Professor Gareth Griffiths

Division: Business Studies

Location: Room 0.14, Hen Goleg

Telephone: 01248 38 8543


Professor Gareth Griffiths is a specialist in Strategic Information Systems and Strategic Management and has held both academic and commercial positions in this area. He is currently the Bangor Principal Investigator (PI) for two WEFO funded projects (Leading Growth : ION and Twenty 20) that support Leadership Development in Businesses in North Wales in conjunction with Swansea and Cardiff Metropolitan Universities. He has been the PI of three other projects (worth over £3 million) in recent years: LEAD (leadership), GIFT (greening of small businesses) and MIN (focussing on improving the management of social enterprises). Gareth is the Programme Director for MBAs/MScs and MAs in Business, Management and Marketing. Prior to joining Bangor he was MBA Programme Director and Head of International Relations at Aston Business School, Aston University in Birmingham. Before joining academia he was a Consultancy Manager and Engineer with Hewlett Packard. He has taught at Business Schools in Belgium, Poland, Croatia, Czech Republic and Bulgaria.

Roles within Bangor Business School:

  • Postgraduate Director of Studies (Business Management and Marketing)

Research Interests:

  • Strategy, Strategic Information Systems, E-Business, E-Marketing, Business Strategy and the Environment

Qualifications/Memberships of Professional Bodies:

  • 1999 Ph D: Loughborough University Business School
  • 1985 MSc Information Technology: Kingston University
  • 1983 Post Graduate Certificate in Education: Leicester University
  • 1982 BSc Biological Sciences: Leicester University

Research Funding:

1. Leading Growth ‘ION’ (2015 – present) supporting Leadership in Businesses in the ‘Convergence’ area of Wales (West Wales and Valleys) in conjunction with Swansea University who are the lead partner. Bangor are recruiting Businesses from Anglesey, Gwynedd, Conwy & Denbighshire onto three types of programme depending on the management experience of participants: Early Stage Leadership, Developing Leadership and Advanced Leadership

Please see

Funded by ESF through the Welsh Government.

2. Leading Growth ‘20Twenty’ (2016 – present) offers Leadership programmes in the ‘Competitiveness’ region of Wales in conjunction with Cardiff Metropolitan University. 

Bangor delivers the 20 Twenty programme in Flintshire and Wrexham.

Please see

Funded by ESF through the Welsh Government.

3. LEAD (2013-2015)

LEAD Wales was a very successful programme that developed and enhanced the leadership skills of over 900 owners of small and medium sized businesses (SMEs) located across Wales. It was designed specifically to address the challenges faced by owner-managers, recognising and dealing directly with the issues that impact on their businesses in a dynamic, effective way - integrating active teaching with action learning encouraging participants to share knowledge and experience with their peers and then to apply what they learn to their own business situations.

LEAD was a multi million pound venture supported by the Welsh Assembly Government and the European Social Fund (ESF).

4. Principal Investigator for GIFT (Green Innovation, Future Technologies) Project - €uros 2.2million (2010-2014).

GIFT was an instrument to establish a cross border forum in order to grow a sustainable “green economy” in Wales/Ireland. The project was a partnership between Bangor (lead partner), Waterford Institute of Technology and University College Dublin. The project was funded by: the European Regional Development Fund (ERDF) through the Ireland Wales Programme (INTERREG 4A).

5. Menter Iontach Nua (‘Amazing New Venture’) Project - €uros 1.4 million (2011-2015).

MIN was a learning, mentoring, networking and support initiative designed to improve the innovation, creativity and entrepreneurial skills of social enterprises. It was a project between Bangor University, the Ryan Academy of Dublin City University, Business in the Community (BITC), Wales and the social enterprise NorDubCo. The project was funded by: the European Regional Development Fund (ERDF) through the Ireland Wales Programme (INTERREG 4A) and further funding has been sought.

