Overview

Given the nature of this module, the content is updated frequently and may vary from year to year. The module will cover current trends in marketing such as New technologies and their use in marketing; Automation; Artificial Intelligence; Circular Economy.

Learning Outcomes

• Analyse the challenges and opportunities of contemporary business practices for companies.

• Analyse the impact of contemporary marketing practices on consumers and the wider society.

• Apply marketing principles, analytical and critical skills to contemporary marketing issues and problems

• Demonstrate a thorough understanding of current issues and trends in marketing