Skip to main content
Home

Information for:

  • Alumni
  • Applicants
  • Current Students
  • Staff
  • Job Vacancies
  • Covid-19
My country:

Main Menu

    • Study Options
      • Study Home
      • Why Study at Bangor?
      • Undergraduate Study
      • Postgraduate Taught Study
      • Postgraduate Research
      • Part-time Courses
      • January Start Courses
      • Degree Apprenticeships
      • Study Abroad
      • Work Experience
    • Study Advice
      • Apply
      • Already Applied?
      • Fees and Finances
      • Scholarships and Bursaries
      • Get Ready for University
    • Explore Bangor
      • Virtual Open Days and Visits
      • Virtual Student Experience

    Find a Course

    Order a Prospectus

    • Student Life
      • Student Life Home
      • Bangor and the Area
      • Social Life and Entertainment
      • Accommodation
      • Clubs and Societies
      • Sport
      • Virtual Student Experience
    • Your Experience at Bangor
      • Student Support
      • Skills and Employability
      • Study or Work Abroad
      • Fees and Finances

    Welcome 2021

    Student Profiles

    Student Videos and Vlogs

    • Choose Bangor
      • International Home
      • Why Bangor?
      • Location
      • Student Support
      • Contact Us
    • Apply
      • Entry Requirements
      • Tuition Fees and Scholarships
      • How to Apply
      • Already Applied
      • Study Abroad
      • Exchanges

    January Intake Courses

    Country Specific Information

    Bangor University International College

    Covid-19 Information

    • Research
      • Research Home
      • About Our Research
      • Research in our Academic Schools
      • Research Institutes and Centres
      • Research Portal
      • Research, Innovation and Impact Office (RIIO)
      • Energy
      • Research News
    • Postgraduate Study and Research Opportunities
      • Postgraduate Research Study
    • Events and Training Opportunities
      • Researcher Development
    • The University
      • About Us
      • Our Mission
      • Our Location
      • Academic Schools and Colleges
      • Services and Facilities
      • University Management and Governance
      • Vice Chancellor's Office
      • Working with Business
      • Working with the Community
      • Sustainability
      • Contact Us
    • Working for Us
      • Job Vacancies
    • University Management and Governance
      • Policies and Procedures
      • Slavery and Human Trafficking Statement
    • University and the Community
      • Pontio
      • Sports Facilities
      • Conference Facilities
      • Places to Eat and Drink
      • Public Events
      • Widening Access
      • Services to Schools
    • Business Services
      • Business Services Home
    • Collaboration Hub
      • Collaboration Hub
      • Funding for Collaborative Research and Development (R&D) & Innovation
      • Business Facilities and Networks
      • Consultancy, Specialist Expertise and Knowledge
      • Commercialisation and Intellectual Property (IP)
      • Student Placements and Internships in Business & Enterprise
      • Training and Continuing Professional Development
      • Degree Apprenticeships
    • Conferencing and Business Dining
      • Conferencing Facilities
      • Business Dining
    • Contacts
      • Research, Innovation and Impact Office (RIIO)
      • Get In Touch
    • News
      • Current News
      • Research News
      • Student News
    • Events
      • Events

    • Study Options
      • Study Home
      • Why Study at Bangor?
      • Undergraduate Study
      • Postgraduate Taught Study
      • Postgraduate Research
      • Part-time Courses
      • January Start Courses
      • Degree Apprenticeships
      • Study Abroad
      • Work Experience
    • Study Advice
      • Apply
      • Already Applied?
      • Fees and Finances
      • Scholarships and Bursaries
      • Get Ready for University
    • Explore Bangor
      • Virtual Open Days and Visits
      • Virtual Student Experience

    Find a Course

    Order a Prospectus

    Covid-19 information

    • Student Life
      • Student Life Home
      • Bangor and the Area
      • Social Life and Entertainment
      • Accommodation
      • Clubs and Societies
      • Sport
      • Virtual Student Experience
    • Your Experience at Bangor
      • Student Support
      • Skills and Employability
      • Study or Work Abroad
      • Fees and Finances

    Welcome 2021

    Student Profiles

    Student Videos and Vlogs

    • Choose Bangor
      • International Home
      • Why Bangor?
      • Location
      • Student Support
      • Contact Us
    • Apply
      • Entry Requirements
      • Tuition Fees and Scholarships
      • How to Apply
      • Already Applied
      • Study Abroad
      • Exchanges

