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Module UXB-1021:
Cyflwyniad i Astudio Diwyllian

Module Facts

Run by School of Languages, Literatures, Linguistics and Media

20.000 Credits or 10.000 ECTS Credits

Semester 1

Organiser: Dr Gregory Frame

Overall aims and purpose

Bydd y modiwl hwn yn cyflwyno dealltwriaeth ddamcaniaethol o ddiwylliant poblogaidd cyfoes. Mae'n arfogi myfyrwyr â'r sgiliau sy'n angenrheidiol i ddadansoddi a beirniadu'r damcaniaethau hyn trwy eu cymhwyso i ffurfiau penodol: ffilm, teledu, radio, papurau newydd a chylchgronau, llyfrau, hysbysebu, cerddoriaeth a gemau. Mae'n gofyn i fyfyrwyr ymgysylltu'n feirniadol ag, archwilio a beirniadu ystod o ffurfiau ac arferion diwylliannol torfol.

Bydd y modiwl yn dechrau gydag ymddangosiad print fel cyfrwng poblogaidd yn y 18fed ganrif ac yn datblygu i ystyried sut mae syniadau o ddiwylliant torfol, diwylliant poblogaidd a diwylliannau cyfryngau wedi ffurfio, a sut maent yn cael eu gwahaniaethu oddi wrth syniadau eraill o ddiwylliant. Bydd y modiwl hwn yn darparu ffrâm ddamcaniaethol eang i fyfyrwyr i helpu i ddeall y cyfryngau a diwylliant poblogaidd, ynghyd â chyflwyniad i'r dulliau ymchwil a'r sgiliau astudio sy'n berthnasol i astudio'r maes hwn.

Course content

Mae Cyflwyniad i Astudio Diwylliant Torfol yn canolbwyntio ar ddatblygiadau ym maes y cyfryngau gan roi sylw i ffurfiau traddodiadol fel ffilm, teledu, radio ac argraffu, ynghyd a cyfryngau digidol mwy diweddar. Hanfod y modiwl hwn yw ysgogi myfyrwyr i ystyried effaith y cyfryngau ar gymdeithas a'r ffyrdd y maent wedi newid neu effeithio ar gymdeithas. Mae hyn yn gofyn i ni ystyried: sut mae'r cyfryngau yn effeithio ar ein ffordd o fyw, sut rydyn ni fel pobl yn rhyngweithio ac yn cyfathrebu, yr hyn rydyn ni'n ei wneud, sut rydyn ni'n profi lleoedd, ac yn ehangach sut mae newidiadau yn y cyfryngau yn gwneud gwahaniaeth yn y byd - er gwell ac er gwaeth.

Mae'r modiwl hwn yn mynd i'r afael â: ystod o ffurfiau cyfryngau, cydberthynas rhwng technoleg a chymdeithas, economi wleidyddol, hunaniaeth a chymuned, cynhyrchu, lledaenu a pherchnogaeth, cyfathrebu a rhyngweithio, preifatrwydd, a goblygiadau ideolegol diwylliant cyfryngol rhwydwaith mewn a oes cyfryngau cyd-greadigol.

Assessment Criteria

excellent

A- i A * (70% +) - Gwybodaeth gynhwysfawr - Dealltwriaeth fanwl - Astudiaeth gefndir helaeth - Ateb â ffocws uchel a strwythur da - Dadleuon wedi'u cyflwyno a'u hamddiffyn yn rhesymegol - Dim gwallau ffeithiol / cyfrifiadol - Dehongliad gwreiddiol - Datblygir cysylltiadau newydd rhwng pynciau - Agwedd newydd at broblem - Cyflwyniad rhagorol gyda chyfathrebu cywir iawn

good

B- i B + (60-69%) - Gwybodaeth gref - Yn deall y rhan fwyaf ond nid y cyfan - Tystiolaeth o astudiaeth gefndir - Ateb â ffocws da gyda strwythur da - Dadleuon yn cael eu cyflwyno'n gydlynol - Yn rhydd o wallau ffeithiol / cyfrifiadol yn bennaf - Rhai dehongliad gwreiddiol cyfyngedig - Yn adnabyddus disgrifir cysylltiadau rhwng pynciau - Problemau sy'n cael eu trin gan ddulliau / dulliau presennol - Cyflwyniad da gyda chyfathrebu cywir

