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Module ASB-1114:
Business Analytics

Module Facts

Run by Bangor Business School

20.000 Credits or 10.000 ECTS Credits

Semester 1

Organiser: Dr Gwion Williams

Overall aims and purpose

This is a foundation course in business analytical skills which includes statistical methods, data collection and interpretation, probability distributions, and investigating associations. It focuses on developing these skills in Microsoft Excel.

Course content

Collection and presentation of data, producing descriptive statistics, measuring uncertainty using probability, and investigating associations.

Assessment Criteria

good

B- to B+ (60-69%): Very good performance Most of the relevant information accurately deployed. Good grasp of theoretical/conceptual/practical elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Evidence of the use of creative and reflective skills.

C- to C+

C- to C+ (50-59%): Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements. Fair integration of theory/practice/information in the pursuit of the assessed work's objectives. Some evidence of the use of creative and reflective skills.

excellent

A- to A+ (70%+): Outstanding performance. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills.

threshold

D- to D+ (40-49%): No major omissions or inaccuracies in the deployment of information/skills. Some grasp of theoretical/conceptual/practical elements. Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives.

Learning outcomes

  1. Describe and summarise data using tables, graphs and measures of central tendency and dispersion.

  2. Analyse data, and interpret the results.

  3. Evaluate probabilities involving the Binomial, Poisson and Normal distributions.

  4. Investigate patterns of association between variables

  5. Conduct data analysis of cross sectional, time series data, and panel data.

Assessment Methods

Type Name Description Weight
REPORT Data Analysis Report

Data analysis report using appropriate computerised software.

50.00
EXAM End of semester exam

End of semester exam

50.00

Teaching and Learning Strategy

Hours
Lecture

Two 2-hour lecture per week, which will include practical demonstrations and worked examples to try in class.

40
Private study

Review and reflect upon the course material and practice the applications of techniques in Excel

160

Transferable skills

  • Numeracy - Proficiency in using numbers at appropriate levels of accuracy
  • Computer Literacy - Proficiency in using a varied range of computer software
  • Self-Management - Able to work unsupervised in an efficient, punctual and structured manner. To examine the outcomes of tasks and events, and judge levels of quality and importance
  • Exploring - Able to investigate, research and consider alternatives
  • Information retrieval - Able to access different and multiple sources of information
  • Inter-personal - Able to question, actively listen, examine given answers and interact sensitevely with others
  • Critical analysis & Problem Solving - Able to deconstruct and analyse problems or complex situations. To find solutions to problems through analyses and exploration of all possibilities using appropriate methods, rescources and creativity.
  • Self-awareness & Reflectivity - Having an awareness of your own strengths, weaknesses, aims and objectives. Able to regularly review, evaluate and reflect upon the performance of yourself and others

Subject specific skills

  • Quantification and design. Data, and their effective organisation, presentation and analysis, are important in economics. The typical student will have some familiarity with the principal sources of economic information and data relevant to industry, commerce, society and government, and have had practice in organising it and presenting it informatively. This skill is important at all stages in the decision-making process.
  • Numeracy: the use of quantitative skills to manipulate data, evaluate, estimate and model business problems, functions and phenomena.

Resources

Resource implications for students

No resource implications

Talis Reading list

http://readinglists.bangor.ac.uk/modules/asb-1114.html

Reading list

  • Curwin, J., Slater, R. and Eadson, D. (2015). Quantitative methods for business decisions, seventh edition. Cengage Learning.
  • Newbold, P., Carlson, W.L. and Thorne, B. (2013). Statistics for Business and Economics, 8th ed. Harlow: Pearson.

Courses including this module

Compulsory in courses:

