Latest Research Blog Posts

Realising the Circular Economy (CE)

“Learn how to see, realise that everything connects to everything else” Leonardo de Vinci

Businesses are largely shaped by two important events in human development history; 1) industrial revolution and 2) globalization. Societies evolved, economic development brought prosperity but at the expense of nature and its finite resources (Cain and Hopkins 2016; McDonough and Braungart 2002; Allen 2003). 

Publication date: 15 July 2019

Where did Welsh advertisements go?

Decades ago brands such as Guinness, Ovaltine and Marks & Spencer created unique monolingual Welsh advertisements to be placed in magazines and Welsh newspapers. Today they are not advertising even bilingually in Wales. Moreover, there is a dearth of research into bilingual advertising in the Welsh context. It could be argued that in this technological age, it is easier than ever to advertise in Welsh, or bilingually, but there are not many examples.

Publication date: 17 June 2019

Would alcohol warning labels effectively communicate the risks associated with alcohol consumption?

A recent study by Hydes et al. (2019) suggests that cancer risk in ‘cigarette terms’, consuming a bottle of wine is equivalent to 5 (10) cigarettes for men (women) per week.  This raises the question as to whether the public need to be better informed on the risks associated with drinking alcohol? Find out more...

Publication date: 30 April 2019