About This Course
By studying for a degree in Marketing, you will develop skills and knowledge of the key strategic and operational aspects of marketing, and you will gain an awareness of the external marketing environment.
Strategic and operational aspects of marketing include the formulation of marketing strategies, managing the marketing function and its positioning relative to other key business functions, advertising and branding, customer relations management, applications of information technology, and e-marketing.
The external marketing environment encompasses consumer behaviour and consumer psychology, marketing communication, public relations and market research. This course programme also provides coverage across the broader range of business and management subjects, developing knowledge and understanding of organisations, their management and the changing external environment in which they operate.
Graduates of this degree will be eligible for exemptions from some modules of the Chartered Institute of Marketing’s professional qualifications. For further information, please visit the CIM website.
This course is available as a 4-year ‘with Placement Year’ option. Please apply for Marketing (with Placement) BSc N50P. Find out more about 'with Placement Year' courses here.
The placement year provides you with a fantastic opportunity to broaden your horizons and develop valuable skills and contacts through working with a self-sourced organisation relevant to your degree subject. The Placement Year is undertaken at the end of the second year and students are away for the whole of the academic year. The minimum period in placement (at one or more locations) is seven calendar months; more usually you would spend 10-12 months with a placement provider. You would normally start sometime in the period June to September of your second year and finish between June and September the following year. Placements can be UK-based or overseas and you will work with staff to plan and finalise the placement arrangements.
You will be expected to find and arrange a suitable placement to complement your degree, and will be fully supported throughout by a dedicated member of staff at your academic School and the University’s Skills and Employability Services.
Why choose Bangor University for this course?
- During your Marketing course you will study within a multidisciplinary School that employs specialists across a broad range of business subjects, including Accounting, Banking, Finance, Economics, Management, Marketing and Entrepreneurship.
- All single honours students taking degrees within Bangor Business School, including this Marketing degree, follow the same modules in year 1, so you are allowed to change to another Business School degree anytime up to the start of year 2.
- Our students take part in national competitions such as the IBM Business Challenge and ‘The Pitch’,
a UK wide business plan and marketing challenge.
- A Careers and Employability Fair is held every year and provides an opportunity for students to meet recruiters and learn more about post-graduation employment options.
- We arrange a varied programme of guest lectures. Recent speakers have included the Chief Executive of the Scottish Premier League, the Chief Operating Officer of No. 10 & 11 Downing Street, and the Head of IT Security at HSBC.
- Our staff are active researchers in their subject areas and we enjoy an international reputation.
- We have excellent computing facilities and you will have the chance to develop your skills in data analysis and report preparation.
- Bangor offers an attractive range of postgraduate degrees (MA, MSc and MBA) in business and finance subjects.
You will spend up to 15 hours per week in lectures, seminars and tutorials. There is a mixture of continuous assessment and written examinations. You will complete assignments such as collecting and analysing information from commercial databases or the internet, preparing business case studies, writing essays and completing problem-solving exercises.
What will you study on this course?
All our Single Honours degree courses will provide you with a strong foundation in the disciplines offered in Bangor Business School – Accounting, Banking, Economics, Finance, Management and Marketing – together with in-depth study of core Marketing topics. You will also benefit from a comprehensive introduction to key analytical skills. In Years 2 and 3, you will progressively specialise in your course’s core field of study.
Modules for the current academic year
Module listings are for guide purposes only and are subject to change. Find out what our students are currently studying on the Marketing Modules page.
Course content is for guidance purposes only and may be subject to change.
Necessarily Incurred Costs:
For each module, students may be required to purchase compulsory text(s), which typically will cost between £20-50.
Management: Planning and Control (ASB2414): There is an optional field-trip to Norwich City Football Club, with an estimated cost of £90 (for travel, food and accommodation).
Britain and the EU (ASB3500): There is the opportunity to participate on an optional field trip. Typical costs (subject to exchange rate fluctuations) vary between £450-550 which covers hotel accommodation; airport transfers; inter-country coach travel between Belgium, Luxembourg, and France; and return airfares to and from Europe, as well as UK airport transfers. Student cover their own meals.
