Run by School of Health Sciences

20 Credits or 10 ECTS Credits

Semester 1

Organiser: Dr Jaci Huws

This e-learning online module aims to identify and analyse the theory and practice of public health and health promotion. Students will develop a critical understanding of the concepts and determinants of health and wellbeing. The origins and principles of health promotion and public health will be explored and evaluated. The conceptual, theoretical and philosophical frameworks that underpin public health and health promotion practice will be examined in detail. This will enable students to critically evaluate different models and approaches, and justify their use in different contexts. Critical skills and understanding relating to the conduct of health needs assessment will be developed.

The module explores and critically appraises key concepts in health education, health promotion, and public health. Course content may include: 1. Principles relating to health, health education, health promotion and public health policy and practice. 2. Approaches to health education, health promotion and public health. 3. Public involvement and empowerment. 4. Public health surveillance. 5. Social marketing and communication. 6. Needs and processes of health needs assessment. 7. Political and ethical issues relating to health education, health promotion, and public health.

threshold

Threshold: C+ - C-

Demonstrates some knowledge and understanding of relevant material for this module, and a limited use of it to answer the question set with little independent thinking. Limited use of material from the module and other relevant information to support arguments; most of the references are drawn on appropriately to support discussion and presented correctly in both text and references list. Limited awareness of conflicting arguments and ideas but no real attempt to address them; some limited ability to analyse and to critically evaluate material. A framework for the assignment is apparent but logical flow and coherence not always consistent with acceptable use of written language.

good

Good: B+ - B-

Demonstrate adequate knowledge and understanding of relevant material, using it to answer the question set and showing independent thinking. Good use of material from the module and other relevant information to support arguments; references are drawn on appropriately to support discussion and are presented fully and correctly in both text and references list. Some awareness of conflicting arguments and ideas and a good attempt to address them; some ability to analyse and to critically evaluate material. Sensible use of the major points with very good signposting and balance between sections with good use of written language.

excellent

Excellent: A* - A-

Demonstrate excellent knowledge and understanding of relevant material, using it to answer the question set and showing independent thinking. Excellent use of material from the module and other relevant information to support arguments; references are drawn on appropriately to support discussion presented fully and correctly in both text and references list. Excellent awareness of conflicting arguments and ideas and a good attempt to address them; ability to analyse and to critically evaluate material. Excellent organisation of the major points with very good signposting and balance between sections with fluent use of written language.

1. Discuss and critically analyse the concepts of health, health education, health promotion and public health.

2. Understand and critically analyse prominent theories and models of public health, health promotion and health education.

3. Discuss and critically appraise local, national and international public health promotion strategies, programmes, health directives and health initiatives.

4. Critically understand political and ethical issues relating to health education, health promotion, and public health.

5. Critically evaluate the concept of empowerment, and understand the value of public involvement.

6. Demonstrate a critical understanding, knowledge and ability to conduct a health needs assessment in developing evidence-based health promotion and / or public health.

Type	Name	Description	Weight
	Health Needs Assessment Essay		100
	Student-led Online Discussion Board		0

		Hours
Tutorial	Online Tutorials/Group Discussions: These will facilitate the learning of underlying concepts, either as group or individual discussion boards, email, Skype or other accessible formats (for example, telephone, face-to-face).	4
Lecture	Online Lecture Units: These will detail the theory and background relating to module content. These will be presented in multi-media formats including: audio, video, Panopto, Powerpoint. These are designed to enhance knowledge and understanding, and will enable students to apply knowledge and understanding to their own contexts, as relevant.	36
Private study	Lectures are supported with additional materials and resources that are available on a Blackboard site. Students are also encouraged to use library and multi-media resources (such as the Internet, newspapers, radio, television) and engage in Blackboard Group discussions. Students are encouraged to use electronic learning resources. Relevant lecture material, reading lists, and a list of relevant Internet resources are available on the course specific Blackboard site; students are also asked to add any relevant or useful material to this module site.	136
Group Project	Online Discussion Board Seminars: Students will be required to lead and engage in weekly 2 hour Discussion Boards over 12 weeks. Students will be required to lead and engage in weekly Discussion Boards that are moderated by the module organiser.	24

• Literacy - Proficiency in reading and writing through a variety of media
• Numeracy - Proficiency in using numbers at appropriate levels of accuracy
• Computer Literacy - Proficiency in using a varied range of computer software
• Self-Management - Able to work unsupervised in an efficient, punctual and structured manner. To examine the outcomes of tasks and events, and judge levels of quality and importance
• Exploring - Able to investigate, research and consider alternatives
• Information retrieval - Able to access different and multiple sources of information
• Inter-personal - Able to question, actively listen, examine given answers and interact sensitevely with others
• Critical analysis & Problem Solving - Able to deconstruct and analyse problems or complex situations. To find solutions to problems through analyses and exploration of all possibilities using appropriate methods, rescources and creativity.
• Presentation - Able to clearly present information and explanations to an audience. Through the written or oral mode of communication accurately and concisely.
• Teamwork - Able to constructively cooperate with others on a common task, and/or be part of a day-to-day working team
• Management - Able to utilise, coordinate and control resources (human, physical and/or financial)
• Argument - Able to put forward, debate and justify an opinion or a course of action, with an individual or in a wider group setting
• Self-awareness & Reflectivity - Having an awareness of your own strengths, weaknesses, aims and objectives. Able to regularly review, evaluate and reflect upon the performance of yourself and others
• Leadership - Able to lead and manage, develop action plans and objectives, offer guidance and direction to others, and cope with the related pressures such authority can result in

Resource implications for students

Access to a computer, and the internet. A webcam or video/audio recording device is useful for tutorials, but not essential.

Talis Reading list

http://readinglists.bangor.ac.uk/modules/nhs-4405.html

Reading list

Reading lists will be available and updated via Talis for each academic year. This online database is module specific, and contains references to material that is current and topical (and includes electronically accessible material). http://readinglists.bangor.ac.uk/modules/nhs-4405.html