Research Methods for Business Decision Making 2023-24
Bangor Business School
Module - Semester 1
The overall aim of this module is to equip students with research tools which can be used in their study of other modules and in their mini projects. The course also serves as a foundation for further study of more advanced research methods for those students who wish to pursue higher degrees. We start with an introduction to research methodology and sessions on information technology. The main part of the course comprises an introduction to techniques of describing and summarising data; elements of data modelling; principles of probabilistic inference; regression analysis; time series analysis and survey methodology.
Threshold C- to C+ (50-59%): Satisfactory performance. No major omissions or inaccuracies in the deployment of information/skills. Some grasp of theoretical/conceptual/practical elements. Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives. Knowledge of key areas/principles only. Weaknesses in understanding of some areas. Limited evidence of background study. Answer inadequately focused on task and with some irrelevant material and poor structure. Arguments presented but lack coherence. Minor factual/computational errors. Lacking original interpretation.
Good B- to B+ (60-69%): Good performance. Most of the relevant information accurately deployed. Good grasp of theoretical/conceptual/practical elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Evidence of the use of creative and reflective skills. Understands most but not all concepts/issues. Evidence of background study. Focused answer with good structure. Arguments presented coherently. Mostly free of factual errors. Some limited original interpretation. Well known links between topics are described. Problems addressed by existing methods/approaches. Good presentation with accurate communication
Excellent standard: 70+ An outstanding performance, exceptionally able. The relevant information is accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills.
- Appropriately apply and employ qualitative techniques in the assessment of financial and banking decisions
- Critically analyse data from primary and secondary sources
- Critically analyse the importance of research methods in a contemporary context
An application and analysis of contemporary research methods techniques.
Exam (Centrally Scheduled)