Modules for course NR51 | BA/MKTFR#
BA Marketing and French (4 year)
These are the modules currently offered on this course in the 2021–22 academic year.
You can also view the modules offered in the year 2022–23.
Find out more about studying and applying for this degree.
Year 1 Modules
Compulsory Modules
Semester 1
- ASB-1105: Principles of Business Mgmt (20)
- ASB-1207: Tutorials in Marketing (20)
- ASB-1600: Marketing (20)
Semester 2
40 credits from:
- LZF-1001: Advanced French 1 (20) (Semester 1) Core
- LZF-1002: Advanced French 2 (20) (Semester 2) Core
- LZF-1003: French for Beginners I (20) (Semester 1) Core
- LZF-1004: French for Beginners II (20) (Semester 2) Core
- With A-Level French Select Advanced Without A-Level French Select Beginners
Optional Modules
20 credits from:
- LZC-1003: Chinese for Beginners 1 (20) (Semester 1)
- LZG-1003: German for Beginners I (20) (Semester 1)
- LZI-1003: Italian for Beginners I (20) (Semester 1)
- LZS-1003: Spanish Begin./Intermed. 1 (20) (Semester 1)
- QXL-1110: Introduction to Language (20) (Semester 1)
- QXL-1112: Language, Literature & Culture (20) (Semester 2)
- LXE-1600: Transnational Cultures (20) (Semester 2)
- LXE-1700: Creating National Histories (20) (Semester 1)
Year 2 Modules
Compulsory Modules
Semester 1
- LZF-2040: French Language Skills (40) Core
- ASB-2111: Statistical Methods (20)
Semester 2
Optional Modules
20 credits from:
- ASB-2109: Marketing Research (10) (Semester 2)
- ASB-2112: Business Information Systems (10) (Semester 2)
- ASB-2117: The Marketing of Services (10) (Semester 2)
- ASB-2511: Evolution of Mgmt Thought (10) (Semester 2)
- ASB-2517: Marketing Communication (20) (Semester 1)
- Students may choose from the above list of modules, subject to pre-requisites.
20 credits from:
- LXE-2025: Reading Fantastic Literatures (20) (Semester 1)
- LXF-2104: French Cinema 1895-1950 (20) (Semester 1)
- LXF-2105: Race and Immigration in France (20) (Semester 2)
- QXL-2253: English Teaching in Classroom (20) (Semester 2)
Year 4 Modules
Compulsory Modules
Semester 1
- LZF-3030: French Language Skills (30) Core
- ASB-3103: Marketing Strategy & Man. (10)
- ASB-3114: e-Marketing (10)
Semester 2
Optional Modules
40 credits from:
- ASB-3106: Enterprise by Design (20) (Semester 1 + 2)
- ASB-3114: e-Marketing (10) (Semester 1)
- ASB-3119: Customer Insight Project (20) (Semester 2)
- ASB-3439: International Marketing (10) (Semester 2)
- ASB-3509: Corp. Social Responsibility (10) (Semester 2)
- ASB-3530: Brand Management (10) (Semester 1)
- ASB-3532: Trends in Marketing (10) (Semester 2)
30 credits from:
- LXE-3101: Approaching Translation (10) (Semester 2)
- LXE-3103: Wales: A European Contact Zone (20) (Semester 2)
- LXF-3106: French Cinema since 1960 (20) (Semester 2)
- LXF-3112: Bande Dessinee & Adaptation (20) (Semester 1)
- LXE-3210: Press Dossier (10) (10) (Semester 1)
- LXE-3400: Joint Hons Diss (English) (10) (Semester 1 + 2)
- LXE-3444: Joint Hons Diss (Target Lang) (10) (Semester 1 + 2)
- Joint Hons. Students may only take ONE 10-credit LXE module (does not include the dissertation). A dissertation must be taken in ONE joint honours subject.