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Module ASB-4413:
Int'l Strategic Management

Module Facts

Run by Bangor Business School

15 Credits or 7.5 ECTS Credits

Semester 1

Organiser: Prof Gareth Griffiths

Overall aims and purpose

To introduce the language of strategy: Explore the link between strategic and operational management; Discuss strategic management as a core management process; Outline the dangers of strategic drift; Ensure familiarity with the work of key writers; To place strategic decision making in a culturally defined, dynamic environment.

Course content

The concepts of strategic management. The vocabulary of strategy; prescriptive and emergent strategies. Strategy, the organisation and the environment. The core processes: strategic analysis; strategy formulation; strategic choice. Vertical integration; make/buy decision; corporate parenting and internationalisation.

Assessment Criteria


Demonstrate knowledge and understanding of theories, concepts, operational issues and practice in corporate strategy. Pursue a sustained piece of independent work requiring subject-specific and transferable skills.


Demonstrate a critical and evaluative understanding and knowledge of theories, concepts, operational issues and practice in corporate strategy. Show appraising and evaluative insights, creativity and judgement in developing a sustained piece of independent work.


Demonstrate a critical and evaluative knowledge and understanding of theories, concepts operational issues and practice in corporate strategy and of the sources and methodologies which underpin them. Show appraising and evaluative insights, creativity and evidence-based judgements as well as a capacity to innovate and challenge assumptions from an informed perspective across all components of the assessment.

Learning outcomes

  1. Use the terminology of strategic management in an organisational context.

  2. Distinguish between and understand the relationship of strategic and operational management.

  3. View strategy as a continuing managerial process and appreciate the dangers of drift.

  4. Identify and cite the key theorists and concepts.

  5. Understand the dynamics of strategic decision making and implementation and the significance of culture and cultural change.

  6. Understand the impact of the green agenda on strategy formation and development.

Assessment Methods

Type Name Description Weight
Formal examination 70
Assignment 30

Teaching and Learning Strategy

Private study

Reviewing lecture material, text book, online articles, journal papers and the case study materials


One 3 hour session per week which will consist of formal lectures, group discussions and the extensive use of case studies

Lecture 36

Transferable skills

  • Literacy - Proficiency in reading and writing through a variety of media
  • Numeracy - Proficiency in using numbers at appropriate levels of accuracy
  • Computer Literacy - Proficiency in using a varied range of computer software
  • Self-Management - Able to work unsupervised in an efficient, punctual and structured manner. To examine the outcomes of tasks and events, and judge levels of quality and importance
  • Exploring - Able to investigate, research and consider alternatives
  • Information retrieval - Able to access different and multiple sources of information
  • Inter-personal - Able to question, actively listen, examine given answers and interact sensitevely with others
  • Critical analysis & Problem Solving - Able to deconstruct and analyse problems or complex situations. To find solutions to problems through analyses and exploration of all possibilities using appropriate methods, rescources and creativity.
  • Safety-Consciousness - Having an awareness of your immediate environment, and confidence in adhering to health and safety regulations
  • Presentation - Able to clearly present information and explanations to an audience. Through the written or oral mode of communication accurately and concisely.
  • Teamwork - Able to constructively cooperate with others on a common task, and/or be part of a day-to-day working team
  • Mentoring - Able to support, help, guide, inspire and/or coach others
  • Caring - Showing concern for others; caring for children, people with disabilities and/or the elderly
  • Management - Able to utilise, coordinate and control resources (human, physical and/or financial)
  • Argument - Able to put forward, debate and justify an opinion or a course of action, with an individual or in a wider group setting
  • Self-awareness & Reflectivity - Having an awareness of your own strengths, weaknesses, aims and objectives. Able to regularly review, evaluate and reflect upon the performance of yourself and others
  • Leadership - Able to lead and manage, develop action plans and objectives, offer guidance and direction to others, and cope with the related pressures such authority can result in

Subject specific skills

  • Problem solving and critical analysis: analysing facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions.
  • Research: the ability to analyse and evaluate a range of business data, sources of information and appropriate methodologies, which includes the need for strong digital literacy, and to use that research for evidence-based decision-making.
  • Commercial acumen: based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty.
  • Innovation, creativity and enterprise: the ability to act entrepreneurially to generate, develop and communicate ideas, manage and exploit intellectual property, gain support, and deliver successful outcomes.
  • Ability to work collaboratively both internally and with external customers and an awareness of mutual interdependence.
  • Ability to work with people from a range of cultures.
  • Articulating and effectively explaining information.
  • Communication and listening including the ability to produce clear, structured business communications in a variety of media.
  • Emotional intelligence and empathy.
  • Conceptual and critical thinking, analysis, synthesis and evaluation.
  • Self-management: a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time.
  • Self reflection: self-analysis and an awareness/sensitivity to diversity in terms of people and cultures. This includes a continuing appetite for development.


Courses including this module

Compulsory in courses:

Optional in courses: