Modules for course N501 | BSC/MKT
BSc Marketing
Year 1 Modules
Compulsory Modules
80 to credits from:
- ASB-1603: Marketing in Practice (20) (Semester 2)
- ASB-1604: Digital Marketing Essentials (20) (Semester 2)
20 to credits from:
- ADB-1605: Egwyddorion Marchnata (20) (Semester 1)
- ASB-1605: Foundations of Marketing (20) (Semester 1)
20 to credits from:
- ASB-1601: Professional Marketing Skills (20) (Semester 1)
Optional Modules
40 to 0 credits from:
- ASB-1006: Management and enterprise (20) (Semester 1)
- ASB-1007: CMI in Ethics, Sust, HRM, Tour (20) (Semester 2)
- ASB-1602: Technology in Marketing (20) (Semester 2)
Year 2 Modules
Compulsory Modules
Semester 1
- ASB-2111: Statistical Methods (20) or
ADB-2111: Dulliau Ystadegol (20) - ASB-2517: Marketing Communication (20) or
ADB-2517: Cyfathrebu Marchnata (20)
Semester 2
- ASB-2109: Marketing Research (10)
- ASB-2111: Statistical Methods or
ADB-2111: Dulliau Ystadegol - ASB-2112: Business Information Systems (10)
- ASB-2116: Consumer Behaviour (20)
- ASB-2117: The Marketing of Services (10)
Optional Modules
30 credits from:
- QXS-2001: Integrated English Skills 1 (10) (Semester 1)
- QXS-2002: Integrated English Skills 2 (10) (Semester 2)
- QXS-2003: Business English 1 (10) (Semester 1)
- QXS-2004: Business English 2 (10) (Semester 2)
- ASB-2400: Law for Business (20) (Semester 1 + 2)
- ASB-2406: Work Placement (10) (Semester 1 + 2) or
ACB-2406: Lleoliad Gwaith (10) (Semester 1 + 2) - ASB-2414: Management: Planning & Control (20) (Semester 1 + 2)
- ASB-2416: Operations Strategy (10) (Semester 1)
- ASB-2511: Evolution of Mgmt Thought (10) (Semester 2)
- ASB-2521: Leadership and HRM (20) (Semester 1 + 2)
- Students may choose from the above list of modules subject to pre-requisites.Student not eligible to take ASB-2320 and ASB-2411. QXS modules are for international students only.
Year 3 Modules
Compulsory Modules
Semester 1
Semester 2
- ASB-3119: Customer Insight Project (20)
- ASB-3439: International Marketing (10)
- ASB-3532: Trends in Marketing (10)
Optional Modules
50 credits from:
- ASB-3009: Strategic Management (20) (Semester 2)
- ASB-3104: Entrepreneurship Cap & Firm (10) (Semester 1)
- ASB-3106: Enterprise by Design (20) (Semester 1 + 2)
- ASB-3122: Intl Business Competency (20) (Semester 1)
- ASB-3400: Law for Business (20) (Semester 1 + 2)
- ASB-3413: BusManagement Project (30) (Semester 1 + 2)
- ASB-3430: Consultancy Project (20) (Semester 2)
- ASB-3509: Corp. Social Responsibility (10) (Semester 2)
- Students may choose from the above list of modules subject to pre-requisites.