From Consumer Psychology to Ella's Kitchen

Paul Dazeley accepted an invitation from Dr James Intrilligator to come back to Bangor to talk to students currently studying MSc Consumer Psychology, the course Paul graduate from a few years ago.  Paul is now the brand guru for Ella's Kitchen and spent a lively three hours with the current students talking about brand development, new product development, packaging, and trends in retail. This gave students an excellent insight into the practical applications of their programme and Paul enjoyed the opportunity to talk to students who are exactly where he was a few years ago.

Publication date: 1 May 2012