International Marketing 2022-23
Bangor Business School
Module - Semester 2
The content will cover the key concepts, theories and issues involved in international marketing, including the influences of the macro-environment, on international marketing. The students will assess the different market entry modes available to companies and consider the challenges surrounding the design of the international marketing mix for different international markets.
- Apply managerial judgement and critical skills to analyse and evaluate international marketing issues and decisions.
- Apply the techniques used by international marketers in developing and evaluating market entry strategies.
- Apply the techniques used by international marketers to analyse, evaluate and create an international marketing programme for a successful brand.
- Demonstrate a thorough understanding of and be able to critically evaluate the theories and principles underlying international marketing practice, to include commercial and professional literature.
Group Case-Study Assignment
Individual Reflective Essay