Corporate Social Responsibility (ASB3509): There is an optional field-trip to Burnley Football Club, with an estimated cost of £60 (for travel, food and accommodation).
Please note: These costs are estimates based on the previous year’s figure and are subject to change.
General University Costs
Home (UK) students
- The cost of a full-time undergraduate course is £9,000 per year (2021/22 entry).
- More information on fees and finance for Home (UK) students.
International (including EU) students
There are also some common additional costs that are likely to arise for students on all courses, for example:
- If you choose to study abroad or take the International Experience Year as part of your course.
- If you attend your Graduation Ceremony, there will be a cost for gown hire (£25-£75) and cost for additional guest tickets (c.£12 each).
Course-specific additional costs
Depending on the course you are studying, there may be additional course-specific costs that you will be required to meet. These fall into three categories:
- Mandatory Costs: these are related to a particular core or compulsory module that you’ll be required to complete to achieve your qualification e.g. compulsory field trips, uniforms for students on placement, DBS Check.
- Necessarily Incurred Costs: these may not be experienced by all students, and will vary depending on the course e.g. professional body membership, travel to placements, specialist software, personal safety equipment.
- Optional Costs: these depend on your choice of modules or activity and they are shown to give you an indication of the optional costs that may arise to make sure your choice is as informed as possible. These can include graduation events for your course, optional field trips, Welcome Week trips.
For 2021 entry:
GCSE Maths at grade C/4 required if not demonstrated by the Level 3 qualification.
Offers are tariff based, 80 - 112 tariff points, from Level 3 qualifications* e.g.:
• A Levels
• BTEC National/Extended Diploma and Cambridge Technical Extended Diploma: MMP - DMM
• International Baccalaureate Diploma
• Access: Pass
• City & Guilds Advanced Technical/Extended Diploma: considered on a case by case basis
• Welsh Baccalaureate is accepted.
International Candidates: school leaving qualifications and college diplomas are accepted from countries worldwide (subject to minimum English Language requirements), details at: www.bangor.ac.uk/international/applying/entryrequirements
We also welcome applications from mature applicants
*For full details go to our website and for a full list of accepted Level 3 qualifications, go to www.ucas.com.
General University Requirements
To study for a degree, you’ll be asked for a minimum of UCAS Tariff points. For a fuller explanation of the UCAS Tariff Points, please see www.ucas.com.
We accept students with a wide range of qualifications and backgrounds and consider each application individually.
All students need to have good basic skills and the University also values IT and communication skills.
As part of the University’s policy we consider applications from prospective disabled students on the same grounds as all other students.
We also consider applications from mature students who can demonstrate the motivation and commitment to study a university programme. Each year we enrol a significant number of mature students. For more information about studying as a mature student, see our Studying at Bangor section of the website.
EU and International Students' Entry Requirements
For detailed guidance on the entry requirements for EU and International Students, including the minimum English Language entry requirement, please visit the Entry Requirements by Country pages. International applicants can also visit the International Education Centre section of our website for further details.
Bangor University offers International Incorporated Bachelor Degrees for International students whose High School qualification is not equivalent to the UK school leaving qualification. The first year (or Year 0) is studied at Bangor University International College, an embedded College on our University campus and delivered by Oxford International Education Group.
Many graduates from Bangor Business School pursue careers in areas such as accountancy, banking, investment, insurance, risk management, marketing, human resource management and retail management.
Opportunities at Bangor
The University’s Skills and Employability Service provides a wide range of resources to help you achieve your graduate ambitions.
The Bangor Employability Award (BEA)
With the BEA, you can gain recognition for your extra-curricular activities (e.g. volunteering, clubs and societies, part-time work, etc.)
Bangor University runs a paid internship scheme within the university’s academic and service departments.
Volunteering widens your experience and improves your employability. Find out more about the volunteering on the Students’ Union’s website.