Professor John Ashton

Division: Financial Studies

Location: Room 1.04, Hen Goleg

Telephone: 01248 38 8193



Professor in Banking

John Ashton has over 40 refereed academic publications published in journals including the Journal of Banking and Finance, Regional Studies, Small Business Economics, the International Journal of the Economics of Business, the European Journal of Finance, the Journal of International Financial Markets, Institutions and Money, Corporate Governance, and the Journal of Public Policy and Marketing. John was appointed at Bangor Business School in May 2010, having formerly worked at the University of Leeds, the University of East Anglia and Bournemouth University. John was a founder member of the ESRC Centre for Competition Policy at the University of East Anglia, and has been a member of the International Institute for Banking and Financial Services at the University of Leeds.

He is Editor in Chief of the Journal of Financial Regulation and Compliance.

Academic Roles in Bangor Business School

  • Postgraduate and undergraduate teaching, research and supervision
  • Academic Director Chartered Banker MBA.
  • Lead - Franchised and Validated Programmes Bangor Business School


  • Elected Honorary Fellow of the Institute of Chartered Bankers of Scotland (2016)
  • PhD, Bournemouth University
  • MSc Economics, Portsmouth University
  • BSc(Econ), University College Swansea


Undergraduate Teaching

  • ASB-2508 - Corporate Governance and Regulation
  • ASB-2515 - Personal Finance

Postgraduate Teaching

  • ASB-9044 - Financial Crises and Banking Regulation
  • ASB-4446 and ASB-4846 - Financial Ethics and Regulation
  • ASB-4896 and ASB-4903 - Financial Seminar Series

Research Interests

John's research interests include the pricing of financial services, competition policy and financial and utility regulation.

Academic Prizes

  • Winner ‘Best Paper’ Award International Journal of the Economics of Business. 2013.
  • Winner Outstanding Paper Award: Journal of Financial Regulation and Compliance 2007 (with Laura Costanzo)

Other indicators of the impact of research

I attempt to disseminate my research findings as widely as possible. To date, I have been interviewed for the financial, scientific and national press, national (Radio 4, BBC Radio Wales) and local radio (BBC Radio Ulster) and have had research work reported in a diverse assortment of media publications ranging from the Times Higher Educational Supplement, The Daily Mail, The Financial Times, The Times, the BBC and the Daily Star. I have also been involved with a range of policy related activities and advisory roles for institutions in the UK and internationally including DG SANCO and the UK Payments Taskforce. 

Publications (Journal Articles)

