Module XUE-4031:
Applied Digital Graphics
Applied Digital Graphics 2023-24
XUE-4031
2023-24
School of Computer Science & Engineering
Module - Semester 1
20 credits
Module Organiser:
Katie Roberts-Tyler
Overview
Introductions to Adobe Photoshop and Illustrator; Creating and transforming vector graphics; Photo editing and manipulation; Visual branding; Product attributes - Concrete (physical) and abstract (emotional); Visual communication and language; Graphic design processes; Creative design briefs; Defining and creating graphic styles.
Assessment Strategy
-threshold -Assignment 1 50-59%:Suitable market and brand research, resulting in a logical design proposal. Links made between research and proposal. Some consideration to structure. Assignment 2 50-59%: Suitable application of graphics, demonstrating an understanding of visual language in relation to attributes and brand, with some application of current theory. -good -Assignment 1 60 -69%: In-depth and relevant market and brand research, insightful synthesis in the development of a range of design proposals. Good consideration to referencing and structure. Assignment 2 60 -69%: Effective application of graphics, demonstrating a good understanding of visual language in relation to attributes and brand, with some originality, and relevant application of current theory. -excellent -Assignment 1 70% and above: Comprehensive and fully referenced market and brand research, resulting in excellent insight and synthesis in the development of a professional range of design proposals. Excellent structure and presentation. All proposals are equally validated and justified, and are of a professional standard. Assignment 2:70% and above : Excellent application of graphics, highly original and creative outcome. Masterful application of graphics, outcome is highly original and of a professional/commercial standard.
Learning Outcomes
- Apply effective communication methods and techniques in relation to attributes, identity and value.
- Implement the creative process in a graphic design context.
- Initiate, develop and realise an original creative outcome, which demonstrates initiative, personal responsibility, autonomy and a critical awareness of current practice, and audiences.
- Present a range of viable options in response to a given design brief.
- Undertake and present salient market and brand research.
- Utilise graphic design software and understanding to design and produce a creative outcome.
Assessment method
Individual Presentation
Assessment type
Summative
Description
Research presentation and creative proposal
Weighting
30%
Due date
09/11/2023
Assessment method
Coursework
Assessment type
Summative
Description
Final Design
Weighting
40%
Due date
18/01/2024
Assessment method
Individual Presentation
Assessment type
Summative
Description
Final Design Presentation
Weighting
30%
Due date
18/01/2023