threshold

D- i D + (40-49%)   - Gwybodaeth am feysydd / egwyddorion allweddol yn unig   - Gwendidau wrth ddeall y prif feysydd   - Tystiolaeth gyfyngedig o astudiaeth gefndir   - Atebwch ddim ond canolbwyntio'n wael ar gwestiwn a chyda rhywfaint o ddeunydd amherthnasol a strwythur gwael   - Dadleuon wedi'u cyflwyno ond diffyg cydlyniad   - Sawl gwall ffeithiol / cyfrifiadol   - Dim dehongliad gwreiddiol   - Dim ond cysylltiadau mawr rhwng pynciau sy'n cael eu disgrifio   - Datrys problemau cyfyngedig   - Llawer o wendidau mewn cyflwyniad a chywirdeb   - Yn rhagori ar y disgwyliadau ar gyfer rhai meini prawf sylfaenol   - Gwybodaeth ffeithiol gymedrol gyda sawl gwendid mewn dealltwriaeth   - Cyflwynir ychydig o syniadau / dadleuon ond gyda gwendidau

C- to C+

C- i C + (50-59%)   - Gwybodaeth am feysydd / egwyddorion allweddol   - Yn deall y prif feysydd   - Tystiolaeth gyfyngedig o astudiaeth gefndir   - Roedd yr ateb yn canolbwyntio ar gwestiwn ond hefyd gyda rhywfaint o ddeunydd amherthnasol a gwendidau yn y strwythur   - Dadleuon wedi'u cyflwyno ond diffyg cydlyniad   - Mae ganddo sawl gwall ffeithiol / cyfrifiadol   - Dim dehongliad gwreiddiol   - Dim ond cysylltiadau mawr rhwng pynciau sy'n cael eu disgrifio   - Datrys problemau cyfyngedig   - Rhai gwendidau mewn cyflwyniad a chywirdeb

Learning outcomes

  1. Gwerthuso amrywiaeth o ddulliau damcaniaethol a beirniadol sydd wedi'u cynnwys yn astudiaethau'r cyfryngau a chyfathrebu.

  2. Archwiliwch sut y datblygodd technolegau a diwylliant y cyfryngau o ddechrau'r cyfryngau torfol hyd heddiw.

  3. Profi materion cynhyrchu / dylunio a rhyngweithio a goblygiadau ideolegol diwylliant cyfryngol.

  4. Termau a chysyniadau allweddol beirniadol sy'n ymwneud ag astudio diwylliant torfol.

  5. Archwiliwch sut mae grymoedd economaidd a normau diwylliannol wedi dylanwadu ar ymddygiad defnyddwyr a prosumer.

Assessment Methods

Type Name Description Weight
LOGBOOK OR PORTFOLIO Podlediad

Cynhyrchu Podlediad

50.00
ESSAY Traethawd

Traethawd 1500 o eiriau

50.00

Teaching and Learning Strategy

Hours
Seminar

11 x seminar 1 awr

11
Private study

Disgwylir i fyfyrwyr weithio'n unigol, gan wneud ymchwil sy'n berthnasol i'w hasesiad.

178
Lecture

11 x darlith 1 awr

11

Transferable skills

  • Literacy - Proficiency in reading and writing through a variety of media
  • Computer Literacy - Proficiency in using a varied range of computer software
  • Self-Management - Able to work unsupervised in an efficient, punctual and structured manner. To examine the outcomes of tasks and events, and judge levels of quality and importance
  • Exploring - Able to investigate, research and consider alternatives
  • Information retrieval - Able to access different and multiple sources of information
  • Inter-personal - Able to question, actively listen, examine given answers and interact sensitevely with others
  • Critical analysis & Problem Solving - Able to deconstruct and analyse problems or complex situations. To find solutions to problems through analyses and exploration of all possibilities using appropriate methods, rescources and creativity.
  • Argument - Able to put forward, debate and justify an opinion or a course of action, with an individual or in a wider group setting
  • Self-awareness & Reflectivity - Having an awareness of your own strengths, weaknesses, aims and objectives. Able to regularly review, evaluate and reflect upon the performance of yourself and others

