
Module ASB-4010:
New Venture Creation
Module Facts
Run by Bangor Business School
15 Credits or 7.5 ECTS Credits
Semester 2
Organiser: Dr Siwan Mitchelmore
Overall aims and purpose
To evaluate the role of entrepreneurs and small firms as the lifeblood of an economy; to examine their contribution to innovation, wealth creation and employment; and to gain insights into the concepts of entrepreneurship and routes to new venture creation.
Course content
The content may include but will not be limited to: Entrepreneurship theory and evolution of the concept; Role of SME and contribution to the economy Starting your own business; Creativity and Innovation; Franchising; Succeeding in family business.
Assessment Criteria
threshold
D- to D+; No major omissions or inaccuracies in the deployment of information/skills; Some grasp of theoretical/conceptual/practical elements; Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives.
good
B- to B+; Much of the relevant information and skills mostly accurately deployed; Adequate grasp of theoretical/conceptual/practical elements; Fair integration of theory/practice/information in the pursuit of the assessed work's objectives; Some evidence of the use of creative and reflective skills.
excellent
A- to A*.An outstanding performance, exceptionally able; The relevant information accurately deployed; Excellent grasp of theoretical/conceptual/practice elements; Good integration of theory/practice/information in pursuit of the assessed work's objectives; Strong evidence of the use of creative and reflective skills.
C- to C+
Another level: C- to C+; Some of the relevant information and skills mostly accurately deployed; Some grasp of theoretical/conceptual/practical elements; Some integration of theory/practice/information in the pursuit of the assessed work's objectives; Some evidence of the use of creative and reflective skills.
Learning outcomes
-
Understand the role of small firm in the economy.
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Demonstrate familiarity with the routes available to new venture creation.
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Evaluate and screen new venture opportunities.
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Recognise and understand the role of innovation and creativity in a fast paced global competitive environment, where businesses need to innovate to survive.
Assessment Methods
Type | Name | Description | Weight |
---|---|---|---|
Assignment | 50 | ||
Final Examination | 50 |
Teaching and Learning Strategy
Hours | ||
---|---|---|
Lecture | One 3-hour lecture per week. |
33 |
Private study | Researching the topic - reading journal articles, working on case studies understanding the SME enviroment. |
117 |
Transferable skills
- Literacy - Proficiency in reading and writing through a variety of media
- Numeracy - Proficiency in using numbers at appropriate levels of accuracy
- Self-Management - Able to work unsupervised in an efficient, punctual and structured manner. To examine the outcomes of tasks and events, and judge levels of quality and importance
- Exploring - Able to investigate, research and consider alternatives
- Information retrieval - Able to access different and multiple sources of information
- Inter-personal - Able to question, actively listen, examine given answers and interact sensitevely with others
- Critical analysis & Problem Solving - Able to deconstruct and analyse problems or complex situations. To find solutions to problems through analyses and exploration of all possibilities using appropriate methods, rescources and creativity.
Subject specific skills
- Commercial acumen: based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty.
- Innovation, creativity and enterprise: the ability to act entrepreneurially to generate, develop and communicate ideas, manage and exploit intellectual property, gain support, and deliver successful outcomes.
- Ability to work with people from a range of cultures.
- Articulating and effectively explaining information.
- Conceptual and critical thinking, analysis, synthesis and evaluation.
- Self-management: a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time.
- Self reflection: self-analysis and an awareness/sensitivity to diversity in terms of people and cultures. This includes a continuing appetite for development.
Courses including this module
Compulsory in courses:
- N1BJ: MA Business and Marketing (with Incorporated Pre-Masters) year 1 (MA/BMK1)
- N1AV: MA Business and Marketing year 1 (MA/BUSMRK)
- N2AY: MSc Management and Finance (with Incorporated Pre-Masters) year 1 (MSC/MANF1)
- N2AO: MSc Management and Finance year 1 (MSC/MANFIN)
Optional in courses:
- N2AN: MBA Management year 1 (MBA/M)
- N2BA: MBA Management (with Incorporated Pre-Masters) year 1 (MBA/M1)
- P3AS: MSc International Media & Management year 1 (MSC/IMEDM)
- P3AT: MSc Intl Media & Management (with Incorporated Pre-Masters) year 1 (MSC/IMM1)