Professor Louise Hassan

Division: Business Studies

Location: Room 0.11, Hen Goleg

Tel: 01248 38 3280

Email: l.hassan@bangor.ac.uk

Personal website: www.louisemhassan.co.uk

Profile

Professor of Consumer Psychology

Qualifications

PhD (2004) Statistical Modelling, Glasgow Caledonian University
BSc (Hons) Applied Statistics, Glasgow Caledonian University

Research Interests

My research interests and activities are international in nature with a focus on transformative consumer research. I am particularly interested in the areas of information processing and models of consumer motivation and persuasion with an emphasis on examining consumer decision making processes in international settings. Most of my research is based on a consumer psychology perspective.

Potential PhD Projects:

https://sites.google.com/site/drlouisemhassan/teaching-interests/potential-phd-projects

Publications

Hassan, L.M., and Shiu, E. (forthcoming), "No Place to Hide: Two Pilot Studies Assessing the Effectiveness of Adding a Health Warning to the Cigarette Stick", Tobacco Control.

Walsh, G., Shiu, E., and Hassan, L.M. (forthcoming), "Cross-National Advertising and Behavioral Intentions: A Multi-Level Analysis", Journal of International Marketing.

Hassan, L.M., Shiu, E., and Shaw, D. (forthcoming), "A Review and Empirical Case Study of the Intention-Behaviour Gap in Ethical Consumption: Exploring the Contribution of the Theories of Reasoned Action and Planned Behaviour", Journal of Business Ethics.

Shiu, E., Walsh, G., Hassan, L.M., and Parry, S. (forthcoming), "The Direct and Moderating Influences of Individual-Level Cultural Values within Web Engagement: A Multi-Country Analysis of a Public Information Website", Journal of Business Research.

Hassan, L.M., Shaw, D., Shiu, E., Walsh, G., and Parry, S. (2013), "Uncertainty in Ethical Decision Making: A Conceptual Model", Journal of Consumer Behaviour, 12 (3), 182-193.

Brown, A. Boudreau, C., Moodie, C., Fong, G.T., Li, G., McNeill, A., Thompson, M.E., Hassan, L.M., Hyland, A., Thrasher, J.F., Yong, H-H., Borland, R., Hastings, G., and Hammond, D. (2012), "Support for Removal of Point-of-Purchase Tobacco Advertising and Displays: Findings from the International Tobacco Control (ITC) Canada Survey", Tobacco Control, 21, 555-559.

Walsh, G., Shiu, E., and Hassan, L.M. (forthcoming), "Replicating, Validating, and Reducing the Length of the Consumer Perceived Value Scale", Journal of Business Research.

Walsh, G., Hassan, L., and Shiu, E. (2012), "Investigating the Drivers of Consumer Intention to Buy Manufacturer Brands", Journal of Product & Brand Management, 21 (5), 328-340.

Hassan, L.M., Shiu, E., and Walsh, G. (2011), "A Multi-Country Assessment of the Long-Term Orientation Scale", International Marketing Review, 28 (1), 81-101.

Walsh, G., Shiu, E., Hassan, L.M., Michaelidou, N., and Beatty, S.E. (2011), "How Emotions Mediate the Link between Store-Environmental Cues, Store-Choice Criteria, and Marketing Outcomes", Journal of Business Research, 64 (7), 737-744.

Shiu, E., Walsh, G., Hassan, L.M., and Shaw, D. (2011), "Consumer Uncertainty: Revisited", Psychology and Marketing, 28 (6), 584-607.

Hassan, L.M., Shiu, E., and Michaelidou, N. (2010), "The Influence of Nutrition Information on Choice: The Roles of Temptation, Conflict and Self-Control", Journal of Consumer Affairs, 44 (3), 499-515.

Walsh, G., Hassan, L.M., Shiu, E., Andrews, C., and Hastings, G. (2010), "Segmentation in Social Marketing: Insights from the EU's Antismoking Campaign", European Journal of Marketing, 44 (7/8), 1140-1165.

Michaelidou, N., and Hassan, L.M. (2010), "Modelling the Factors Affecting Rural Consumers' Purchase of Organic and Free-range Produce", Food Policy, 35 (2), 130-139.

Hamilton, K., and Hassan, L.M. (2010), "Self-concept, Emotions and Consumer Coping: Smoking Across Europe", European Journal of Marketing, 44 (7/8), 1101-1121.

Hamilton, K., and Hassan, L.M. (2010), "Tobacco Consumption in the Home: Impact on Social Relationships and Marking Territory", Advances in Consumer Research, 37.

Brown, A.K., Moodie, C., MacKintosh, A.M., Hastings, G., Hassan, L.M., and Thrasher, J. (2010), "The Association of Normative Perceptions with Adolescent Smoking Intentions", Journal of Adolescence, 33 (5), 603-614.

Shiu, E., Hassan, L.M., and Walsh, G. (2009), "Demarketing Tobacco Through Governmental Policies - " The 4Ps Revisited", Journal of Business Research, 62 (2), 269-278.

