Module UXS-4050:
Creative Industries

Module Facts

Run by School of Music and Media

30 Credits or 15 ECTS Credits

Organiser: Mr Geraint Ellis

Overall aims and purpose

In this module, students will be given the opportunity to analyse the development and the current state of the creative industries globally, whilst also examining more specific studies within this wider international context. The way in which the creative industries are perceived and understood, and the relationship between these industries will be presented. There will be a particular emphasis on the media, and the relevant social, economic and political contexts of the main developments within these industries will also be considered.

Course content

This module will give the students an opportunity to study the key issues relating to the concept of the ‘creative industries’ in an academic and political context. The ways in which the creative industries have developed on a global scale will be examined, with more local examples reflecting the wider issues also being considered. The most significant characteristics of these industries will be studied, and comparisons will be made between different areas of the sector. Media convergence, cultural convergence, intellectual property rights and the emergence of hubs, clusters and incubators are amongst the main topics that will be addressed. As well as assessing the main theories relating to these industries, the module will also give students the opportunity to appreciate and analyse key issues from the perspective of practitioners operating within these industries.

Assessment Criteria



Submitted work is adequate and shows an acceptable level of competence

  • Evidence of knowledge and understanding of key concepts is limited and weak.
  • Evidence of awareness of relevant critical issues is limited.
  • Literature base is insufficient and/ or insufficiently current.
  • Over use of unsubstantiated generalised assumptions.
  • Evidence of analytical and critical thinking is weak and lacks depth.
  • Literature used superficially.
  • Ability to apply theory to practice is limited and weak.
  • The writing tends to be disjointed and lacking in structure.



Submitted work is competent throughout and distinguished by superior style, approach and choice of supporting materials.

  • Evidence of a good level of critical understanding of main concepts.
  • Evidence of good understanding of relevant critical issues. The writing is contextualised within recent research/ professional literature.
  • Strong ability to apply theory to practice.
  • The writing has a clear logical/systematic structure.



All unit learning outcomes achieved at an excellent/outstanding level

  • Evidence of deep knowledge and insightful understanding of key concepts and problems/issues at the forefront of the area in terms of academic and professional knowledge and understanding.
  • Fluency and confidence in use of the literature and current thinking/ research/professional literature.
  • Presents counter arguments; identifies key issues/problems and justifies conclusion.
  • Excellent ability to apply theory and practice, with insight, rigour and consistency.
  • Insightful observations into standard and unpredictable situations.
  • The writing is fluent coherent, well-structured and reads well

Learning outcomes

  1. Systematic knowledge and critical understanding of the development of media and cultural forms in international and global contexts

  2. A critical awareness of the economic forces that frame the media, cultural and creative industries and the role of such industries in specific areas of contemporary political and cultural life

  3. Systematic knowledge and critical understanding of new and emergent media forms and their relation both to their social context and their earlier forms

  4. Critical understanding of how media, cultural and creative organisations operate, communicate and are managed

  5. The ability to engage critically with major thinkers, debates and intellectual paradigms within the field

  6. Practical understanding of how established techniques of research and enquiry are used to create and interpret knowledge in the field.

Assessment Methods

Type Name Description Weight
Essay 75
Presentation 25

Teaching and Learning Strategy

Private study 267

Lectures (1 x 1 hour per week) x 11 wks = 11 hrs


Seminars (2 x 1 hour per week) x 11 wks = 22 hrs


Courses including this module