  • ‘Do overdraft users cross-subsidise other current account customers?’ International Journal of the Economics of Business. Forthcoming (with Gregoriou, A.).
  • ‘The price, quality and distribution of mortgage payment protection insurance’, British Accounting Review. Forthcoming (with Hudson, R.)
  • ‘Deposit Choice, Price and Costs: An assessment of factors influencing retail deposit supply’, The European Journal of Finance. Forthcoming (with Gregoriou, A and Healy, J). DOI: 10.1080/1351847X.2015.1019643.
  • 'Add-on goods and contingent charges. How behavioural economics has affected the regulation of Overdraft and Payment Protection Insurance markets’. Review of Behavioural Finance. Forthcoming DOI:10.1108/RBF-11-2015-0046 (In Press).
  • 'Rebuilding Trust, Empowering Markets and Enhancing Consumer Responsibility. Challenges Facing Financial Regulation and Compliance’, Journal of Financial Regulation and Compliance, (forthcoming).
  • ‘Board leadership structure, incentive alignment mechanisms and firm performance for Chinese public listed companies’, China Economic Review. 2015, vol. 34, pp.236-248. (with Yu, M).
  • Domestic Energy Efficiency Measures. Adopter Heterogeneity and Policies to Induce Diffusion’. Energy Policy, 2015, vol.82, pp.105-117. (with Diaz-Rainey, I).
  • ‘The Influence of Banking Centralisation on Depositors: Regional Heterogenieties in the Transmission of Monetary Policy’. Regional Studies, 2014, vol.48, no.9, pp.1467-1482. (with Gregoriou, A).
  • ‘Do lenders cross subsidise loans by selling payment protection insurance?’, International Journal of the Economics of Business. 2014, vol. 21, no. 1, pp.121–138. (with Hudson R).
  • The Influence of Product Age on Pricing Decisions:  An Examination of Bank Deposit Interest Rate Setting’. Journal of International Financial Markets, Institutions and Money. 2014, vol.31, pp.216-230. (with  Anderson, R and R. Hudson, R.)
  • ‘Do Depositors Benefit from Bank Mergers? An Examination of the UK Deposit Market’. The International Journal of the Economics of Business, 2012, vol. 19, no. 1, pp. 1-23.
  • ‘The Regulatory Challenge to Branding: An Interpretation of UK Competition Authority Investigations 1950-2005’. Journal of Marketing Management. 2011, (with Pressey, A).
  • ‘Profiling potential green electricity tariff adopters: Green consumerism as an environmental policy tool?’, Business Strategy and the Environment, 2011, vol.20, pp.456-70. (with Diaz-Rainey, I).
  • ‘The Financial Regulation of Energy and Environmental Markets’. Journal of Financial Regulation and Compliance. 2011, vol. 19, no. 4. pp. 355-369. (with Diaz-Rainey, I. and Siems M).
  • ‘Do National Soccer Results Really Impact on the Stock Market?’, Applied Economics, 2011, vol. 43. no. 26. pp. 3709-3717. (with Gerrard, B. and Hudson, R.)
  • ‘Does the UK have regional banking markets? An assessment of UK deposit provision 1992-2006’., Applied Economics Letters, 2009, vol.16, no.11, pp. 1123-1128.
  • ‘Synchronisation and Staggering of Interest Rate Changes by UK Financial Services Firms’. International Review of Applied Economics, 2009, vol.23, no.1, pp.55-69.
  • ‘The Antitrust Implications of Electronic Markets’. Industrial Marketing Management. 2009, vol.38, no.4, pp. 468-476. (with Pressey A. P.)
  • ‘The Regulatory Perception of the Marketing Function. Interpretation of UK Competition Authority Investigations 1950-2005’. 2009, Journal of Public Policy and Marketing. 2009, vol.27, no.2, pp. 156-164. (with Pressey A. P.)
  • ‘Stuck between a ROC and a hard place? UK consumers' willingness to pay for green electricity’. Energy Policy. 2008, vol. 36, no.8, pp. 3043-3051. (with Diaz-Rainey, I).
  • ‘Interest Rate Clustering in UK Financial Services Markets’. 2008, Journal of Banking and Finance. 2008, vol. 32, no.7, pp. 1393-1403. (with Hudson, R.)
  • ‘Developing a Financial Services Planning Profession in the UK: An Examination of Past and Present Developments’. 2008, Journal of Financial Regulation and Compliance, vol.16, no. 2, pp. 159-172. (with Gaskel, J.)
  • ‘Product Innovation and Consumer Choice in the UK Financial Services Industry’. Journal of Financial Regulation and Compliance. 2006, vol.14, no3, pp. 285-303. (with Costanzo, L.)
  • ‘Competition and the Provision of Banking Services to UK SMEs’. Small Business Economics. (2005), vol.24, no.5. pp.477-485. (with Keasey, K.)
  • ‘Managerial Perspectives on the Importance of Ownership: The Case of UK Building Society Conversion’. The Journal of Finance and Management in the Public Services, 2005, vol. 5, no.1, pp.13-24.
  • ‘The Regulatory Challenge to Relationship Marketing in UK Banking’. The International Journal of Bank Marketing. 2004, vol.22, no.6, pp.453-464. (with Pressey A. P.)
  • ‘Conversion, Performance and Executive Compensation in UK Building Societies’. Corporate Governance: An International Review. 2004, vol.12, no.3, pp.361-370. (with Shiwakoti, R. K., and Keasey, K.)
  • ‘The Economic Impact of National Sporting success: Evidence from the London Stock Exchange’. Applied Economic Letters. 2003. vol.10, no.12, pp.783-785. (with Gerrard, B. and Hudson, R.)
  • ‘The Differential Returns Offered by Mutually Owned and Proprietary UK Depository Institutions: 1993-2000’. The Annals of Public and Cooperative Economics. 2003. vol.74, no.2, pp.183-204. (with Letza, S.)
  • ‘Capital utilisation and scale in the English and Welsh water industry’. The Service Industries Journal, 2003, vol.23, no.5, pp.137-149.
  • ‘Lending Decision Making and the Competition Commission Report on the Provision of Banking Services to Small Firms’. Journal of Financial Regulation and Compliance, 2003, vol.11, no.1, pp.26-36. (with Keasey, K.)
  • ‘Pricing Behaviour Across Multiple Distribution Channels in the UK Deposit Account Market: 1997-2001’. The International Review of Retail, Distribution and Consumer Research, 2002, vol.12, no.4, pp.449-456.
  • ‘Cruickshank's Recommendations as to the future of the UK payment system’. Journal of Financial Regulation and Compliance, 2002, vol.10, no.3. pp.209-218. (with Boyes, G.)
  • ‘How reliable are the recommendations of the Cruickshank Report? An assessment of market definition in UK competition analysis of retail banking markets’. Journal of Financial Regulation and Compliance, 2002, vol.10, no.1, pp.15-21.
  • ‘A Test of Perfect Competition in the UK Retail-Banking Deposit Market’. The Service Industries Journal, 2001, vol.21 no.4, pp.119-132.
  • ‘Market Definition in the UK Deposit Savings Account Market’. Regional Studies, 2001, vol.35, no.6, pp.577-590.
  • ‘Efficiency Characteristics of the British Retail Banking Sector’. The Service Industries Journal, 2001, vol.21, no.2, pp. 159-174.
  • ‘Cost efficiency in the UK water and sewerage industry’. Applied Economics Letters. 2000, vol.7, no.7, pp.455-458.
  • ‘Total factor productivity growth and Technical change in the English and Welsh water and sewerage industry’. The Service Industries Journal. 2000, vol. 20, no. 4, pp.121-130.
  • ‘Estimating Inefficiencies in Banking’. 2000, Journal of Interdisciplinary Economics, vol. 11.pp.1-33. (with Hardwick, P.)
  • ‘A General Test of Competitive Conditions in UK Building Societies: 1990-95’. The Service Industries Journal. 2000, vol.20, no.1, pp. 87-95.
  • ‘Technical change in the UK retail banking sector: 1984-1995’. Applied Economics Letters. 1998, vol.5, pp.737-740.

