Modiwl ABJ-4439:
International Marketing
International Marketing 2022-23
ABJ-4439
2022-23
Bangor Business School
Module - Semester 2
15 credits
Module Organiser:
Sonya Hanna
Overview
The content will cover the key concepts, theories and issues involved in international marketing, including the influences of the macro-environment, on international marketing. The students will assess the different market entry modes available to companies and consider the challenges surrounding the design of the international marketing mix for different international markets.
Learning Outcomes
- Apply managerial judgement and critical skills to analyse and evaluate international marketing issues and decisions.
- Apply the techniques used by international marketers in developing and evaluating market entry strategies.
- Apply the techniques used by international marketers to analyse, evaluate and create an international marketing programme for a successful brand.
- Demonstrate a thorough understanding of and be able to critically evaluate the theories and principles underlying international marketing practice, to include commercial and professional literature.
Assessment method
Case Study
Assessment type
Crynodol
Description
Group Case-Study Assignment
Weighting
60%
Due date
24/04/2023
Assessment method
Essay
Assessment type
Crynodol
Description
Individual Reflective Essay
Weighting
40%
Due date
27/03/2023