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Module ADB-1605:
Egwyddorion Marchnata

Egwyddorion Marchnata 2024-25
ADB-1605
2024-25
Bangor Business School
Module - Semester 1
20 credits
Module Organiser: Steffan Thomas
Overview

Mae’r modiwl hwn yn ymdrin ag ystod eang o bynciau sy’n cynnwys cyflwyno’r 7 piler marchnata (7 P: cynnyrch, pris, hyrwyddo, lle, pecynnu, lleoli a phobl) ac yn galluogi myfyrwyr i ddeall pam fod pob piler yn bwysig a sut maent yn cefnogi’r proses marchnata. Mae’r modiwl hwn yn ymdrin â swyddogaethau a phrosesau marchnata allweddol, gan gynnwys segmentu, targedu, a lleoli (STP), yn ogystal â chysyniadau damcaniaethol pwysig megis dadansoddiad SWOT, dadansoddiad PESTEL, Modelau Gwneud Penderfyniadau Defnyddwyr, Porters Five Forces, a’r cynnig gwerth a gynigir gan y cwmni. Mae’r modiwl hwn yn cyflwyno myfyrwyr i swyddogaeth farchnata o fewn sefydliadau a gwreiddiau marchnata fel pwnc. Ymdrinnir hefyd â phwysigrwydd ffactorau ehangach megis yr amgylchedd, diwylliant a moeseg.

Mae’r modiwl hwn yn ymdrin ag ystod eang o bynciau sy’n cynnwys cyflwyno’r 7 piler marchnata (7 P: cynnyrch, pris, hyrwyddo, lle, pecynnu, lleoli a phobl) ac yn galluogi myfyrwyr i ddeall pam fod pob piler yn bwysig a sut maent yn cefnogi’r marchnata. proses. Mae’r modiwl hwn yn ymdrin â swyddogaethau a phrosesau marchnata allweddol, gan gynnwys segmentu, targedu, a lleoli (STP), yn ogystal â chysyniadau damcaniaethol pwysig megis dadansoddiad SWOT, dadansoddiad PESTEL, Modelau Gwneud Penderfyniadau Defnyddwyr, Porters Five Forces, a’r cynnig gwerth a gynigir gan y cwmni. Mae’r modiwl hwn yn cyflwyno myfyrwyr i rolau’r swyddogaeth farchnata o fewn sefydliadau a gwreiddiau marchnata fel pwnc. Ymdrinnir hefyd â phwysigrwydd ffactorau ehangach megis yr amgylchedd, diwylliant a moeseg.

Assessment Strategy

-trothwy -D- i D+ (40-49%): Dim bylchau neu wallau mawr wrth ddefnyddio gwybodaeth/sgiliau. Rhywfaint o afael ar elfennau damcaniaethol/cysyniadol/ymarferol. Integreiddio theori/ymarfer/gwybodaeth yn bresennol yn ysbeidiol er mwyn cyflawni amcanion y gwaith a aseswyd. -da -B- i B+ (60-69%): Y rhan fwyaf o'r wybodaeth berthnasol wedi'i defnyddio'n gywir. Dealltwriaeth dda o elfennau damcaniaethol/cysyniadol/ymarferol. Integreiddiad da o theori/ymarfer/gwybodaeth wrth fynd ar drywydd amcanion y gwaith a aseswyd. Tystiolaeth o ddefnyddio sgiliau creadigol a myfyriol. -rhagorol -A- i A (70% +):* Perfformiad rhagorol. Defnyddio'r wybodaeth berthnasol yn gywir. Gafael ardderchog ar elfennau damcaniaethol/cysyniadol/ymarfer. Integreiddiad da o theori/ymarfer/gwybodaeth wrth fynd ar drywydd amcanion y gwaith a aseswyd. Tystiolaeth gref o ddefnyddio sgiliau creadigol a myfyriol. -lefel arall-C- i C+ (50-59%): Mae llawer o'r wybodaeth a'r sgiliau perthnasol yn cael eu defnyddio'n gywir ar y cyfan. Gafael digonol ar elfennau damcaniaethol/cysyniadol/ymarferol. Integreiddio teg theori/ymarfer/gwybodaeth wrth fynd ar drywydd amcanion y gwaith a aseswyd. Peth tystiolaeth o ddefnyddio sgiliau creadigol a myfyriol.

Learning Outcomes

  • Arddangos sgiliau sy'n cysylltu theori marchnata ag astudiaethau achos bywyd go iawn trwy greu portffolio unigol.

  • Archwilio newidiadau yn swyddogaethau farchnata oherwydd esblygiad technoleg, newidiadau yn anghenion a dymuniadau defnyddwyr, a datblygiad deddfau diogelu defnyddwyr a safonau moesegol.

  • Cymharu a chyferbynnu ar draws cryfderau a gwendidau damcaniaethau, cysyniadau a fframweithiau marchnata.

  • Datblygu sgiliau rhyngbersonol fel rheoli amser, darllen pellach a chymhelliant trwy hunan-astudio.

  • Deall damcaniaethau marchnata allweddol a'u perthnasedd i enghreifftiau marchnata bywyd go iawn.

  • Deall gwreiddiau ac esblygiad mewn meddwl am farchnata.

Assessment method

Exam (Centrally Scheduled)

Assessment type

Summative

Description

Arholiad 2-awr heb ei weld (traethawd) 2/5 cwestiwn.

Weighting

50%

Assessment method

Logbook Or Portfolio

Assessment type

Summative

Description

Drwy ddewis 5 o'r testunau dan sylw, dylai'r myfyrwyr edrych i gysylltu theori ac enghreifftiau bywyd go iawn gyda'i gilydd yn trafod yr hyn sydd ganddynt dysgu a sut i gymhwyso'r hyn a ddysgwyd i achosion marchnata ymarferol. Mae myfyrwyr yn ysgrifennu 400 gair ar bob pwnc.

Weighting

50%

Due date

13/12/2024

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