Modules for course C8CN | MA/CPSBUS
MA Consumer Psychology with Business

These were the modules for this course in the 2018–19 academic year.

You can also view the modules offered in the years: 2019–20.

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Year 1 Modules

Compulsory Modules

Semester 1

  • PCP-4004: Consumer Psychology: Theory (20) Core
    Introduction to Consumer Psychology; Flavours of research; Perception & Categorisation; The Motivated Consumer; Brands; Advertising; Attention; Decision-making; Atmospherics; Individual presentations (formal). Key research articles will be distributed via Blackboard during the semester. It will be assumed that students have access to the required textbook. The examination will be based on the material covered in both of the following texts, the material presented in lectures, and other supplied reading material. TEXTS Required: Kardes, F.R., Cline, T.W., & Cronley, M.L. (2010). Consumer Behavior: Science and Practice (International Edition). China: South-Western Cengage. Recommended: Statt, D, I. (1997). Understanding the Consumer: A Psychological Approach. London, England: MacMillan Press Ltd. Note: The Statt book is dated but it provides a good, basic overview of the topic. It will be particularly useful to students less familiar with psychological terminology.
  • PPP-4017: Nudges and Behaviour Change (20) Core
    Topics covered in this module will include decision making (results, brain areas, biases, irrationality etc). Choice architectures and how they influence decision making e.g. message framing. How decision making can be influenced "in the moment" e.g. through nudges and priming and in the "long term" e.g. behaviour change. Issues regarding applying these concepts to real world problems will be discussed througout.
  • PRP-4020: MA Dissertation (60) Core
    Students will receive tutorials and guidance in how to plan a literature search, conduct a literature review, and develop a thesis.

Semester 2

  • PRP-4009: Applied Consumer Psych (20) Core
    This module is intended for Masters level students working towards degrees in “Consumer Psychology and Business” or “Business and Consumer Psychology”. The module's aim is to provide practical research experience in consumer psychology and involves hands-on work with viable commercial enterprises. Students are partnered with local companies and are required to design and conduct a practical consumer research project, typically involving fieldwork (e.g., observation, interviews, surveys, focus groups). In completing this module, students learn how to communicate effectively with commercial groups, to develop and propose a feasible theoretically-grounded research project, to collect relevant data, to summarize findings, and to produce clear and effective oral and written reports. Project planning problems and data interpretation issues arising from the various projects are discussed each week so that students experience first hand the consumer issues faced by many companies working in different commercial sectors.
  • PRP-4020: MA Dissertation
    Students will receive tutorials and guidance in how to plan a literature search, conduct a literature review, and develop a thesis.

Optional Modules

60 credits from:

  • ASB-4006: Marketing Strategy (15) (Semester 1)
    The philosophy and process of marketing, including service operations; Planning in the marketing environment; Market research to understand the consumer; Organisational Behaviour as Buyers and Suppliers; Creating value for customers; Managing Competition and Managing Products; Communicating Value for Customers, versus Competitors; Implementing Integrated Marketing; Future threats and opportunites? - Internet, International and Integrity.
  • ASB-4007: Finance for Managers (15) (Semester 2)
    The different roles of accounting and its relationship to shareholder value and business structure; Measuring and reporting financial performance: the balance sheet and the profit and loss account; Management control and the use of budgets; The role of accounting information in marketing, operating, human resource and accounting decisions; Strategic investment decisions; The management of working capital; Sources of finance & financial markets.
  • ASB-4010: New Venture Creation (15) (Semester 2)
    Entrepreneurship theory and evolution of the concept; Starting your own business; Creativity and Innovation; Franchising; Buying a business; Succeeding in family business.
  • PRP-4015: Research Methods Skills (20) (Semester 1)
    It is expected that the students will enter the programme with a diverse range of skills. This module is to ensure that students on this programme are equiped with the research methods skills necessary to study psychology. The programme is not designed to engage the students in a heavy research programme, but rather allow the study of psychology without the usual emphasis on research, research methods, and statistics. However, there is a level of competency in research methods and statistics required for an understanding of the area, as well as bing able to carry out an empirical project. The course is designed for students to establish mastery at a fundamental level for the following topics: research methods basics, descriptive statistics, correlation, basic and advanced experimental design, parametric tests, t-tests, ANOVA (between, repeated and mixed)
  • PPP-4019: Psychology Disciplinary Elop* (20) (Semester 2)
  • ASB-4413: Int'l Strategic Management (15) (Semester 1)
    The concepts of strategic management. The vocabulary of strategy; prescriptive and emergent strategies. Strategy, the organisation and the environment. The core processes: strategic analysis; strategy formulation; strategic choice. Vertical integration; make/buy decision; corporate parenting and internationalisation.
  • ASB-4426: Contemporary Issues in Mgmt (15) (Semester 2)
    Ethical dilemmas in management and organisation (critical management studies); Changing organisation structures and the implications for management; Managing across cultures; Contemporary approaches to leadership; Managing complexity and change; Managing for sustainability.
  • ASB-4431: Organisations and People (15) (Semester 1)
    Theories and models of management: classical and contemporary; Organisation structures: strategy, design and function, job design; Organisation cultures: values, ethics, norms of behaviour; Organisation processes: survival, change, growth and development; Organisational learning, and learning organisations; Individual differences: perception, learning, motivation, equality and diversity; Groups and teams in the organisation; Managing relationships: power, control and conflict resolution, communication; Managers as leaders, people developers, coaches; Managing and rewarding performance.
  • ASB-4439: International Marketing (15) (Semester 2)
    1. Introduction to international marketing; 2. The international marketing environment; 3. Internationalization theories; 4. Factors influencing market entry decisions; 5. Market entry strategies; 6. Building a global brand; 7. International marketing in practice (Case study); 8. Designing the international marketing programme; 9. Implementing the international marketing programme; 10. Issues and trends in international marketing.
  • ASB-4521: Int'l Marketing Communication (15) (Semester 1)
    • Integrated marketing communication; • Application of contemporary communication theory and research methods; • International marketing communications strategies and planning; • Advertising and media planning; • Sales promotion and online marketing communication; • Public relations and exhibitions; • Advertising standardization and adaption; • Implementation and evaluation of integrated marketing communications strategy.
  • ASB-4523: Marketing Analysis (15) (Semester 2)
    • Introduction to the marketing information system and the marketing research process • Types of marketing research data: Secondary data and Primary data • Measurement in marketing research • Data collection techniques and sampling issues • Introduction to data analysis • Hypothesis testing • Regression analysis • Multidimensional scaling and cluster analysis • Experimentation • Conjoint analysis
  • ASB-4530: Global Brand Management (15) (Semester 1)
    • Introduction to brand management principles and practices • Defining and categorising brands • Brand equity theory • Brand positioning theory • Consumers and brands • Planning and implementing brand management programmes 1 • Planning and implementing brand management programmes 2 • Measuring, interpreting and monitoring brand performance • Growing and sustaining brand equity • Case studies in brand management (presentations)
  • Students may chose PPP4019 and / or PRP4015 instead of a Business module(s).