Experiential, Special Interest & Heritage Tourism
Run by Bangor Business School
20.000 Credits or 10.000 ECTS Credits
Semester 1 & 2
Organiser: Dr Clair Doloriert
Overall aims and purpose
This module aims to introduce you to and explain the context and characteristics of Experiential, Special Interest and Heritage Tourism . Knowledge of which will serve to enrich your overall understanding of these particular niches within the industry. Ultimately this will lead to more informed and evidence-based decision making for those students moving into careers in international business and management leadership within the travel, tourism and hospitality industries. Experiential, Special Interest and Heritage Tourism represent areas of growing opportunity within the tourism industry and are often referred to as “new tourism”. Through studying this module you will gain an authoritative understanding of how tourism operators can maximise opportunities within these niche domains, develop business and expand markets. You will gain an appreciation of consumer behaviour within these sectors, and subsequently the importance of developing and managing immersive and memorable tourism experiences that engage visitors, and also the importance of customer loyalty and repeat custom.
Introduce context and characteristics of Experiential, Special Interest and Heritage Tourism. Explore how tourism operators can maximise opportunities within these niche domains, develop business and expand markets. Understand consumer behaviour within these sectors, and subsequently the importance of developing and managing immersive and memorable tourism experiences that engage visitors, and also the importance of customer loyalty and repeat custom. Investigate how heritage based attractions are evolving, establishing how heritage is interpreted in a range of contexts and looks at the challenges relating to interpretation techniques and how they work within an experiential context. Students will have an opportunity to study and research authentic experiences designed to connect travellers to special places, people and cultures within Uzbekistan to improve their product knowledge of what their country offers visitors and the potential for experiential tourism.
-B / 50%>
The student’s conceptual awareness of the theory and practice contained within the module has generated a broad range of ideas and analysis. The student’s responses are closely defined in relation to the conclusions, with some evidence of linking abstract theories to a range of specialised skills and practices
-A / 70%>
The student’s conceptual awareness of the theory and practice contained within the module has generated a relevant range of ideas and analysis. The student’s responses are clearly defined in relation to the conclusions, with consistent evidence of linking abstract theories to a range of specialised skills and practices
-D / 40%>
The student’s conceptual awareness of the theory and practice contained within the module has only generated a narrow range of ideas and analysis. The student’s responses are loosely defined in relation to the conclusions, with limited evidence of linking abstract theories to a range of specialised skills and practices.
Appreciate the importance of developing and managing immersive and memorable tourism experiences that engage visitors, and also the importance of customer loyalty and repeat custom.
Understand the local and national context, issues, challenges for experiential tourism, special interest tourism & heritage tourism and how management leadership and international business can seek to reconcile key issues
Develop a critical understanding of complex consumer behaviour driving special interest, heritage-based and experiential tourism attractions
Understand the definitions, nature, and characteristics and differences between experiential tourism, special interest tourism & heritage tourism
Explore the strengths, weaknesses, opportunities and threats for both managing and operating businesses within these industries and maximising on opportunities within these niche domains/ developing business and expanding markets
Critically assess the ethical/ educational functions special interest, heritage-based and experiential tourism interpretation may seek to achieve (e.g. consumer education, heritage preservation, and wellbeing etc)
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Teaching and Learning Strategy
Formal taught element - traditional lecture teaching which can include group break-out style discussions, case-study activities and other appropriate lecture activities.
Assessment Workshops e.g. Assignment preparation workshop semester 1 & exam (or 2nd assignment/ presentation etc) preparation workshop semester 2)
156 hours of private study this includes (but is not limited to):
• Preparing for lectures (reading PowerPoint’s in advance of lectures, textbook chapters etc)
• Reflection post-lectures (further reading, summarising notes etc)
• Further reading around the subject (websites, newspapers, journal articles etc)
• Planning & preparing for assignments and exams including revising, researching and writing-up.
• Any group work/ team meetings for any summative group work activity
This includes formal/ informal email communications, office hour engagements, feedback provided on assignments etc . Meetings can be 1-2-1 or small group discussions/ email/ web-based chat communications etc
- Literacy - Proficiency in reading and writing through a variety of media
- Numeracy - Proficiency in using numbers at appropriate levels of accuracy
- Computer Literacy - Proficiency in using a varied range of computer software
- Self-Management - Able to work unsupervised in an efficient, punctual and structured manner. To examine the outcomes of tasks and events, and judge levels of quality and importance
- Exploring - Able to investigate, research and consider alternatives
- Information retrieval - Able to access different and multiple sources of information
- Inter-personal - Able to question, actively listen, examine given answers and interact sensitevely with others
- Critical analysis & Problem Solving - Able to deconstruct and analyse problems or complex situations. To find solutions to problems through analyses and exploration of all possibilities using appropriate methods, rescources and creativity.
- Presentation - Able to clearly present information and explanations to an audience. Through the written or oral mode of communication accurately and concisely.
- Argument - Able to put forward, debate and justify an opinion or a course of action, with an individual or in a wider group setting
- Self-awareness & Reflectivity - Having an awareness of your own strengths, weaknesses, aims and objectives. Able to regularly review, evaluate and reflect upon the performance of yourself and others
- Leadership - Able to lead and manage, develop action plans and objectives, offer guidance and direction to others, and cope with the related pressures such authority can result in
Subject specific skills
- Research: the ability to analyse and evaluate a range of business data, sources of information and appropriate methodologies, which includes the need for strong digital literacy, and to use that research for evidence-based decision-making.
- Commercial acumen: based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty.
- Ability to work with people from a range of cultures.
- Articulating and effectively explaining information.
- Communication and listening including the ability to produce clear, structured business communications in a variety of media.
- Conceptual and critical thinking, analysis, synthesis and evaluation.
- Self-management: a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time.
- Self reflection: self-analysis and an awareness/sensitivity to diversity in terms of people and cultures. This includes a continuing appetite for development.
• Able to identify basic information and suitable sources, carry out effective searches and bring together the information in a consistent way, ensuring the work is accurate, clear and properly saved.
• Capable of assessing own skills, abilities, personal interests and relate those to employment opportunities.
• Communicates effectively in format appropriate to the discipline and report practical procedures in a clear and concise manner with all relevant information.
• Meets obligations to others (tutors and/or peers).
• Willingness to offer support to others and/or support initiatives.
• Recognises and assesses alternative options .
• Recognises and responds to moral, ethical, sustainability and safety issues which directly pertain to the context of study, including relevant legislation and professional codes of conduct.
• Able to critically analyse and evaluate the defining characteristics of hospitality and events as phenomena.
• Able to critically analyse and reflect upon the origin, meanings and development of hospitality management and leadership, the different cultural concepts of hospitality and events.
• Demonstrate a critical awareness of the boundaries of management, leadership and/or international strategy within travel, tourism and hospitality.
• Able to use technical and interpersonal skills and knowledge to propose and evaluate practical and theoretical solutions to complex problems in the core areas of hospitality & events.
• Proficient in both management and operations of human and technical resources; apply theory to the solution of complex problems; analyse and evaluate food, beverage and/or accommodation service systems; and respective implementation/ operation.
Talis Reading listhttp://readinglists.bangor.ac.uk/modules/etb-3002.html
Beck, L. and Cable, T.T. (2015). The gifts of interpretation : fifteen guiding principles for interpreting nature and culture. Urbana: Sagamore Publishing.
Harrison, R. (1994). Manual of Heritage Management. Oxford ; Boston: Butterworth-Heinemann
Courses including this module
Compulsory in courses:
- N82M: BSc International Bus in Tourism & Hospitality (Franchised) year 3 (BSC/PIBTH)