Modules for course N501 | BSC/MKT
BSc Marketing
This is a provisional list of modules to be offered on this course in the 2022–23 academic year.
The list may not be complete, and the final course content may be different.
You can also view the modules offered in the year 2021–22.
Find out more about studying and applying for this degree.
Year 1 Modules
Compulsory Modules
The student must take 80 credits
from the modules in Compulsory Modules.
ASB-1603
Marketing in Practice
(20)
(Semester 2)
ASB-1604
Digital Marketing Essentials
(20)
(Semester 2)
Foundations of Marketing The student must take 20 credits from the modules in Foundations of Marketing .
ADB-1605
Egwyddorion Marchnata
Cymraeg
(20)
(Semester 1)
ASB-1605
Foundations of Marketing
(20)
(Semester 1)
Professional Marketing skills The student must take 20 credits from the modules in Professional Marketing skills.
ADB-1661
Sgiliau Marchnata Proffesiynol
(20)
(Semester 1)
ASB-1601
Professional Marketing Skills
(20)
(Semester 1)
optional Students can also choose optional
modules from other Business School level 4 modules or from
elsewhere in the University, subject to timetabling
constraints.
Year 2 Modules
Compulsory Modules
Semester 1
Semester 2
- ASB-2109: Marketing Research (10)
- ASB-2111: Statistical Methods
- ASB-2112: Business Information Systems (10)
- ASB-2116: Consumer Behaviour (20)
- ASB-2117: The Marketing of Services (10)
Optional Modules
30 credits from:
- QXS-2001: Integrated English Skills 1 (10) (Semester 1)
- QXS-2002: Integrated English Skills 2 (10) (Semester 2)
- QXS-2003: Business English 1 (10) (Semester 1)
- QXS-2004: Business English 2 (10) (Semester 2)
- ASB-2400: Law for Business (20) (Semester 1 + 2)
- ASB-2406: Work Placement (10) (Semester 1 + 2)
- ASB-2414: Management: Planning & Control (20) (Semester 1 + 2)
- ASB-2416: Operations Strategy (10) (Semester 1)
- ASB-2511: Evolution of Mgmt Thought (10) (Semester 2)
- ASB-2521: Leadership and HRM (20) (Semester 1 + 2)
- Students may choose from the above list of modules subject to pre-requisites.Student not eligible to take ASB-2320 and ASB-2411. QXS modules are for international students only.
Year 3 Modules
Compulsory Modules
Semester 1
Semester 2
- ASB-3119: Customer Insight Project (20)
- ASB-3439: International Marketing (10)
- ASB-3532: Trends in Marketing (10)
Optional Modules
50 credits from:
- ASB-3009: Strategic Management (20) (Semester 2)
- ASB-3104: Entrepreneurship Cap & Firm (10) (Semester 1)
- ASB-3106: Enterprise by Design (20) (Semester 1 + 2)
- ASB-3122: Intl Business Competency (20) (Semester 1)
- ASB-3400: Law for Business (20) (Semester 1 + 2)
- ASB-3413: BusManagement Project (30) (Semester 1 + 2)
- ASB-3430: Consultancy Project (20) (Semester 2)
- ASB-3509: Corp. Social Responsibility (10) (Semester 2)
- Students may choose from the above list of modules subject to pre-requisites.