Run by Bangor Business School
20 Credits or 10 ECTS Credits
Organiser: Dr Edward Jones
Overall aims and purpose
To develop students' understanding of the core components of microeconomics, building upon the material introduced in first year Introduction to Economics. To provide a basis on which to study theoretical and applied microeconomics in third year modules. In particular, the module will extend students’ analytical skills in relation to consumer and producer theories, and introduce students to general equilibrium analysis and game theory.
The content includes Demand and supply microfoundations, Rational choice, Individual and market demand, the cost of production and profit maximisation, Market structures, Game Theory, Public Goods and Externalities.
B- to B+ (60-69%): Very good performance Most of the relevant information accurately deployed. Good grasp of theoretical/conceptual/practical elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Evidence of the use of creative and reflective skills.
C- to C+
C- to C+ (50-59%): Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements. Fair integration of theory/practice/information in the pursuit of the assessed work's objectives. Some evidence of the use of creative and reflective skills.
D- to D+ (40-49%): No major omissions or inaccuracies in the deployment of information/skills. Some grasp of theoretical/conceptual/practical elements. Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives.
A- to A+ (70%+): Outstanding performance. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills.
Develop "economic reasoning" skill
Appraise the role of the government and regulation in markets.
Evaluate the model of rational choice model.
Demonstrate a thorough understanding of demand and supply microeconomic foundations.
|On-line Test #1||6|
|On-line Test #2||6|
|Final Examination S1||70|
|On-line Test #3||6|
|On-line Test #4||6|
|On-line Test #5||6|
Teaching and Learning Strategy
Tutorial covering exercises related to topics of the week
4 hours of lectures in Week 1. 3 hours of lectures per week for rest of Semester 1. Theoretical explanations during the lectures. Use of slides and other on-line materials.
Private Study to review module material from lectures, further reading from textbooks and the internet, plus practice numerical questions
- Numeracy - Proficiency in using numbers at appropriate levels of accuracy
- Exploring - Able to investigate, research and consider alternatives
- Inter-personal - Able to question, actively listen, examine given answers and interact sensitevely with others
- Critical analysis & Problem Solving - Able to deconstruct and analyse problems or complex situations. To find solutions to problems through analyses and exploration of all possibilities using appropriate methods, rescources and creativity.
- Argument - Able to put forward, debate and justify an opinion or a course of action, with an individual or in a wider group setting
Subject specific skills
- Abstraction. From the study of economic principles and models, students see how one can abstract the essential features of complex systems and provide a useable framework for evaluation and assessment of the effects of policy or other exogenous events. Through this, the typical student will acquire proficiency in how to simplify while still retaining relevance. This is an approach that they can then apply in other contexts, thereby becoming more effective problem-solvers and decision-makers.
- Analysis, deduction and induction. Economic reasoning is highly deductive, and logical analysis is applied to assumption-based models. However, inductive reasoning is also important. The development of such analytical skills enhances students' problem-solving and decision-making ability.
- Quantification and design. Data, and their effective organisation, presentation and analysis, are important in economics. The typical student will have some familiarity with the principal sources of economic information and data relevant to industry, commerce, society and government, and have had practice in organising it and presenting it informatively. This skill is important at all stages in the decision-making process.
- Framing. Through the study of economics, a student should learn how to decide what should be taken as given or fixed for the purposes of setting up and solving a problem, i.e. what the important 'parameters' are in constraining the solution to the problem. Learning to think about how and why these parameters might change encourages a student to place the economic problem in its broader social and political context. This 'framing' skill is important in determining the decision-maker's ability to implement the solutions to problems.
Talis Reading listhttp://readinglists.bangor.ac.uk/modules/asb-2307.html
Pre- and Co-requisite Modules
Courses including this module
Compulsory in courses:
- L1T1: BA Economics and Chinese year 2 (BA/ECCH)
- LR13: BA Economics/Italian year 2 (BA/ECIT)
- LL13: BA Sociology/Economics year 2 (BA/ECS)
- LL2B: BA Sociology & Economics (4 yr with Incorporated Foundation) year 2 (BA/ECS1)
- LR14: BA Economics/Spanish year 2 (BA/ECSP)
- LR11: BA French/Economics year 2 (BA/FREC)
- LR12: BA German/Economics year 2 (BA/GEC)
- LV11: BA History/Economics year 2 (BA/HEC)
- L202: BA Politics and Economics year 2 (BA/POLEC)
- LL14: BA Social Policy/Economics year 2 (BA/SPEC)
- LL1B: BA Social Policy & Economics (4yr with Incorp Foundation) year 2 (BA/SPEC1)
- NL41: BSc Accounting and Economics year 2 (BSC/ACCEC)
- NL4B: BSc Accounting and Economics (4 year with Incorp Foundation) year 2 (BSC/ACCEC1)
- NL4F: BSc Accounting and Economics year 2 (BSC/ACCECF)
- NL42: BSc Accounting and Economics with International Experience year 2 (BSC/AEIE)
- L190: BSc Business Economics year 2 (BSC/BEC)
- L19B: BSc Business Economics (4 year with Incorporated Foundation) year 2 (BSC/BEC1)
- L19F: BSc Business and Economics year 2 (BSC/BECF)
- L191: BSc Business Economics with International Experience year 2 (BSC/BECIE)
- L19P: BSc Business Economics with Placement Year year 2 (BSC/BECP)
- 8V55: BSc Banking and Finance (with International Experience) year 2 (BSC/BFIE)
- N391: BSc Banking and Finance year 2 (BSC/BFIN)
- N39B: BSc Banking and Finance (4 year w Incorporated Foundation) year 2 (BSC/BFIN1)
- N39F: Banking and Finance year 2 (BSC/BFINF)
- L192: BSc Business Economics (Bangor International College) year 2 (BSC/BICBE)
- N324: BSc Banking and Finance (Bangor International College) year 2 (BSC/BICBF)
- L193: BSc Financial Economics (Bangor International College) year 2 (BSC/BICFE)
- L111: BSc Financial Economics year 2 (BSC/FINEC)
- L11B: BSc Financial Economics (4 year w Incorporated Foundation) year 2 (BSC/FINEC1)
- L11F: BSc Financial Economics year 2 (BSC/FINECF)
Optional in courses:
- N107: BA Business year 2 (BA/BUS)
- N109: BSc Bus Analytics w Financial Tech year 2 (BSC/BAFT)
- IN00: BSc Computer Information Systems for Business year 2 (BSC/CISB)
- IN0B: BSc Computer Information Sys for Bus (4 year w Incorp Found) year 2 (BSC/CISB1)