Compulsory Modules

Semester 1

• LZF-2040: French Language Skills (40) Core or
  LCF-2040: Sgiliau Iaith Ffrangeg (40) Core
• ASB-2111: Statistical Methods (20) or
  ADB-2111: Dulliau Ystadegol (20)
• ASB-2517: Marketing Communication (20) or
  ADB-2517: Cyfathrebu Marchnata (20)

Semester 2

• LZF-2040: French Language Skills or
  LCF-2040: Sgiliau Iaith Ffrangeg
• ASB-2109: Marketing Research (10)
• ASB-2111: Statistical Methods or
  ADB-2111: Dulliau Ystadegol
• ASB-2116: Consumer Behaviour (20)

Optional Modules

10 credits from:

• ASB-2112: Business Information Systems (10) (Semester 2)
• ASB-2117: The Marketing of Services (10) (Semester 2)
• ASB-2406: Work Placement (10) (Semester 1 + 2) or
  ACB-2406: Lleoliad Gwaith (10) (Semester 1 + 2)
• ASB-2416: Operations Strategy (10) (Semester 1)
• ASB-2511: Evolution of Mgmt Thought (10) (Semester 2)
• Students may choose from the above list of modules subject to pre-requisites.

Compulsory Modules

Semester 1

• LZF-3030: French Language Skills (30) Core
• ASB-3103: Marketing Strategy & Man. (10)
• ASB-3114: e-Marketing (10)

Semester 2

• LZF-3030: French Language Skills
• ASB-3119: Customer Insight Project (20)
• ASB-3439: International Marketing (10)

Optional Modules

30 credits from:

• ASB-3104: Entrepreneurship Cap & Firm (10) (Semester 1) or
  ADB-3104: Entrepreneuriaeth Cyf & Cwmni (10) (Semester 1)
• ASB-3122: Intl Business Competency (20) (Semester 1)
• ASB-3400: Law for Business (20) (Semester 1 + 2)
• ASB-3430: Consultancy Project (20) (Semester 2)
• ASB-3509: Corp. Social Responsibility (10) (Semester 2)
• ASB-3530: Brand Management (10) (Semester 1)
• ASB-3532: Trends in Marketing (10) (Semester 2)
• Students may choose from the above list of modules subject to pre-requisites.

10 credits from:

• LXE-3101: Approaching Translation (10) (Semester 2) or
  LCE-3101: Trin a Thrafod Cyfieithu (10) (Semester 2)
• LXE-3210: Press Dossier (10) (10) (Semester 1) or
  LCE-3210: Astudio'r Cyfryngau (S1) (10) (Semester 1)