Three people sitting at a desk looking over data on a ascreen

Bangor Business School to consult Welsh businesses on leveraging the power of their data to benefit their business

Bangor Business School is using its expertise in powerful data analytics to help Welsh companies gain valuable insights and grow sustainable businesses.


The team here at Bangor Business School have worked all over the world in this field, so we were keen to find a way of transferring this academic and real-world experience we have into a collaborative research process that will ultimately improve the operations of Welsh businesses by helping them harness the full potential of their data for sustainable development and competitive edge.
Professor Adrian Gepp ,  Bangor Business School

Working alongside colleagues Dr Laurence Jones and Dr Heather He, Professor Gepp aims to consult Welsh businesses on two key issues:

  1. Their use and challenges in implementing data analytics
  2. Their Environmental, Social and Governance (ESG) considerations and concerns
Environmental, Social and Governance considerations, or ESG as it is widely known, is central to businesses for several reasons, in particular future growth and sustainability. How ESG data is collected and evidenced can be crucial when it comes to both public and private funding and investment.
Dr Heather He,  Bangor Business School
We want to build connections with as many business leaders as possible about the challenges and opportunities their data presents, and give businesses an insight into how they can leverage new and innovative methods to harness their data to drive strategic decision making. Ultimately, our aim is to empower businesses to use data analytics to drive growth and innovation in the Welsh economy.
Dr Laurence Jones,  Bangor Business School

Get involved!

Following the research process, a white paper on the use and development of data analytics in North Wales will be shared with the businesses involved.

If you are a North Wales business and want to get involved to benefit your business, the team want to hear from you! Please contact Adrian Gepp for an informal discussion.

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