    January Intake Courses

    Country Specific Information

    Bangor University International College

    Covid-19 Information

    • Research
      • Research Home
      • About Our Research
      • Research in our Academic Schools
      • Research Institutes and Centres
      • Research Portal
      • Research, Innovation and Impact Office (RIIO)
      • Energy
      • Research News
    • Postgraduate Study and Research Opportunities
      • Postgraduate Research Study
    • Events and Training Opportunities
      • Researcher Development
    • The University
      • About Us
      • Our Mission
      • Our Location
      • Academic Schools and Colleges
      • Services and Facilities
      • University Management and Governance
      • Vice Chancellor’s Office
      • Working with Business
      • Working with the Community
      • Sustainability
      • Contact Us
    • Working for Us
      • Job Vacancies
    • University Management and Governance
      • Policies and Procedures
      • Slavery and Human Trafficking Statement
    • University and the Community
      • Pontio
      • Sports Facilities
      • Conference Facilities
      • Places to Eat and Drink
      • Public Events
      • Widening Access
      • Services to Schools
    • Business Services
      • Business Services Home
    • Collaboration Hub
      • Collaboration Hub
      • Funding for Collaborative Research and Development (R&D) & Innovation
      • Business Facilities and Networks
      • Consultancy, Specialist Expertise and Knowledge
      • Commercialisation and Intellectual Property (IP)
      • Student Placements and Internships in Business & Enterprise
      • Training and Continuing Professional Development
      • Degree Apprenticeships
    • Conferencing and Business Dining
      • Conferencing Facilities
      • Business Dining
    • Contacts
      • Research, Innovation and Impact Office (RIIO)
      • Get In Touch
    • News
      • Current News
      • Research News
      • Student News
    • Events
      • Events

Information for:

  • Alumni
  • Applicants
  • Current Students
  • Staff
  • Job Vacancies
  • Covid-19
My country:

Search

Close

Breadcrumb

Share this page:
  • Twitter
  • Facebook
  • LinkedIn

Share this page:
  • Twitter
  • Facebook
  • LinkedIn

Module ASB-4115:
Management Research

Module Facts

Run by Bangor Business School

15 Credits or 7.5 ECTS Credits

Semester 2

Organiser: Dr Clair Doloriert

Overall aims and purpose

The intent of the course is to develop your understanding of business and management research so that you are confident in reading, interpreting and implementing research for various organisation and management purposes The key objectives are: To examine key methodological issues and approaches to research in the management To discuss the research philosophy and the research strategies in management To discuss the research strategy, design and data analysis skills needed to conduct business research To critically evaluate the strengths and limitations of data gathered using qualitative and quantitative approaches To be able to interpret and evaluate types of business and management research usual to middle/ senior business and management roles within organisations and industry

Course content

This module will consist of the following components: An introduction to the management research Formulating the research topic and critically reviewing the literature Research philosophies; ontology, epistemology and axiology Research strategies and design Sampling methods in management research Issues of quality in business and management research Quantitative research (collection and analysis) Quantitative research (collection and analysis) Writing up your research; types of report, styles of writing and sections to include Exam preparation & Assignment preperation workshops Course review This module is team taught by three academics

Assessment Criteria

threshold

Demonstrate knowledge and understanding of theories, concepts, operational issues and practice in management research. Some grasp of theoretical/conceptual/practical elements. Pursue a sustained piece of independent work requiring subject-specific and transferable skills.

good

Demonstrate a critical and evaluative understanding and knowledge of theories, concepts, operational issues and practice in management and business research. Show appraising and evaluative insights, creativity and judgement in developing a sustained piece of work. Some evidence of the use of creative and reflective skills. Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements.

excellent

Demonstrate a critical and evaluative understanding and knowledge of theories, concepts, operational issues and practice in management research. Show appraising and evaluative insights, creativity and evidence based judgement as well as a capacity to innovative and challenge assumptions from an informed perspective across all components of the assessment. Adopt an autonomous approach to learning and continuing professional development across the whole module. Excellent integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills.

Learning outcomes

  1. • Appreciate the nature and value of research in business and management

  2. Demonstrate an awareness of the philosophical roots of both quantitative and qualitative approaches to research in management.

  3. Understand the key characteristics, aims and purposes of research proposal

  4. Compare, contrast and critically evaluate alternative research strategies and designs.

  5. Understand, explain and apply the key methods of data analysis across qualitative and quantitative approaches

  6. Demonstrate the capability to employ the most appropriate method of analysis to any specific business or management research agenda.

  7. Interpret and evaluate types of business and management research usual to middle/ senior business and management roles within organisations and industry

Assessment Methods

Type Name Description Weight
Coursework 40
Assignment 60

Teaching and Learning Strategy

Hours
Lecture

3 hour lecture including case studies, formal teaching and group work

33
Individual Project

Preparation for and writing up of assignment

20
Private study

Preparation for lectures, listening to vodcasts and reading textbooks and other reading materials relating to the module

42
Private study

Exam revision

25

Subject specific skills

  • Research: the ability to analyse and evaluate a range of business data, sources of information and appropriate methodologies, which includes the need for strong digital literacy, and to use that research for evidence-based decision-making.
  • Numeracy: the use of quantitative skills to manipulate data, evaluate, estimate and model business problems, functions and phenomena.
  • Articulating and effectively explaining information.
  • Communication and listening including the ability to produce clear, structured business communications in a variety of media.
  • Conceptual and critical thinking, analysis, synthesis and evaluation.

