Modules for course X3AZ | MSC/AID
MSc Applied Innovation Design

These are the modules currently offered on this course in the 2019–20 academic year.

You can also view the modules offered in the years: 2018–19; 2020–21.

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Year 1 Modules

Compulsory Modules

Semester 1

Semester 2

60 credits from:

Optional Modules

40 credits from:

  • PCP-4004: Consumer Psychology: Theory (20) (Semester 1)
    Introduction to Consumer Psychology; Flavours of research; Perception & Categorisation; The Motivated Consumer; Brands; Advertising; Attention; Decision-making; Atmospherics; Individual presentations (formal). Key research articles will be distributed via Blackboard during the semester. It will be assumed that students have access to the required textbook. The examination will be based on the material covered in both of the following texts, the material presented in lectures, and other supplied reading material. TEXTS Required: Kardes, F.R., Cline, T.W., & Cronley, M.L. (2010). Consumer Behavior: Science and Practice (International Edition). China: South-Western Cengage. Recommended: Statt, D, I. (1997). Understanding the Consumer: A Psychological Approach. London, England: MacMillan Press Ltd. Note: The Statt book is dated but it provides a good, basic overview of the topic. It will be particularly useful to students less familiar with psychological terminology.
  • PRP-4009: Applied Consumer Psych (20) (Semester 2)
    This module is intended for Masters level students working towards degrees in “Consumer Psychology and Business” or “Business and Consumer Psychology”. The module's aim is to provide practical research experience in consumer psychology and involves hands-on work with viable commercial enterprises. Students are partnered with local companies and are required to design and conduct a practical consumer research project, typically involving fieldwork (e.g., observation, interviews, surveys, focus groups). In completing this module, students learn how to communicate effectively with commercial groups, to develop and propose a feasible theoretically-grounded research project, to collect relevant data, to summarize findings, and to produce clear and effective oral and written reports. Project planning problems and data interpretation issues arising from the various projects are discussed each week so that students experience first hand the consumer issues faced by many companies working in different commercial sectors.
  • PPP-4017: Nudges and Beh Change for Busi (20) (Semester 1)
    Topics covered in this module will include decision making (results, brain areas, biases, irrationality etc). Choice architectures and how they influence decision making e.g. message framing. How decision making can be influenced "in the moment" e.g. through nudges and priming and in the "long term" e.g. behaviour change. Issues regarding applying these concepts to real world problems will be discussed througout.
  • XUE-4021: Parametric CAD & Adv Surf Mod (20) (Semester 1)
  • XUE-4022: CAD Finite Element Analysis (20) (Semester 2)
  • XUE-4031: Applied Digital Graphics (20) (Semester 1)
  • Students may choose from the above list of modules subject to pre-requisites.