6. £5000 research funding: ‘Evolving learning communities in micro-firm rural tourism environment’ (with Felicity Kelliher, WIT, Ireland)

7. £1500 for MBA student Rebecca Colley-Jones from the Chartered Institute of Waste Management and Department for Environment, Food and Rural Affairs (DEFRA) to conduct research addressing: “How can alternative business models be used to stimulate circular economy and economic growth”

PhD Students:

  • Steffan Thomas (with Stephen Jones/Eben Muse): KESS PhD project on the changing patterns of digital media consumption and distribution - with Sain Recordiau Cyf.
  • Sioned Hâf (jointly with M McDonald, SENRGY): 'Community Energy in Wales – Economic and Social Benefits' – funded by Coleg Cenedlaethol Cymru
  • Kieron Iveson (jointly  with M McDonald, SENRGY  & A Dobbins, BBS) : ‘Perceptions of Justice and Equity in Energy Infrastructure: Willingness to Pay for High Voltage Overhead Transmission Lines and Loss of Natural Capital’
  • Ungku Suzana Bi Ungku Mohammad (jointly with Siwan Mitchelmore) ‘Hybridity and Orientation in Social Enterprises’

Government Research Group:

Member of EU’s Welsh Digital Economy Research Working Group (Rita Van Jurec)


Visiting appointments:

  • Ashridge Management School – External Examiner for EMBA and full time MBA: 2011 - present
  • Assessor for Association of MBAs (AMBA): 2004 - present
  • Lancaster University Management School: External Examiner in Executive Education: 2006 – present
  • Brunel University Business School: External Examiner MBA: 2007 - present
  • Member of the Association of Business School’s (ABS) Programmes Committee (Postgraduate and Undergraduate)
  • Advisory Board Member for Vlerick Leuven Gent Management School, Belgium (2005 – present)
  • Prague International Business School, University of Economics, Prague: External Examiner MBA (2002 – 2004)


Undergraduate Teaching:

  • Final year dissertations
  • Business Information Systems (ASB-2112)

Postgraduate Teaching:

  • E-Business and the Value Chain
  • Corporate Strategy /Strategic Management
  • Global Business and Culture (ASB-4443)
  • MSc/MA/MBA Dissertations

Recent Publications:

Griffiths, G.H. et al. (2016) Chapter in ‘Innovations in Higher Education Teaching and Learning’ Volume 8 : University Partnerships for International Development Capitalizing on SME Green Innovation Capabilities (Eds. Blessinger, P. and Cozza, B) ‘Lessons from Irish-Welsh Collaborative Innovation Learning Network’, Book Series: Innovations in Higher EducationTeaching and Learning, ISSN: 2055-3641

Breitsohl, Jan, Khammash, Marv, Griffiths, Gareth and Kunz, Werner (2016) Don’t mess with the silver surfer: how to direct negative customer online complaints into benefits for the retailer, Global Marketing Conference, July 21-24, 2016, Hong Kong

Thomas, S.W., Huxtable-Thomas, L.A., Hannon, P.D., and Griffiths, G. (2015) Success criteria for leadership training: the invisible bridge between pedagogy and outcome, British Academy of Management, Portsmouth

Thomas, S.W., Huxtable-Thomas, L.A., Hannon, P.D., and Griffiths, G. (2015) Leadership development for growth in rural and regeneration areas: A conceptual model for enhanced interaction between SMEs and university educators, University-Industry Interaction Conference, Berlin

McDonald, M.A. & Griffiths (2014). Greening the MBA. In: Green Innovation and Future Technology: Engaging Rural SMEs in the Green Economy. Eds. F. Kelliher & L. Reinl. Palgrave MacMillan

Breitsohl, J, Khammash, Marv and Griffiths, G (2013) Online complaint communication strategy: an integrated management framework for e-businesses. In: Martinez-Lopez, F J (ed.) E-business strategic management: research handbook. Springer Publishing House. ISBN 978-3-642-39746-2

Breitsohl, J., Khammash, M., Griffiths, G. (2014). Online Complaint Communication Strategy: An Integrated Management Framework for e-Businesses, Handbook of Strategic e-Business Management, p. 907-933.

