Run by School of Human and Behavioural Sciences

10.000 Credits or 5.000 ECTS Credits

Semester 1

Organiser: Dr Jamie Macdonald

Adventure Tourism is growing exponentially worldwide and can represent many kinds of activities and experiences but generally have a degree of challenge and perceived or actual risk. This module explores the science behind adventure to develop a critical understanding of this growing market.

Students will gain insights into the origins and innovations of the sector and the development of adventure in an urban environment. Scientific topics will cover the physical and psychological effects of adventurous activities and the economic opportunities within Adventure Tourism and the larger travel and health and wellbeing sectors.

Class time will consist of a combination of lectures, individual exercises, group discussions, group visits to local business and formative assignment practice.

excellent

Students must show an ability to critically reconstruct material and evidence of wide reading of current research literature and extensive use of primary sources. Students are able to accurately present, interpret and analyse data and form clear conclusions to answer the question.

threshold

Students must show a reasonable grasp of the topic and its most prominent literature. Suboptimal presentation of data and limited interpretation of findings. Limited critique of research literature. Sound conclusions.

good

Students must show a good grasp of the topic. Clear presentation of data. Good capacity to interpret the data. Concise writing style with no notable omissions, errors or irrelevancies; adequate referencing, and a wide use of primary resources.

1. Critically appraise the potential benefit and risks of adventurous activities.

2. Apply judgement to create a theoretical Tourism Experience in a specific urban or rural location that identifies a specific physical or psychological benefit

3. Evaluate the Adventure Tourism market on a global and at a local level.

Type	Name	Description	Weight
INDIVIDUAL PRESENTATION	Pitch your business case	Based on your understanding of the literature and the group discussions and readings, design and produce a new business opportunity within the Adventure Tourism sector in a specific region of the UK. This will be a "Dragons Den" business pitch. Present a summary of your business case. You will have 10 minutes to present and take questions on your proposed offer. You should outline your offer, a summary of the opportunity, justification of the offer, target market, the investment required and the potential return on this investment. You should present empirical evidence to support your rationale(s) with specific reference to the pertinent literature, audit and innovations within the sector. Your pitch should include the clear justification for the opportunity, the investment required and a predicted return on the investment calculation. You are not restricted to by any type, location or customer base of your proposal, but it must be deemed as ‘Adventurous’	90.00
WRITTEN PLAN	The North Wales Adventure tourism market	Task 1 Generate an audit of the Adventure Tourism market in North Wales which identifies the direct, indirect and trade bodies. Task 2 From your audit carry out a one-page summary SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) of the Adventure Tourism Market in North Wales.	10.00

		Hours
Private study	An expansive reading list is supplied for private learning. Students will also be encouraged to engage in their own independent learning during their private study. Private study time will be used to design and produce a new business opportunity within the Adventure Tourism sector.	72
Lecture	The module will consist of 20 hours of lecture time with a mix of two and four hour sessions designed to address the science behind adventure tourism and to develop a critical understanding of this growing market. The module content will be structured in a way that makes the overlap between key weekly themes evident in order to provide a larger and more broadly packaged insight into the market. To achieve this, each session will adopt a blend of lecture-driven theory alongside practical and group-based tasks that allow students to derive critically driven context from the theoretical knowledge that they receive.	20
Fieldwork	Additional insights from local adventure tourism business leaders will form part of some of the lectures but may also require additional site visits and time outside the lectures to help gain first-hand experience of the local market.	8

