective licensing of such works and the assignment of such works. The work of the Copyright Tribunal its jurisdiction and decisions. The interaction between the quasi-monopoly rights conferred by copyright law, design law and the operation of UK and EU competition law.
• ASB-4413: Int'l Strategic Management (15) (Semester 1)
  The concepts of strategic management. The vocabulary of strategy; prescriptive and emergent strategies. Strategy, the organisation and the environment. The core processes: strategic analysis; strategy formulation; strategic choice. Vertical integration; make/buy decision; corporate parenting and internationalisation.
• SXL-4414: Employment Law (15) (Semester 2)
  1. The history, development and regulation of the employment and labour law; 2. The impact of European and Human Rights Law on development of employment and labour law; 3. The employment relationship- distinguishing between employee and self- employed status; 4. The contract and terms of employment.; 5. Gender and Race Discrimination; 6. Disability and Employment- a developing equality agenda; 7. Health and Safety- common law and statutory provision and protection; 8. Fair, Unfair, and Wrongful Dismissal; 9. Trade Union recognition and the rights to collective action; 10. Employment and labour protection in other Commonwealth Countries; 11. Employment and Labour protection in other EU Countries; 12. Employment protection in the US and China;
• ASB-4431: Organisations and People (15) (Semester 1)
  Theories and models of management: classical and contemporary; Organisation structures: strategy, design and function, job design; Organisation cultures: values, ethics, norms of behaviour; Organisation processes: survival, change, growth and development; Organisational learning, and learning organisations; Individual differences: perception, learning, motivation, equality and diversity; Groups and teams in the organisation; Managing relationships: power, control and conflict resolution, communication; Managers as leaders, people developers, coaches; Managing and rewarding performance.
• ASB-4521: Int'l Marketing Communication (15) (Semester 1)
  • Integrated marketing communication; • Application of contemporary communication theory and research methods; • International marketing communications strategies and planning; • Advertising and media planning; • Sales promotion and online marketing communication; • Public relations and exhibitions; • Advertising standardization and adaption; • Implementation and evaluation of integrated marketing communications strategy.