Breitsohl, J., Khammash, M. & Griffiths, G. (2012) Managing negative Epinion-leaders: A personality-based model of silver surfers’ e-WOM, EMAC 2012, Lisbon

Breitsohl, J., Khammash, M. & Griffiths, G. (2012) Online complaint communication strategy: An integrated management framework for e-businesses, Chapter in the Springer Handbook on e-business strategic management

Rezaei, N. and Griffiths, G.H. (2012) The assessment of IT Control Governance Performance in Iranian Organisations, Proceedings of SECITC ’2012, Bucharest, Romania, May, 2012

Breitsohl, J., Khammash, M., & Griffiths, G. (2012), Opinion-leading silver surfers in the UK – A personality-based approach to managing negative electronic Word-of-Mouth, AM 2012 Southampton

Khammash, M. and Griffiths, G.H. (2010) ‘Arrivederci, Buongiorno Microsoft – Electronic Word of Mouth (e-WOM) antecedents and consequences’ accepted for publication in International Journal of Information Management

Breitsohl, J., Khammash and Griffiths, G.H. (2010) 'E-Business Complaint Management: Perceptions and Perspectives Of Online Credibility' Journal of Enterprise Information Management, Volume 23, Issue 5

Lim, M., Griffiths, G.H. and Sambrook, S.A. (2010) Organisation Structure for the twenty first century, Proceedings of INFORMS (Energizing the Future), Austin, Nov 7 - 10

Rezaei, N. and Griffiths, G.H. (2010) Assurance and Audit Services in the E-Commerce Era, ACDD Conference, University of Strasbourg Economics, Management, Finance and Science & Technology, April 7-9

Rezaei, N. and Griffiths, G.H. (2010) E-commerce Audit and Assurance Services: A Model for Internal Control and Transaction Monitoring, Proceedings of the Irish Accounting and Finance Association (IAFA), Belfast, May 6 & 7

Breitsohl, J., Khammash, M., Griffiths, G.H. and Parry, S. (2010) ‘Self-product congruence: Image-perceptions of postmodern outdoor-apparel consumers’, Proceedings of 39th EMAC International Conference, Copenhagen, Denmark, June 1-4

Rezaei, N. and Griffiths, G.H. (2010) The Examination of FIT Effects on Accounting Information Quality, Financial Reporting and Business Communication Conference, University of Bristol, July 1 & 2

Breitsohl, J., Khammash, M. and Griffiths, G. H. (2010) ‘Company complaint responses: perceptions and perspectives of on-line credibility’, Proceedings of IADIS International Conference on e-Commerce, Freiberg, Germany, July 26-31

Breitsohl J, Khammash M and Griffiths G (2010), “E-business complaint management: Perceptions and perspectives of online credibility”, Journal of Enterprise Information Management, Vol. 23, Issue 5

Griffiths, G.H. and Payab, H. (2010) “Supply on the heels of demand: issues of e-procurement, Journal of Global Business Issues, Vol. 4, Iss. 2, Summer/Fall

Griffiths, G.H. and Howard, A. (2008) A comparative study of multichannel retailing in the consumer electronic goods and fashion clothing sectors, 5th International Conference on Small and Medium sized Enterprises, Athens, 11-14 August 2008

Griffiths, G.H. and Howard, A. (2008) Balancing clicks and bricks – strategies for multichannel retailers, The Journal of Global Business Issues, Vol 2, Issue 1, pp 69-76

Griffiths, G.H. and Finlay, P.N. (2004) IS-enabled sustainable competitive advantage in financial services, retailing and manufacturing, Journal of Strategic Information Systems, Vol 13, pp 29-59, March

Griffiths, G.H., Corkery, H. and Sheard, V. (2004) Privacy on Parade - is privacy concern a barrier to online customer loyalty, British Academy of Management Proceedings, St Andrews University, May

Hackney, R. A., Griffiths, G. & Ranchhod, A. (2002) Towards an E-commerce Business Strategy, International Journal of Services Technology and Management, Volume 3, No. 1, pp39-53

Hackney, R. A. & Griffiths, G. (2001) Strategic Information Systems Planning: a resource-based view, Chapter in Strategic Information Technology: opportunities for competitive advantage, Papp, R. (ed.), Ideas Publishing

Griffiths, G.H. (2000) The Use of Strategic Information Systems for Competitive Advantage , Chapter in The Current State of Business Disciplines, Dahiya, S.B. (ed.) Spellbound Publications, January