Subject specific skills

  • An awareness of writing and publishing contexts, opportunities and audiences in the wider world (NAWE Creative Writing Benchmark Statement 3.1).
  • Ability to connect creative and critical ideas between and among forms, techniques and types of creative and critical praxis. (NAWE Creative Writing Benchmark Statement 3.2; English Benchmark Statement 3.2).
  • The ability to synthesize information from various sources, choosing and applying appropriate concepts and methods (English Benchmark Statement 3.3).
  • Ability to formulate and solve problems, anticipate and accommodate change, and work within contexts of ambiguity, uncertainty and unfamiliarity (NAWE Creative Writing Benchmark Statement 3.2; English Benchmark Statement 3.3).
  • Intellectual skills shared with other disciplines – research and exploration, reasoning and logic, understanding, critical judgement, assimilation and application
  • Skills of communication and interaction – oral and written communication, public presentation, team-working and collaboration, awareness of professional protocols, sensitivity, ICT skills, etc.

Resources

Talis Reading list

http://readinglists.bangor.ac.uk/modules/uxb-1021.html

Reading list

Bennett, P. and McDougall, J., ed. (2013) Barthes' Mythologies today: readings of contemporary culture. NY: Routledge.

Boyd-Barrett, O., and Newbold, C. eds. (1995) Approaches to media: a reader. London; New York: E. Arnold

Castells, M. (2001) The Rise of the Network Society (Oxford: Blackwell).

Castells, M. (2009) Communication Power (Oxford: Oxford University Press).

Cohen, S. and Rutsky, R. (eds) (2005) Consumption in an Age of Information (Oxford: Berg).

Dutton, W. H. (2013) The Oxford handbook of Internet studies. Oxford: OUP.

Curran, J. (2002) Media and Power (London: Routledge).

Featherstone, M. and Burrows, R. (1995) (eds) Cyberspace, Cyberbodies, Cyberpink: Cultures of Technological Embodiment (London: Sage).

Freedman, D. (2014) The contradictions of media power. London: Bloomsbury Publishing.

Gauntlett, D. (2000) Web studies: Rewiring Media Studies for the Digital Age (London: Hodder Group).

Gorton, K. 2009. Media audiences: television, meaning and emotion. Edinburgh: Edinburgh University Press.

Hunsinger, J. and Senft, T. (2014) The social media handbook. New York: Routledge.

Jenkins, H. (2006) Convergence Culture (New York: New York University).

Jenkins, H. (2006) Fans, Bloggers, and Gamers: Exploring Participatory Culture (New York: New York University Press).

Johnson, F.L. (2008) Imaging in Advertising: Verbal and Visual Codes of Commerce (New York: Routledge).

Leiss, W.; Kline, S.; Jhally, S. and Botterill, J. (2005) Social communication in advertising: Consumption in the mediated marketplace (New York: Routledge).

Lessig, L. (2001) The Future of Ideas (New York: Random House).

Lister, M.; Dovey, J.; Giddings, S.; Grant, I. and Kelly, K. (2009) New Media: A Critical Introduction (London: Routledge).

Lovink, G. and Niederer, S. (eds) (2008) Video Vortex Reader (Amsterdam: Institute of Network Cultures).

Manovich, L. (2003) The Language of New Media (Cambridge: MIT Press).

Meadows, S.M. (2008) I, Avatar: The Culture and Consequences of having a Second Life (Berkeley, CA: New Riders).

McStay, A. (2016) Digital Advertising (Basingstoke: Palgrave-MacMillan).

McStay, A. (2011) The Mood of Information (New York: Continuum).

Mosco, V. (2009) The Political Economy of Communication (London: Sage).

