Module ABJ-4439:
International Marketing
Module Facts
Run by Bangor Business School
15.000 Credits or 7.500 ECTS Credits
Overall aims and purpose
Course content
Learning outcomes
Assessment Methods
| Type | Name | Description | Weight |
|---|---|---|---|
| Group Case-study Assignment | 60.00 | ||
| Individual Reflective Essay | 40.00 |
Teaching and Learning Strategy
| Hours |
|---|
Courses including this module
Compulsory in courses:
- N1BT: MA Business and Marketing (January start) year 1 (MA/BUSMRKJ)
- N5AH: MBA International Marketing (January start) year 1 (MBA/IMJ)
- N5AJ: MSc Consumer and Digital Marketing Analytics (January start) year 1 (MSC/CDMAJ)