Hackney, R.A., Griffiths, G.H. & Burn, J. (1999) Strategic Information Systems Planning: a resource and capabilities based view for the sustainability of competitiveness, Refereed Paper, British Academy of Management Proceedings, Sept, pp.334-350

Griffiths, G., Hackney, R. A. & Ranchhod, A. (1999) Internet Marketing: new medium new relevance, Academy of Marketing Annual Conference 1999, University of Stirling, July

Hackney, R. A., Griffiths, G. & Ranchhod, A. (1999) Towards an E-commerce Business Strategy: a European perspective, IRMA’99 Conference Proceedings, USA, May

Stubbs, M., Griffiths, G.H. and Tucker, D. (1999) ICT Future Strategies, Chapter in Hackney, R. A. & Dunn, D. (eds.) (1999) Business Information Technology Management: alternative and adaptive futures, Macmillan Publishing

Hackney, R A, Ranchhod, A & Griffiths, G (1999) Internet Marketing: new medium new relevance, Journal of Electronic Management, March

Griffiths, G.H. and Hackney, R. (1998) IS derived sustainability in the UK Financial, Retail and Manufacturing Sectors, IS’98 - 9th International Symposium on Information Systems, Varazdin, Croatia, September

Griffiths, G.H. and Kabaivanova, S. (1998) The Internet Imperative : the role of Electronic Commerce in Information Systems Strategy, Multimedia Technology and Systems: 23rd International Conference Information Technologies and Programming, Sofia, June

Griffiths, G.H. and Hackney, R. (1997) Information Systems Planning and Competitive Advantage, IS’97 8th International Symposium on Information Systems, Varazdin, Croatia, September 24 - 26

Griffiths, G.H., Kabaivanova, S and Kabaivanov R. (1997) Multimedia Systems - Prerequisite for New Technologies in Training, Proceedings of Multimedia Technology and Systems: 22nd International Conference Information Technologies and Programming, Sofia, June

Griffiths, G.H. and Hackney, R. (1997) Modifying the Process of Information Systems Planning, Proceedings of the Systems Integration Conference, Prague, 16-18th June

Griffiths, G.H., Kawalek, J.K. and Hair, N. (1997) Strategic Information Systems Planning : profiling current business utilisation of the internet, Proceedings of Global Business in Practice, 10th International Electronic Commerce Conference, Bled, Slovenia, June

Griffiths, G.H. and Newman, A. (1996) Cyberbabble and Superhype, Professional Marketing, Vol. 3, No. 8, April

Griffiths, G.H. and Newman, A. (1996) Has the Net caught on?, Professional Marketing, Vol. 3, No. 7, March

Newman, A. and Griffiths, G.H. (1995) The seemingly infinite role of Information Systems in Marketing, Professional Marketing, Vol. 3, No. 4, December

Finlay, P.N. and Griffiths, G.H. (1995) IS Benefits : Beyond Reasonable Doubt? British Academy of Management Proceedings, Sheffield University & Sheffield Hallam University, September

Finlay, P.N., and Griffiths, G.H. (1994) Deuce or Advantage IT, British Academy of Management Proceedings, Lancaster University, September

Griffiths, G.H., (1994) Computer Fraud and its Impact on the Credit Control Function, Journal of Credit Control, 15:9, 27-39

Griffiths, G.H., (1993) The Myths and Realities of IT for Competitive Advantage, British Academy of Management Proceedings, Cranfield University, September

Gareth Griffiths has contributed to a number of articles in the Independent, Times, the Daily Telegraph, Financial Times (Business Education), BBC News website, Times Higher and FT Online.

Editorial board membership:

Open Research Society – Journal of E-Business (2008 - present)

International Journal of Management Literature (2002 – present)

Keynote addresses, and other prestigious guest presentations:

  • AMBA Marketing Conferences 2007, 2008

Organisation of conferences, learned societies and consortia:

  • 2 day conference with Benchmark for Business featuring Michael Porter, Tom Peters, Gary Hamel and Charles Handy 2006
  • British Academy of Management 1999