New Module in Corporate Social Responsibility a Success

Final year students returned recently from a successful two day study visit to Burnley Football Club as part of Bangor Business School’s new module in Corporate Social Responsibility led by Neil Doncaster, Chief Executive of the Scottish Premier League and Professor John Goddard, Deputy Head of Bangor Business School.  The study visit offered the 42 participating students the opportunity to see how the theory they had been introduced to during the taught part of the module can be applied in a real world setting.  Day one of the visit included talks by key members of staff at the football club and gave students the opportunity to ask questions concerning the role of Corporate Social Responsibility in the context of a large organisation.  This was followed on day two by the students delivering their own short presentations in groups constituting the first assessed piece of work on this module.  The visit was naturally rounded off with attendance at a Burnley football match!

“The CSR module has been one of the highlights of my business degree at Bangor. I believe the trip provided a valuable insight into the inner workings of a business and demonstrated how the theory taught in lectures applies to organisations. The 'mock' press release helped me develop a new skill and fuelled my desire to enter the world of business. Finally, the module is well-taught and Neil Doncaster's ability to give real life examples significantly helps students to fully understand the ever-growing importance of corporate social responsibility.”
Christian Russell-Pollock
Third Year Marketing Student

“The study visit to Burnley Football Club as part of the Corporate Social Responsibility module was magnificent, both interesting and educational.  The lectures were very motivating and we also watched an exciting football match!  For me this two day trip expanded on the lecture element of the module and was a totally new learning experience which was enlightening but also fun.  Although I am not a football enthusiast, after watching the match I feel I may have to change my opinion.  The trip is really worth attending.”
Yao Yao
Third Year Banking and Finance Student

Publication date: 14 April 2011