Modules for course N501 | BSC/MKT
BSc Marketing

Year 1 Modules

Compulsory Modules The student must take 80 credits from the modules.
ASB-1604 Digital Marketing Essentials (20) (Semester 2)
ASB-1603 Marketing in Practice (20) (Semester 2)
Foundations of Marketing The student must take 20 credits from the modules.
ADB-1605 Egwyddorion Marchnata Cymraeg (20) (Semester 1)
ASB-1605 Foundations of Marketing (20) (Semester 1)
Professional Marketing skills The student must take 20 credits from the modules.
ADB-1661 Sgiliau Marchnata Proffesiynol Cymraeg (20) (Semester 1)
ASB-1601 Professional Marketing Skills (20) (Semester 1)
optional The student must take 40 credits from the modules.
ASB-1006 Management and enterprise (20) (Semester 1)
ASB-1602 Technology in Marketing (20) (Semester 2)
ASB-1007 CMI in Ethics, Sust, HRM, Tour (20) (Semester 2)

Year 2 Modules

Compulsory Modules The student must take 80 credits from the modules.
ASB-2602 Services and Experiential MKT (20) (Semester 1)
ASB-2603 Marketing Research and CRM (20) (Semester 2)
ASB-2116 Consumer Behaviour (20) (Semester 2)
Marketing and Social Media Communications The student must take 20 credits from the modules.
ADB-2520 Cyfathrebu Marchnata a Chyfryn Cymraeg (20) (Semester 1)
ASB-2520 Marketing & Soc Media Communic (20) (Semester 1)
Optional Modules Students can also choose optional modules from other Business School level 5 modules or from elsewhere in the University, subject to timetabling constraints and pre-requisites.
ASB-2018 Op strat across the enterprise (20) (Semester 1)
ASB-2019 Business Information Systems (20) (Semester 1)
ASB-2020 Mgmnt Planning & Co-ordination (20) (Semester 1)
ASB-2533 Brand and Retail Management (20) (Semester 1)
ASB-2023 Princ of Lead & Emp Engagement (20) (Semester 1)
ASB-2518 Strategic Management Accountin (20) (Semester 2)
ASB-2405 Law for Business (20) (Semester 2)
Professional Marketing Skills This module is compulsory for students entering year 2 of the programme and is not available to students who took Professional Marketing Skills in year 1. The student must take between 0 and 20 credits from the module.
ASB-2601 Professional Marketing Skills (20) (Semester 1)

Year 3 Modules

Compulsory Modules
ASB-3005 Marketing Preformance monitori (20) (Semester 1)
ASB-3006 Marketing and Society (20) (Semester 1)
ASB-3007 International Strategic MKT (20) (Semester 1)
ASB-3119 Customer Insight Project (20) (Semester 2)
Optional Modules Students must take 40 credits from the list of optional modules. Students can take one of the following modules but not both: ADB3002 OR ASB3002 ADB3003 OR ASB3003 ADB3004 OR ASB3004
ADB-3003 Prosiect Marchnata Cymhwysol Cymraeg (40) (Semester 1)
ASB-3152 Ent, Creativity & Innov (20) (Semester 1)
ASB-3122 Intl Business Competency (20) (Semester 1)
ADB-3004 Traethawd Marchnata Cymraeg (40) (Semester 1)
ASB-3533 Brand and Retail Management (20) (Semester 1)
ASB-3430 Consultancy Project (20) (Semester 2)
ASB-3004 Marketing Dissertation (40) (Semester 2)
ASB-3003 Marketing Applied Project (40) (Semester 2)
ASB-3009 Strategic Management (20) (Semester 2)
Year 3 optional modules ASB-3002 Creative Content Marketing is not available if ASB-2002 Creative Content Marketing was taken in Year 2. ASB-3405 Law for Business is not available if ASB-2405 was taken in Year 2
ASB-3405 Law for Business (20) (Semester 2)