Resources

Talis Reading list

http://readinglists.bangor.ac.uk/modules/asb-4115.html

Pre- and Co-requisite Modules

Pre-requisite of:

  • ASB-4524: Int'l Marketing Project

Courses including this module

Compulsory in courses:

  • N1BJ: MA Business and Marketing (with Incorporated Pre-Masters) year 1 (MA/BMK1)
  • N1BK: MA Business w Consumer Psychology (with Incorp Pre-Masters) year 1 (MA/BPSY1)
  • N1AV: MA Business and Marketing year 1 (MA/BUSMRK)
  • N1AX: MA Business with Consumer Psychology year 1 (MA/BUSPSY)
  • N3AD: MBA Banking and Finance year 1 (MBA/BIF)
  • N3DG: MBA Banking and Finance (with Incorporated Pre-Masters) year 1 (MBA/BIF1)
  • N2AU: MBA Environmental Management year 1 (MBA/EM)
  • N2BB: MBA Environmental Management (with Incorporated Pre-Masters) year 1 (MBA/EM1)
  • N3BV: MBA Finance year 1 (MBA/FIN)
  • N3DH: MBA Finance (with Incorporated Pre-Masters) year 1 (MBA/FIN1)
  • N3CN: MBA Finance (10 month) year 1 (MBA/FIN10)
  • N3BM: MBA Islamic Banking and Finance year 1 (MBA/IB)
  • N3DK: MBA Islamic Banking & Finance (with incorp pre-Masters) year 1 (MBA/IB1)
  • N1BL: MBA International Business (with Incorporated Pre-Masters) year 1 (MBA/IBUS1)
  • N5AD: MBA International Marketing year 1 (MBA/IM)
  • N5AE: MBA International Marketing (with Incorporated Pre-Masters) year 1 (MBA/IM1)
  • N2BC: MBA Information Management (with Incorporated Pre-Masters) year 1 (MBA/INFM1)
  • N2AS: MBA Information Management year 1 (MBA/INFOMAN)
  • N1BG: MBA International Business year 1 (MBA/INTBUS)
  • N3BC: MBA Banking and Law year 1 (MBA/LBANK)
  • N3DJ: MBA Banking and Law (with Incorporated Pre-Masters) year 1 (MBA/LBANK1)
  • N2AF: MBA Law and Management year 1 (MBA/LMGT)
  • N2BD: MBA Law and Management (with Incorporated Pre-Masters) year 1 (MBA/LMGT1)
  • N2AN: MBA Management year 1 (MBA/M)
  • N2BA: MBA Management (with Incorporated Pre-Masters) year 1 (MBA/M1)
  • N1BH: MSc Business with Consumer Psychol (with Incorp Pre-Masters) year 1 (MSC/BPSY1)
  • N1AY: MSc Business with Consumer Psychology year 1 (MSC/BUSPSY)

Home

About Us

Academic Schools and Colleges

  • Bangor Business School
    • Home
    • About the School
      • Why study at Bangor Business School?
      • Teaching and expertise
      • Bangor University
      • Our Location
      • Bangor and the Area
      • Learning facilities
      • Alumni Profiles
      • Management Centre
      • Welsh Language Policy
      • Chartered Banker Institute
      • In the media
    • Our Staff
    • Undergraduate study
      • Overview
      • Order a prospectus
      • University Open Days
      • Why Bangor?
      • Get ready for University
      • Accommodation
      • Scholarships & Bursaries
      • Fees & Finances
      • Applying to Bangor
      • Careers & Employability
      • Student Life
      • Studying at Bangor
      • Student Support
      • UCAS Visit Days
      • Professional Recognition
    • Postgraduate study
      • Overview
      • Our courses
      • Modules
      • CFA Pathway
      • January intake
      • Research degrees
      • Course structure
      • Your dissertation
      • Entry requirements
      • How to apply
      • Fees and living Costs
      • Scholarships
      • Student life
      • Accommodation
      • Order a prospectus
      • Chartered Banker MBA
      • Professional Recognition
    • Professional Recognition
    • Careers and Employability
      • Graduate employment
      • Work experience
      • Careers events
    • Research Degrees
      • The research environment
      • Current research students
      • Staff
      • Where do our graduates go?
      • How to apply
      • PhD studentships
    • Student Profiles
      • Recent Graduate Profiles
      • Alumni Profiles
    • Executive Education
    • International Information
      • Programmes Offered in Singapore
      • Programmes Offered in Uzbekistan
    • Research and Collaboration
      • Institute of European Finance
      • Research Degrees
      • Publications and Research Results
      • Working Papers
      • Research Seminars
      • Funded Projects
    • News and Events
      • Events
      • Visiting Speakers
      • Research Blog
    • Videos
    • Seminar Series
    • Contact us
      • Our staff
Home

Follow Us

  • Twitter
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn

Bangor University

Bangor, Gwynedd, LL57 2DG, UK

+44 (0)1248 351151

marketing@bangor.ac.uk

Visit Us

Maps & Directions

Policy

  • Legal Compliance
  • Modern Slavery Act 2015 Statement
  • Accessibility Statement
  • Privacy and Cookies
Map

Bangor University is a Registered Charity: No. 1141565

© 2020 Bangor University