  • N2MB: BA Business Man & Law (4 year with Incorp Foundation) year 1 (BA/BML1)
  • N1R1: BA Bus Stud with French year 1 (BA/BSFR)
  • N1R2: BA Business Studies with German year 1 (BA/BSGER)
  • N1R3: BA Business Studies with Italian year 1 (BA/BSIT)
  • N1R4: BA Business Studies with Spanish year 1 (BA/BSSP)
  • N107: BA Business year 1 (BA/BUS)
  • NM11: BA Business and Law year 1 (BA/BUSALAW)
  • N1T1: BA Business Studies and Chinese year 1 (BA/BUSCH)
  • NM1B: BA Business and Law (4 year with Incorporated Foundation) year 1 (BA/BUSLAW1)
  • NR1C: BA Business Studies/French year 1 (BA/BUSSF)
  • NR1F: BA Business Studies and German year 1 (BA/BUSSG)
  • NR1H: BA Business Studies and Italian year 1 (BA/BUSSI)
  • NR1K: BA Business Studies and Spanish year 1 (BA/BUSSS)
  • LL2B: BA Sociology & Economics (4 yr with Incorporated Foundation) year 1 (BA/ECS1)
  • LL1B: BA Social Policy & Economics (4yr with Incorp Foundation) year 1 (BA/SPEC1)
  • LL15: BA Social Policy and Economics with International Experience year 1 (BA/SPECIE)
  • NN44: BSc Accounting and Banking with International Experience year 1 (BSC/ABIE)
  • NN46: BSc Accounting and Banking (4 year with Incorp Found) year 1 (BSC/ACCB1)
  • NL4B: BSc Accounting and Economics (4 year with Incorp Foundation) year 1 (BSC/ACCEC1)
  • NL4F: BSc Accounting and Economics year 1 (BSC/ACCECF)
  • NL4P: BSc Accounting and Economics with Placement Year year 1 (BSC/ACCECP)
  • NN4J: BSc Accounting and Finance (4 year with Incorp Found) year 1 (BSC/ACCF1)
  • NN4H: BSc Accounting and Finance year 1 (BSC/ACCFIN)
  • NN4F: BSc Accounting and Finance year 1 (BSC/ACCFINF)
  • N402: BSc Accounting & Finance (with International Experience) year 1 (BSC/ACCFINIE)
  • NN4P: BSc Accounting and Finance with Placement Year year 1 (BSC/ACCFINP)
  • NL42: BSc Accounting and Economics with International Experience year 1 (BSC/AEIE)
  • 8V55: BSc Banking and Finance (with International Experience) year 1 (BSC/BFIE)
  • N391: BSc Banking and Finance year 1 (BSC/BFIN)
  • N39B: BSc Banking and Finance (4 year w Incorporated Foundation) year 1 (BSC/BFIN1)
  • N39F: Banking and Finance year 1 (BSC/BFINF)
  • N39P: BSc Banking and Finance with Placement Year year 1 (BSC/BFINP)
  • N312: BSc Banking with Financial Tech year 1 (BSC/BKFT)
  • N200: BSc Business Management year 1 (BSC/BM)
  • N20B: BSc Business Management (4 year with Incorp Foundation) year 1 (BSC/BM1)
  • N2NF: BSc Business Man with Account (4 yr with Incorp Foundation) year 1 (BSC/BMA1)
  • N3NF: BSc Business Management with Accounting year 1 (BSC/BMAF)
  • N2NP: BSc Business Management with Accounting with Placement Year year 1 (BSC/BMAP)
  • NN2B: BSc Business Man & Finance (4 year with Incorp Foundation) year 1 (BSC/BMF1)
  • N20F: BSc Business Management year 1 (BSC/BMFF)
  • NN2F: BSc Business Management and Finance year 1 (BSC/BMFINF)
  • NN2P: Business Management and Finance with Placement Year year 1 (BSC/BMFP)
  • N2NC: BSc Business Man & Marketing (4 yr with Incorp Foundation) year 1 (BSC/BMM1)
  • N5NF: BSc Business Management and Marketing year 1 (BSC/BMMF)
  • N5NP: BSc Business Management and Marketing with Placement Year year 1 (BSC/BMMP)
  • N20P: BSc Business Management with Placement Year year 1 (BSC/BMPP)
  • N101: BSc Business Studies year 1 (BSC/BS)
  • N10B: BSc Business Studies (4 year with Incorporated Foundation) year 1 (BSC/BS1)
  • NN1H: BSc Business Studies and Finance year 1 (BSC/BSFIN)
  • NN1J: BSc Business Studies and Finance (4 year with Incorp Found) year 1 (BSC/BSFIN1)
  • NNM1: BSc Business Studies & Marketing with Intl Experience year 1 (BSC/BSMIE)
  • NN1M: BSc Business Studies and Marketing year 1 (BSC/BSMKT)
  • NN1K: BSc Business Studies & Marketing (4 year with Incorp Found) year 1 (BSC/BSMKT1)
  • L112: BSc Financial Economics with International Experience year 1 (BSC/FEIE)
  • L11B: BSc Financial Economics (4 year w Incorporated Foundation) year 1 (BSC/FINEC1)
  • L11F: BSc Financial Economics year 1 (BSC/FINECF)
  • L11P: BSc Financial Economics with Placement Year year 1 (BSC/FINECP)
  • N501: BSc Marketing year 1 (BSC/MKT)
  • N50B: BSc Marketing (4 year with Incorporated Foundation) year 1 (BSC/MKT1)
  • N50F: BSc Marketing year 1 (BSC/MKTF)
  • N50P: BSc Marketing with Placement Year year 1 (BSC/MKTP)

Optional in courses:

  • N5R6: Marketing with French with International Experience year 1 (BA/MKTFRIE)

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