Hyland, A. Hassan, L.M., Higbee, C., Boudreau, C., Fong, G.T., Borland, R., Cummings, K.M., Yan, M., Thompson, M., and Hastings, G. (2009), "The Impact of Smokefree Legislation in Scotland: Results from the Scottish ITC Scotland/UK Longitudinal Surveys", European Journal of Public Health, 19, 198-205.

Hassan, L.M., Shiu, E., Walsh, G., and Hastings, G. (2009), "HELP- for a life without tobacco: A Case Study on Demarketing across Two Levels", Marketing, Intelligence and Planning, 27 (4), 486-502.

McKee, S.A., Higbee, C., O'Malley, S., Hassan, L. Borland, R., Cummings, K.M., Hastings, G., Fong, G.T., and Hyland, A. (2009), "Longitudinal Evaluation of Smoke-free Scotland on Pub and Home Drinking Behavior: Findings from the International Tobacco Control Policy Evaluation Project", Nicotine & Tobacco Research, 11(6), 619-626.

Hassan, L.M., Shiu, E., Thrasher, J.R., Fong, G.T., and Hastings ,G. (2008), "Exploring the Effectiveness of Cigarette Warning Labels: Findings from the United States and United Kingdom Arms of the International Tobacco Control Four Country Survey", International Journal of Nonprofit and Voluntary Sector Marketing, 13 (3), 263-274.

Grant, I.C., Hassan, L.M., Hastings, G., MacKintosh, A.M., and Eadie, D (2008), "The Influence of Branding on Adolescent Smoking Behaviour: Exploring the Mediating Role of Image and Attitudes", International Journal of Nonprofit and Voluntary Sector Marketing, 13 (3), 275-285.

Michaelidou, N., and Hassan, L.M. (2008), "The Push and Pull towards Organic: Clarifying the Roles of Health Consciousness, Food Safety Concern and Ethical Identity", International Journal of Consumer Studies, 32, 163-170.

Hyland, A. Higbee, C. Hassan, L.M., Fong, G.T., Borland, R., Cummings, M., and Hastings, G. (2008), "Smoke-free Ireland Have More Smoking Inside the Home and Less in Pubs than the U.K? Findings from the International Tobacco Control Policy Evaluation Project", European Journal of Public Health, 18, 63-65.

Hassan, L.M. and Shiu, E. (2007), "Gender Differences in Low Risk Single-Occasion Drinking: An Application of the Theory of Planned Behaviour", International Journal of Consumer Studies, 31 (4), 317-325.

Shaw, D.S., Shiu, E., Hassan, L.M., Hogg, G., and Bekin, C. (2007), "Intending to be Ethical: An Examination of Consumer Choice in Sweatshop Avoidance", Advances in Consumer Research, 34, 31-38.

Hassan, L.M., Walsh, G., Shiu, E., Hastings, G., and Harris, F. (2007), "Modeling Persuasion in Social Advertising: A Study of Responsible Thinking in Antismoking Promotion in Eight Eastern EU Member States", Journal of Advertising, 36 (2), 15-31.

Shaw, D.S., Hogg, G., Wilson, E., Shiu, E., and Hassan, L.M. (2006), "Fashion Victim: The Impact of Fair Trade Concerns on Clothing Choice", Journal of Strategic Marketing, 14 (4), 427-440.

Thomson, J.A., Hassan, L.M., Shiu, E., and Shaw, D.S. (2006), "Enacting Risk Reduction: An Examination of the Volitional Stages of Smoking Cessation within Scotland", International Journal of Consumer Studies, 30 (3) 256-270.

Shaw, D.S., Grehan, E., Shiu, E., Hassan, L.M., and Thomson, J.A. (2004), "An Exploration of Values in Ethical Consumer Decision Making", Journal of Consumer Behaviour, 4 (1), 185-201.

Teaching

Undergradute teaching

  • Consumer Behaviour (ASB-2107)
  • E-Marketing (ASB-3114)

PhD Supervision

  • Miriam Mehl (Social Identity)

Activities

Prestigious awards

Best paper in track (Marketing and Society) at the 2009 American Marketing Association Winter Conference, Tampa (FL)

Editorial board membership

Journal of Business Research

Guest editorships

Journal of Consumer Behaviour (2013), Journal of Marketing Management (2014), International Marketing Review (2013)

PhD external examinations
Aston University

Organisation of conferences, learned societies and consortia
Deputy Chair of the Academy of Marketing Special Interest Group (SIG) on Consumer Research (2009)
Track chair for Consumer Research track of the Academy of Marketing conference 2011, 2012 and 2013
Social Marketing conference at University of Koblenz-Landau (2007)
Emerging Issues in Ethical Consumption Research Workshop at University of Glasgow (2011)
Challenges to Attitude/Behaviour change through Persuasion Workshop at University of Birmingham (2011)
Cross-Cultural Consumer Research Workshop at Loughborough University (2013)

Grant Capture
British Academy Small Grant 2008-2010
Academy of Marketing Research Initiative winner 2007-2008 and 2013-14

External examiner
Heriot-Watt University 2007-2009
University of Southampton 2013-
University of Birmingham 2014-