Modules for course N501 | BSC/MKT
BSc Marketing
This is a provisional list of modules to be offered on this course in the 2021–22 academic year.
The list may not be complete, and the final course content may be different.
You can also view the modules offered in the year 2020–21.
Find out more about studying and applying for this degree.
Year 1 Modules
Compulsory Modules
Semester 1
- ASB-1105: Principles of Business Mgmt (20) or
ADB-1105: Egwyddorion Rheoli Busnes (20) - ASB-1114: Business Analytics (20) or
ADB-1114: Dulliau Dadansoddi Busnes (20) - ASB-1207: Tutorials in Marketing (20)
- ASB-1600: Marketing (20) or
ACB-1600: Marchnata (20)
Semester 2
- ASB-1105: Principles of Business Mgmt or
ADB-1105: Egwyddorion Rheoli Busnes - ASB-1114: Business Analytics or
ADB-1114: Dulliau Dadansoddi Busnes - ASB-1207: Tutorials in Marketing
- ASB-1600: Marketing or
ACB-1600: Marchnata
Optional Modules
40 credits from:
- QXS-1002: Vocabulary (10) (Semester 2)
- QXS-1003: Speaking and listening (10) (Semester 1)
- QXS-1004: Grammar and Writing 1 (10) (Semester 1)
- QXS-1005: Grammar and Writing 2 (10) (Semester 2)
- ASB-1110: Mgmt & Financial Accounting (20) (Semester 1 + 2) or
ADB-1110: Cyfrifeg Rheolaeth ac Ariannol (20) (Semester 1 + 2) - ASB-1300: CORE Economics (20) (Semester 1 + 2) or
ACB-1300: Economeg CORE (20) (Semester 1 + 2) - Uchod mae rhestr o fodiwlau sy'n nodweddiadol o'r rhai sy'n cael eu cymryd gan fyfyrwyr yr Ysgol Busnes. Os ydych chi eisiau cymryd modiwlau eraill, cysylltwch gyda'ch Ysgol Academaidd. Above is a list of suggested modules typically taken by Business School students. Please contact your Academic School if you wish to take alternative modules. QXS modules are for international students only.
Year 2 Modules
Compulsory Modules
Semester 1
- ASB-2111: Statistical Methods (20) or
ADB-2111: Dulliau Ystadegol (20) - ASB-2517: Marketing Communication (20) or
ADB-2517: Cyfathrebu Marchnata (20)
Semester 2
- ASB-2109: Marketing Research (10)
- ASB-2111: Statistical Methods or
ADB-2111: Dulliau Ystadegol - ASB-2112: Business Information Systems (10) or
ADB-2112: Systemau Gwybodaeth Busnes (10) - ASB-2116: Consumer Behaviour (20)
- ASB-2117: The Marketing of Services (10)
Optional Modules
30 credits from:
- QXS-2001: Integrated English Skills 1 (10) (Semester 1)
- QXS-2002: Integrated English Skills 2 (10) (Semester 2)
- QXS-2003: Business English 1 (10) (Semester 1)
- QXS-2004: Business English 2 (10) (Semester 2)
- ASB-2400: Law for Business (20) (Semester 1 + 2)
- ASB-2406: Work Placement (10) (Semester 1 + 2) or
ACB-2406: Lleoliad Gwaith (10) (Semester 1 + 2) - ASB-2414: Management: Planning & Control (20) (Semester 1 + 2)
- ASB-2416: Operations Strategy (10) (Semester 1)
- ASB-2511: Evolution of Mgmt Thought (10) (Semester 2)
- ASB-2521: Leadership and HRM (20) (Semester 1 + 2)
- Students may choose from the above list of modules subject to pre-requisites.Student not eligible to take ASB-2320 and ASB-2411. QXS modules are for international students only.
Year 3 Modules
Compulsory Modules
Semester 1
Semester 2
- ASB-3119: Customer Insight Project (20)
- ASB-3439: International Marketing (10)
- ASB-3532: Trends in Marketing (10)
Optional Modules
50 credits from:
- ASB-3009: Strategic Management (20) (Semester 2)
- ASB-3104: Entrepreneurship Cap & Firm (10) (Semester 1) or
ADB-3104: Entrepreneuriaeth Cyf & Cwmni (10) (Semester 1) - ASB-3106: Enterprise by Design (20) (Semester 1 + 2)
- ASB-3122: Intl Business Competency (20) (Semester 1)
- ASB-3400: Law for Business (20) (Semester 1 + 2)
- ASB-3413: BusManagement Project (30) (Semester 1 + 2) or
ACB-3413: Prosiect Rheoli Busnes (30) (Semester 1 + 2) - ASB-3509: Corp. Social Responsibility (10) (Semester 2)
- Students may choose from the above list of modules subject to pre-requisites.