Robins, K. & Webster, F. (1999) Times of the Technoculture (London: Routledge).

Rushkoff, D. (1994) Media Virus (New York: Random House).

Shirky, C. (2008) Here Comes Everybody: How Change Happens when People Come Together (New York: Penguin).

Sullivan, J.L.. (2014) Media audiences: effects, users, institutions, and power. Thousand Oaks, Calif.: SAGE Publications.

Tapscott, D. (1998) Growing-up Digital (New York: McGraw-Hill).

Turkle, S. (1995) Life on the Screen: Identity in the Age of the Internet (New York: Touchstone).

Turow, J. (2010) Media Today (New York: Routledge).

Van Dijk, J. (2006) The Network Society. London: Sage.

Van Zoonen, L. (1994) Feminist media studies. London; Thousand Oaks, CA : Sage.

Courses including this module

Compulsory in courses:

  • W3P3: BA Astudiaethau'r Cyfr & Cherdd year 1 (BA/ACC)
  • WP83: BA Media Studies & Creative Wrtng year 1 (BA/CWMS)
  • Q3P3: BA English Lang with Media Stds year 1 (BA/ELMS)
  • W620: BA Film Studies year 1 (BA/FLM)
  • W62B: BA Film Studies (4 year with Incorporated Foundation) year 1 (BA/FLM1)
  • 2W89: BA Film Studies (with International Experience) year 1 (BA/FSIE)
  • P3W5: BA Film Studies with Theatre and Performance year 1 (BA/FSTP)
  • PP53: BA Journalism and Media Studies year 1 (BA/JMS)
  • PP5B: BA Journalism & Media Studies (4yr with Incorp Foundation) year 1 (BA/JMS1)
  • 3HPQ: BA Media Studies and English Literature year 1 (BA/MEN)
  • P306: BA Media Studies year 1 (BA/MS)
  • P31B: BA Media Studies (4 year with Incorporated Foundation) year 1 (BA/MS1)
  • P30F: BA Media Studies [with Foundation Year] year 1 (BA/MSF)
  • P3R1: BA Media Studies with French year 1 (BA/MSFR)
  • P3R2: BA Media Studies with German year 1 (BA/MSG)
  • 8U76: BA Media Studies (with International Experience) year 1 (BA/MSIE)
  • P3R3: BA Media Studies with Italian year 1 (BA/MSIT)
  • PW33: BA Media Studies and Music year 1 (BA/MSMUS)
  • LP33: BA Media Studies and Sociology year 1 (BA/MSSOC)
  • P3R4: BA Media Studies with Spanish year 1 (BA/MSSP)
  • P3R5: BA Media Stud with Spanish (with International Experience) year 1 (BA/MSSPIE)
  • P3WL: BA Media Studies with Theatre and Performance year 1 (BA/MSTP)
  • P3WB: BA Media Stud with Theatre & Perform (4yr with Incorp Found) year 1 (BA/MSTP1)
  • W6W8: BA Professional Writing & Film year 1 (BA/PWF)
  • P3W9: BA Professional Writing and Media year 1 (BA/PWM)
  • M1P1: LLB Law with Media Studies year 1 (LLB/LMS)
  • M1P2: LLB Law with Media Studies (International Experience) year 1 (LLB/LMSI)

Optional in courses:

  • T103: BA Chinese and Creative Studies year 1 (BA/CHCS)
  • WPQ0: BA Creative Studies year 1 (BA/CST)
  • WPQB: BA Creative Studies (4 year with Incorporated Foundation) year 1 (BA/CST1)
  • WQ93: BA Creative Stds & English Lang. year 1 (BA/CSTEL)
  • WR91: BA French and Creative Studies year 1 (BA/CSTFR)
  • WR92: BA German and Creative Studies year 1 (BA/CSTG)
  • WR93: BA Italian and Creative Studies year 1 (BA/CSTITAL)
  • WW93: BA Creative Studies and Music year 1 (BA/CSTMUS)
  • WR94: BA Spanish & Creative Studies year 1 (BA/CSTSP)

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