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Module ABJ-4440:
Consumers in Global & Digital

Consumers in Global & Digital World 2024-25
ABJ-4440
2024-25
Bangor Business School
Module - Semester 2
15 credits
Module Organiser: Sara Parry
Overview

The module contents covers introducing students to consumer behaviour across cultures. Understanding the consumer as an individual is a large part of the module and this includes topics such as attitudes, emotions, identity. Consumer decision-making is also important and is covered in the module. The role and impact of culture in consumer behaviour is embedded throughout the module topics. Much of consumer behaviour is now online and there is a focus on new technology, trends, as well as digital consumer behaviour theory.

Assessment Strategy

-good -B- to B+ (60-69%) Average Standard:Much of the relevant information and skills mostly accurately deployed.Adequate grasp of theoretical/conceptual/practical elements.Fair integration of theory/practice/information in the pursuit of the assessed work's objectives.Some evidence of the use of creative and reflective skills.High Standard: Very good performanceMost of the relevant information accurately deployed.Good grasp of theoretical/conceptual/practical elements.Good integration of theory/practice/information in pursuit of the assessed work'sobjectives.Evidence of the use of creative and reflective skills.

-excellent -A- to A*+ (70% +) Excellent standard: An outstanding performance, exceptionally able. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills.

-another level-C- to C+ (50-59%) Satisfactory standard:No major omissions or inaccuracies in the deployment of information/skills.Some grasp of theoretical/conceptual/practical elements.Integration of theory/practice/information present intermittently in pursuit of the assessed work’s objectives.

Learning Outcomes

  • Critically analyse the impact of the digital marketplace on consumers and consumer behaviour.

  • Demonstrate a thorough understanding of a wide-range of cultural theories and critically evaluate how they might influence individual behaviour.

  • Demonstrate a thorough understanding of and be able to critically evaluate consumer behaviour theories and concepts and their application across cultures.

Assessment method

Exam (Centrally Scheduled)

Assessment type

Summative

Description

Final Examination

Weighting

70%

Assessment method

Exam (Centrally Scheduled)

Assessment type

Summative

Description

Multiple Choice Test

Weighting

30%

Due date

03/03/2023

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