Recent Book Chapters and Professional Publications

Raynard, R, Ashton, J. K. and Hebenton, B. (2016). “Insurance Behaviour and Society”, within Economic psychology: the science of economic mental life and behaviour, ed. Raynard, R., British Psychological Society, Wiley/Blackwell.

Ashton, J. K., Anderson, R. and Hudson, R.S. (2015). “Has the pendulum swung too far?”, August/September, pp.44-45.

Ashton, J. K. and Hudson, R.S. (2015). “Who Really Pays for Free Banking”, The Chartered Banker Magazine, April/May, pp.44-45.

Ashton, J. K. (2015). “Exposing the scale and scope of financial mis-selling”, Financial World, June/July, pp. 21-23.

Ashton, J. K. (2014) “The scale and scope of financial mis-selling”, a book chapter in the Routledge Companion to Financial Services Marketing, Edited Tina Harrison and Hooman Estelami.

Ashton, J. K. and Hudson, R. S. (2013) “No more hiding places”, Chartered Bankers Magazine. December/January.

Ashton, J. K. and Hudson R. S. (2013) What does Free Banking Cost? An assessment of the costs of using UK personal current accounts, Friends Provident Foundation.

Ashton, J.K. and Dewing, I. (2012) “Should we tighten this screw?”, Chartered Bankers Magazine, July.

Ashton, J.K. and Hudson, R. S. (2012) “The mis-selling of payments protection insurance in mortgage and unsecured lending markets” in Bank Behaviour in Modern Banking (2012). edited by Juan Fernández de Guevara Radoselovics & José Pastor Monsálvez, Palgrave McMillan, Basingstoke.

Ashton, J.K. and Dewing, I. (2011) “Tackling the wider causes of mis-selling” FS FOCUS, Financial Services Faculty, ICAEW Members Magazine, December. 


Ad Hoc Reviewer for:

Applied Economics
Applied Financial Economics
Bulletin of Economic Research
Brazilian Review of Applied Economics
British Accounting Review
British Journal of Management
Corporate Governance: An International Review
Economic Modelling

Energy Journal
European Journal of Finance
Financial Management
International Journal of the Economics of Business
International Journal of Behavioural Accounting and Finance
Journal of Banking and Finance
Journal of Economic Policy Reform
Journal of Asian Economics

Journal of Money, Credit and Banking
Journal of Finance and Management in Public Services

Journal of Sports Economics
Proceedings of ICE - Water Management
Psychological Reports
Quantitative Finance
Quarterly Review of Economics and Finance
Small Business Economics
The Service Industries Journal
The Quarterly Review of Economics and Finance
Technological Forecasting & Social Change

PhD Examinations

Aston University, Bangor University, Birkbeck College, Bournemouth University, University of the West of Scotland, University of East Anglia, Glasgow Caledonian University and the University of South Australia.

Recent Grant Capture

2011 Friends Provident Foundation: Who benefits most from the provision of current account services? £25k

External Examination Roles

2016 - External Examiner, Loughborough University. Postgraduate Finance.

2016 - External Examiner, Nottingham University. Postgraduate Banking.