Modules for course W3BR | MA/ME
MA Music and Management (Subject to Validation)
These are the modules currently offered on this course in the 2019–20 academic year.
- UXS-4099: Masters Dissertation (60) (Semester 3) The dissertation provides students with the opportunity to work with a specialist supervisor in the production of an extended piece of writing or practice. The work will, of necessity, go through a number of stages, and the supervisor will support the student in the effective revision of their work. The student will receive individual guidance. As well as developing high levels skills in rsearch and presentation, students will also develop important skills of self management.
60 credits from:
- ASB-4006: Marketing Strategy (15) (Semester 1) The philosophy and process of marketing, including service operations; Planning in the marketing environment; Market research to understand the consumer; Organisational Behaviour as Buyers and Suppliers; Creating value for customers; Managing Competition and Managing Products; Communicating Value for Customers, versus Competitors; Implementing Integrated Marketing; Future threats and opportunites? - Internet, International and Integrity.
- ASB-4007: Finance for Managers (15) (Semester 2) The different roles of accounting and its relationship to shareholder value and business structure; Measuring and reporting financial performance: the balance sheet and the profit and loss account; Management control and the use of budgets; The role of accounting information in marketing, operating, human resource and accounting decisions; Strategic investment decisions; The management of working capital; Sources of finance & financial markets.
- ASB-4010: New Venture Creation (15) (Semester 2) Entrepreneurship theory and evolution of the concept; Starting your own business; Creativity and Innovation; Franchising; Buying a business; Succeeding in family business.
- SXL-4404: Intellectual Property Law (15) (Semester 1) The course will consist of seminars on the fundamentals of intellectual property law, the definition and scope of copyright; the authorship, ownership, duration and qualification for copyright protection. The rights of copyright owners and actions for infringement of copyright and the defences to an infringement action. The course will also consider the civil, criminal and administrative remedies available to a copyright owner for breach of copyright. The non-economic rights of authors or `moral rights¿. The operation of the law of artistic and design copyright and its inter-relationship with the specific regime for the protection of industrial design set out in the First EU Design Directive and the Community Design Regulation. The protection of performers rights, including both economic and moral rights. The exploitation of copyright works, including both the individual and collective licensing of such works and the assignment of such works. The work of the Copyright Tribunal its jurisdiction and decisions. The interaction between the quasi-monopoly rights conferred by copyright law, design law and the operation of UK and EU competition law.
- ASB-4431: Organisations and People (15) (Semester 1) Theories and models of management: classical and contemporary; Organisation structures: strategy, design and function, job design; Organisation cultures: values, ethics, norms of behaviour; Organisation processes: survival, change, growth and development; Organisational learning, and learning organisations; Individual differences: perception, learning, motivation, equality and diversity; Groups and teams in the organisation; Managing relationships: power, control and conflict resolution, communication; Managers as leaders, people developers, coaches; Managing and rewarding performance.
- ASB-4439: International Marketing (15) (Semester 2) 1. Introduction to international marketing; 2. The international marketing environment; 3. Internationalization theories; 4. Factors influencing market entry decisions; 5. Market entry strategies; 6. Building a global brand; 7. International marketing in practice (Case study); 8. Designing the international marketing programme; 9. Implementing the international marketing programme; 10. Issues and trends in international marketing.
- ASB-4521: Int'l Marketing Communication (15) (Semester 1) • Integrated marketing communication; • Application of contemporary communication theory and research methods; • International marketing communications strategies and planning; • Advertising and media planning; • Sales promotion and online marketing communication; • Public relations and exhibitions; • Advertising standardization and adaption; • Implementation and evaluation of integrated marketing communications strategy.