Module ASB-3104:
Entrepreneurship Cap & Firm

Module Facts

Run by Bangor Business School

10 Credits or 5 ECTS Credits

Semester 1

Organiser: Dr Siwan Mitchelmore

Overall aims and purpose

To provide a detailed insight into the concepts of entrepreneurship and the role of small firms within the economy. To recognise the importance of entrepreneurs and small firms as the lifeblood of an economy, and their contribution to innovation, wealth creation and employment.

Course content

Introduction to entrepreneurship; Evolution of the Concept of Entrepreneurship; Characteristics of the entrepreneur; Creativity, innovation and entrepreneurship; The role of entrepreneurs in the economy and society; Entrepreneurship in large firms; Types of entrepreneurship; Defining small businesses; Entrepreneurship in the future.

Assessment Criteria

threshold

No major omissions or inaccuracies in the development of information/skills; Some grasp of theoretical/conceptual/practical elements; Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives.

good

Much of the relevant information and skills mostly accurately deployed; Adequate grasp of theoretical/conceptual/practical elements; Fair integration of theory/practice/information in the pursuit of the assessed work's objectives; Some evidence of the use of creative and reflective skills.

excellent

An outstanding performance, exceptionally able; The relevant information accurately deployed; Excellent grasp of theoretical/conceptual/practice elements; Good integration of theory/practice/information in pursuit of the assessed work's objectives; Strong evidence of the use of creative and reflective skills.

Learning outcomes

  1. Understand the characteristics of entrepreneurs within large and small firms, and the influence of leadership and creativity on the development of entrepreneurship.
  2. Define a small business in both qualitative and quantitative terms, recognise the strengths and weaknesses associated with the management of a small business, and identify the different legal forms of small business.
  3. Learn how to assess the viability of potential ideas.
  4. Appreciate the role and importance of entrepreneurs and entrepreneurship in the economy and society.
  5. Understand the concept of franchising.

Assessment Methods

Type Name Description Weight
Assignment 40
Exam S1 2hrs 60

Teaching and Learning Strategy

Hours
  Two 1-hour lectures per week.  
Lecture 100

Transferable skills

  • Literacy - Proficiency in reading and writing through a variety of media
  • Self-Management - Able to work unsupervised in an efficient, punctual and structured manner. To examine the outcomes of tasks and events, and judge levels of quality and importance
  • Critical analysis & Problem Solving - Able to deconstruct and analyse problems or complex situations. To find solutions to problems through analyses and exploration of all possibilities using appropriate methods, rescources and creativity.
  • Self-awareness & Reflectivity - Having an awareness of your own strengths, weaknesses, aims and objectives. Able to regularly review, evaluate and reflect upon the performance of yourself and others

Subject specific skills

  • Innovation, creativity and enterprise: the ability to act entrepreneurially to generate, develop and communicate ideas, manage and exploit intellectual property, gain support, and deliver successful outcomes.
  • Ability to work collaboratively both internally and with external customers and an awareness of mutual interdependence.
  • Ability to work with people from a range of cultures.
  • Conceptual and critical thinking, analysis, synthesis and evaluation.
  • Self-management: a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time.
  • Self reflection: self-analysis and an awareness/sensitivity to diversity in terms of people and cultures. This includes a continuing appetite for development.

Pre- and Co-requisite Modules

Courses including this module

Compulsory in courses:

Optional in courses: