Module BIC-1016:
Applied Psychology
Applied Psychology 2023-24
BIC-1016
2023-24
Bangor University International College (Department)
Module - Semester 1 & 2
10 credits
Module Organiser:
Alex Baxendale
Overview
You will be introduced to many different approaches in psychology that seek to use research in practical ways, from helping the individual to changing government-wide policies. You will become familiar with the typical pathways available in the UK to specialize within these fields, and also learn about several practical theories such as those used in the Clinical approach (such as Cognitive Behavioural Therapy). You will have the chance to discuss the implication of using research, alongside issues that may arise with being invasive. For instance, using neurological measures to influence peoples purchasing habits in Marketing psychology.
In this module you are made aware of the wide range of human activities, problems and issues are supported by psychology professionals, theories and research activities. Some examples are:
- Medicine and health care; clinical psychology
- Educational Psychology
- Counselling
- Industrial and organisational psychology; ergonomics
- Forensic and legal psychology
- Environmental Psychology
- Advertising and retail
Assessment Strategy
Threshold (40-49% / D- to D+): Student has made sufficient progress in the study of this module to achieve the lowest level of pass allowing for progression onto an undergraduate degree.
Satisfactory (50 – 59% / C- to C+): Student demonstrates reasonably comprehensive coverage of learning outcomes, indicating generally accurate understanding, based on lecture material and some core readings. Some gaps in knowledge and/or understanding evident.
Good (60-69% / B- to B+): Student has displayed a sound basic knowledge and understanding of much of the material studied in this module and achieved a high enough grade to indicate a clear ability to cope with the demands of an undergraduate level degree.
Excellent (70% + / A- to A*): Student has engaged consistently well with all aspects of the module and strong achievement in assessments indicates the ability to perform effectively at undergraduate degree level.
Learning Outcomes
- Demonstrate an understanding of the role of psychology professionals in different domains, such as education
- Demonstrate knowledge of how psychology theory and research may be applicable in a wide range of other contexts
- Describe how psychological research can be implemented to support practical applications
- Describe how psychology theory can be used to solve everyday problems
Assessment method
Case Study
Assessment type
Summative
Description
Report based on a case study which requires use of problem solving skills from a psychological standpoint. Report assessment criteria.
Weighting
60%
Assessment method
Class Test
Assessment type
Summative
Description
Final exam that will cover the length of the semester, a mixture of MCQs, short-answer, and essay questions may appear. Answer key is used for marking.
Weighting
40%