• Literacy - Proficiency in reading and writing through a variety of media
• Numeracy - Proficiency in using numbers at appropriate levels of accuracy
• Computer Literacy - Proficiency in using a varied range of computer software
• Self-Management - Able to work unsupervised in an efficient, punctual and structured manner. To examine the outcomes of tasks and events, and judge levels of quality and importance
• Exploring - Able to investigate, research and consider alternatives
• Information retrieval - Able to access different and multiple sources of information
• Inter-personal - Able to question, actively listen, examine given answers and interact sensitevely with others
• Critical analysis & Problem Solving - Able to deconstruct and analyse problems or complex situations. To find solutions to problems through analyses and exploration of all possibilities using appropriate methods, rescources and creativity.
• Safety-Consciousness - Having an awareness of your immediate environment, and confidence in adhering to health and safety regulations
• Presentation - Able to clearly present information and explanations to an audience. Through the written or oral mode of communication accurately and concisely.
• Teamwork - Able to constructively cooperate with others on a common task, and/or be part of a day-to-day working team
• Management - Able to utilise, coordinate and control resources (human, physical and/or financial)
• Argument - Able to put forward, debate and justify an opinion or a course of action, with an individual or in a wider group setting

• research and assess paradigms, theories, principles, concepts and factual information, and apply such skills in explaining and solving problems
• critically assess and evaluate data and evidence in the context of research methodologies and data sources
• describe, synthesise, interpret, analyse and evaluate information and data relevant to a professional or vocational context
• plan, design, execute and communicate a sustained piece of independent intellectual work, which provides evidence of critical engagement with, and interpretation of, appropriate data
• apply knowledge to the solution of familiar and unfamiliar problems
• develop a sustained reasoned argument, perhaps challenging previously held assumptions
• demonstrate effective written and/or oral communication and presentation skills
• work effectively independently and with others
• take and demonstrate responsibility for their own learning and continuing personal and professional development
• project manage and execute practical activities using appropriate techniques and procedures whilst demonstrating high levels of relevant skills
• undertake fieldwork with continuous regard for safety and risk assessment.
• demonstrate evidence of competence in the scientific methods of enquiry, and interpretation and analysis of relevant data and statistical outputs.
• accurately interpret case study data
• develop justifiable and/or evidence-based interventions

Resource implications for students

Students will not be required to pay anything additional for this module.

Talis Reading list

http://readinglists.bangor.ac.uk/modules/jxh-3084.html

Reading list

Adventure Tourism and Outdoor Activities Management by Ian Jenkins • Publisher: CABI (4 Feb. 2019) • Language: English • ISBN-10: 1786390868 • ISBN-13: 978-1786390868

Adventure Tourism, Ralf Buckley • Publisher: CABI Publishing (24 Oct. 2006) • Language: English • ISBN-10: 9781845931223 • ISBN-13: 978-1845931223 • ASIN: 184593122X

Adventure and Society, Simon Beams • Publisher: Palgrave Macmillan; 1st ed. 2019 edition (14 Jan. 2019) • Language: English • ISBN-10: 331996061X • ISBN-13: 978-3319960616

Adventure Tourism: Meaning, Experience and Learning (Contemporary Geographies of Leisure, Tourism and Mobility) Hardcover – 6 Feb 2013 by Steve Taylor (Editor), Peter Varley (Editor), Tony Johnston (Editor) • Publisher: Routledge; 1 edition (6 Feb. 2013) • Language: English • ISBN-10: 0415524830 • ISBN-13: 978-0415524834

Welcome to Wales: priorities for the visitor economy 2020 to 2025

https://gov.wales/sites/default/files/publications/2020-01/welcome-to-wales-priorities-for-the-visitor-economy-2020-to-2025.pdf

Zipworld’s Impact on the North Wales Economy

https://northwalestourism.com/wp-content/uploads/2019/01/Assessing-Zip-World’s-Impact-on-the-North-Wales-Economy-Review-2018.pdf

Optional in courses:

• C611: BSc Adventure Sport Science year 3 (BSC/ASS)
• C61N: BSc Adventure Sport Sci with Business Man (Subj to Validn) year 3 (BSC/ASSBM)
• C61P: BSc Adventure Sport Science with Placement Year year 4 (BSC/ASSP)
• C602: BSC Sport Science (ODA) year 3 (BSC/SSOA)
• C612: MSci Adventure Sport Science year 3 (MSCI/ASS)
• C609: MSci Sport Science (Outdoor Activities) year 3 (MSCI/SSOA)