Professor Edward Shiu

Division: Business Studies

Location: Room 2.01, Hen Goleg

Telephone: 01248 38 2161

Email: e.shiu@bangor.ac.uk

Profile

Professor of Marketing

Edward Shiu was appointed to his present position in Bangor Business School in January 2011. Prior to joining Bangor he was Senior Lecturer and Director of the MSc in International Marketing programme at Strathclyde Business School in Glasgow. He has worked previously at Glasgow Caledonian University.

Qualifications/Memberships of Professional Bodies:

MSc Statistics & Operational Research (Loughborough University) 1973-1974
BSc (Hons) Mathematics (University College London) 1969-1972

Research

His research interests are in Consumer Research, Social Marketing and Cross-cultural Research. He published in a range of journals including British Journal of Management, European Journal of Marketing, International Journal of Consumer Studies, International Marketing Review, Journal of Advertising, Journal of Business Ethics, Journal of Business Research, Journal of Consumer Affairs, Journal of Consumer Behaviour, Journal of Marketing Management, Journal of Strategic Marketing, and Psychology & Marketing. He has received a Best Paper Award at the prestigious American Marketing Association Winter Marketing Educators’ Conference (Tampa, FL, USA, 2009).

His current research project on alcohol warning labels (see www.alcoholwarninglabels.info) is funded by the British Academy. This funded project aims to assess the potential of alcohol warning labels in encouraging responsible drinking by students in the UK.

Publications

Selected Publications:

  • Hassan, L.M., Shiu, E., and Parry, S. (Forthcoming), “Addressing the cross-country applicability of the theory of planned behaviour (TPB): A structured review of multi-country TPB studies," Journal of Consumer Behaviour.
  • Hassan, L.M., Shiu, E., and Shaw, D. (Forthcoming), “A review and empirical case study of the intention-behaviour gap in ethical consumption: Exploring the contribution of the theories of reasoned action and planned behaviour,” Journal of Business Ethics, DOI 10.1007/s10551-014-2440-0
  • Shiu, E., Hassan, L.M., and Parry, S. (2015), “The Moderating Effects of National Age Stereotyping on the Relationships between Job Satisfaction and its Determinants: A Study of Older Workers across 26 Countries,” British Journal of Management, 26(2), 255-272.
  • Hassan, L.M. and Shiu, E. (2015), “The moderating role of national cultural values in smoking cessation,” Journal of Business Research, 68(10), 2173-2180.
  • Shiu, E., Walsh, G., Hassan, L.M., and Parry, S. (2015) “The direct and moderating influences of individual-level cultural values within web engagement: A multi-country analysis of a public information website,” Journal of Business Research, 68(3), 534-541
  • Walsh, G., Shiu, E., and Hassan, L.M. (2014) “Replicating, validating, and reducing the length of the consumer perceived value scale,” Journal of Business Research, 67(3), 260-267
  • Hassan, L.M., Shaw, D., Shiu, E., Walsh, G., and Parry, S. (2013), “Uncertainty in ethical decision making: A conceptual model,” Journal of Consumer Behaviour, 12(3), 182-193.
  • Shaw, D. and Shiu, E. (2013) “The contributions of ethical obligation and self-identity to the theory of planned behaviour: An exploration of ethical consumers – A reflective comment,” Social Business, 3(1), 47-65.
  • Walsh, G., Hassan, L., and Shiu, E. (2012), “Investigating the drivers of consumer intention to buy manufacturer brands,” Journal of Product & Brand Management, 21 (5), 328-340.
  • Hassan, L.M., Shiu, E., and Walsh, G. (2011) “An assessment of the long-term orientation scale: Findings across 10 European countries,” International Marketing Review, 28 (1), 81-101.
  • Shiu, E., Pervan, S., Bove, L. and Beatty, S.E. (2011), “Reflections on discriminant validity: Reexamining the Bove et al. (2009) findings,” Journal of Business Research, 64 (5), 497-500.
  • Shiu, E., Walsh, G., Hassan, L. M. and Shaw, D. (2011), “Consumer uncertainty, revisited,” Psychology & Marketing, 28 (6), 584-607.
  • Walsh, G., Shiu, E., Hassan, L.M., Michaelidou, N. and Beatty, S.E. (2011), “Emotions, store-environmental cues, store-choice criteria, and marketing outcomes,” Journal of Business Research, 64 (7), 737-744.
  • Walsh, G., Hassan, L.M., Shiu, E., Andrews, C. and Hastings, G. (2010), “Segmentation in social marketing: Insights from the EU’s antismoking campaign,” European Journal of Marketing, 44 (7/8), 1140-1164.
  • Hassan, L.M., Shiu, E. and Michaelidou, N. (2010), “The influence of nutrition information on choice: The roles of temptation, conflict and self-Control,” Journal of Consumer Affairs, 44 (3), 499-515.
  • Shiu, E., Hassan, L.M. and Walsh, G. (2009), "Demarketing tobacco through governmental policies – the 4Ps revisited," Journal of Business Research, Special Issue on Anti-consumption, 62 (2), 269-278.
  • Walsh, G., Beatty, S. E. and Shiu, E. (2009), “The customer-based corporate reputation scale: Replication and short form,” Journal of Business Research, 62 (10), 924-930.
  • Bove, L., Pervan, S., Beatty, S. E. and Shiu, E. (2009), “Service worker role in encouraging customer organizational citizenship behaviors,” Journal of Business Research, 62 (7), 698-705.
  • Hassan, L.M., Shiu, E., Walsh, G. and Hastings, G. (2009), “HELP- for a life without tobacco: A case study on demarketing across two levels,” Marketing Intelligence and Planning, Special issue on Cases, 27 (4), 486-502. (Invited submission by editor)
  • Carey, L., Shaw, D.S. and Shiu, E. (2008), “The impact of ethical concerns on family consumer decision making,” International Journal of Consumer Studies, 32 (5), 553-560.
  • Hassan, L.M., Shiu, E., Thrasher, J.F., Fong, G.T. and Hastings, G. (2008), “Exploring the effectiveness of cigarette warning labels: Findings from the United States and United Kingdom arms of the International Tobacco Control Four Country Survey,” International Journal of Nonprofit and Voluntary Sector Marketing, Special Issue on Social Marketing, 13 (3), 263-274.
  • Hassan, L.M., Walsh, G., Shiu, E., Hastings, G. and Harris, F. (2007), “Modeling persuasion in social advertising: A study of responsible thinking in antismoking promotion in eight eastern EU Member States,” Journal of Advertising, 36 (2), 13-28.
  • Hassan, L.M. and Shiu, E. (2007), “Gender differences in low risk single-occasion drinking: An application of the theory of planned behaviour,” International Journal of Consumer Studies, 31 (4), 317-325.
  • Shaw, D.S., Hogg, G., Wilson, E., Shiu, E. and Hassan, L.M. (2006), “Fashion victim: The impact of fair trade concerns on clothing choice,” Journal of Strategic Marketing, 14 (4), 427-440.
  • Shaw, D.S., Shiu, E., Hassan, L.M., Bekin, C. and Hogg, G. (2006), “Intending to be ethical: An examination of consumer choice in sweatshop avoidance,” in Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Orlando, FL : Association for Consumer Research, 31–38.
  • Ozcaglar-Toulouse, N., Shiu, E. and Shaw, D.S. (2006), “In search of fair trade: Ethical consumer decision-making in France,” International Journal of Consumer Studies, 30 (5), 502-514.
  • Thomson, J., Hassan, L.M., Shiu, E. and Shaw, D.S. (2006), “Enacting risk reduction: An examination of the volitional stages of smoking cessation within Scotland,” International Journal of Consumer Studies, 30 (3), 256-270.
  • Donnelly, M., Kerr, N.J., Rimmer, R. and Shiu, E. (2006), “Assessing the quality of police services using SERVQUAL,” Policing: An International Journal of Police Strategies and Management, 29 (1), 92-105.
  • Shaw, D.S., Grehan, E., Shiu, E., Hassan, L.M. and Thomson, J. (2004), “An exploration of values in ethical consumer decision making,” Journal of Consumer Behaviour, 4 (1), 185-201.
  • Shaw, D.S. and Shiu, E. (2003), “Ethics in consumer choice: A multivariate modelling approach,” European Journal of Marketing, 37 (10), 1485-1498.
  • Shaw, D.S. and Shiu, E. (2002), “An assessment of ethical obligation and self-identity in ethical consumer decision-making: A structural equation modelling approach,” International Journal of Consumer Studies, 26 (4), 286-293.
  • Shaw, D.S. and Shiu, E. (2002), “The role of ethical obligation and self-identity in ethical consumer choice,” International Journal of Consumer Studies, 26 (2), 109-116.
  • Vaughan, E. and Shiu, E. (2001), “ARCHSECRET: A multi-item scale to measure service quality within the voluntary sector,” International Journal of Nonprofit and Voluntary Sector Marketing, 6 (2), 131-144.
  • Shaw, D.S., Shiu, E. and Clarke, I. (2000), “The contribution of ethical obligation and self-identity to the Theory of Planned Behaviour: An exploration of ethical consumers,” Journal of Marketing Management, 16 (8), 879-894.
  • Donnelly, M. and Shiu, E. (1999), “Assessing service quality and its link with value for money in a UK local authority’s housing repair service using the SERVQUAL approach,” Total Quality Management, 10 (4), 498-506.
  • Shaw, D.S., Shiu, E. and Clarke, I. (1999), “Dimensions of choice among ethical consumer groups: The role of ethical obligation and self-identity in the Theory of Planned Behaviour,” International Journal of Consumer Studies, 23 (3), 204.
  • Shiu, E., Vaughan, E., and Donnelly, M. (1997), “Service quality: New horizons beyond SERVQUAL,” International Journal of Nonprofit and Voluntary Sector Marketing, 2 (4), 324-331.

Teaching

Undergraduate Teaching:

Customer Insight Project (ASB-3108); Statistical Methods (ASB-2110)

Postgraduate Teaching:

Marketing Analysis (ASB-4442)

Activities

External examiner (past and present):   

Newcastle Business School, Newcastle University; School of Business, Management and Economics, University of Sussex (2013-2017)

PhD examinations:

University of Strathclyde, Glasgow Caledonian University, Bangor University

Research Grants:

(2008 - 2010) British Academy small grant for research

(2015 – 2016) British Academy small grant for research.