Modules for course N501 | BSC/MKT
BSc Marketing
These are the modules currently offered on this course in the 2020–21 academic year.
You can also view the modules offered in the years: 2019–20; 2021–22.
Find out more about studying and applying for this degree.
Year 1 Modules
Compulsory Modules
Semester 1
- ASB-1105: Principles of Business Mgmt (20) or
ADB-1105: Egwyddorion Rheoli Busnes (20) - ASB-1114: Business Analytics (20) or
ADB-1114: Dulliau Dadansoddi Busnes (20) - ASB-1207: Tutorials in Marketing (20)
- ASB-1600: Marketing (20) or
ACB-1600: Marchnata (20)
Semester 2
- ASB-1105: Principles of Business Mgmt or
ADB-1105: Egwyddorion Rheoli Busnes - ASB-1114: Business Analytics or
ADB-1114: Dulliau Dadansoddi Busnes - ASB-1207: Tutorials in Marketing
- ASB-1600: Marketing or
ACB-1600: Marchnata
Optional Modules
40 credits from:
- QXS-1002: Vocabulary (10) (Semester 2)
- QXS-1003: Speaking and listening (10) (Semester 1)
- QXS-1004: Grammar and Writing 1 (10) (Semester 1)
- QXS-1005: Grammar and Writing 2 (10) (Semester 2)
- ASB-1110: Mgmt & Financial Accounting (20) (Semester 1 + 2) or
ADB-1110: Cyfrifeg Rheolaeth ac Ariannol (20) (Semester 1 + 2) - ASB-1300: CORE Economics (20) (Semester 1 + 2) or
ACB-1300: Economeg CORE (20) (Semester 1 + 2) - Uchod mae rhestr o fodiwlau sy'n nodweddiadol o'r rhai sy'n cael eu cymryd gan fyfyrwyr yr Ysgol Busnes. Os ydych chi eisiau cymryd modiwlau eraill, cysylltwch gyda'ch Ysgol Academaidd. Above is a list of suggested modules typically taken by Business School students. Please contact your Academic School if you wish to take alternative modules. QXS modules are for international students only.
Year 2 Modules
Compulsory Modules
Semester 1
- ASB-2111: Statistical Methods (20) or
ADB-2111: Dulliau Ystadegol (20) - ASB-2517: Marketing Communication (20) or
ADB-2517: Cyfathrebu Marchnata (20)
Semester 2
- ASB-2109: Marketing Research (10)
- ASB-2111: Statistical Methods or
ADB-2111: Dulliau Ystadegol - ASB-2112: Business Information Systems (10) or
ADB-2112: Systemau Gwybodaeth Busnes (10) - ASB-2116: Consumer Behaviour (20)
- ASB-2117: The Marketing of Services (10)
Optional Modules
30 credits from:
- QXS-2001: Integrated English Skills 1 (10) (Semester 1)
- QXS-2002: Integrated English Skills 2 (10) (Semester 2)
- QXS-2003: Business English 1 (10) (Semester 1)
- QXS-2004: Business English 2 (10) (Semester 2)
- ASB-2400: Law for Business (20) (Semester 1 + 2)
- ASB-2406: Work Placement (10) (Semester 1 + 2) or
ACB-2406: Lleoliad Gwaith (10) (Semester 1 + 2) - ASB-2414: Management: Planning & Control (20) (Semester 1 + 2)
- ASB-2416: Operations Strategy (10) (Semester 1)
- ASB-2511: Evolution of Mgmt Thought (10) (Semester 2)
- ASB-2521: Leadership and HRM (20) (Semester 1 + 2)
- Students may choose from the above list of modules subject to pre-requisites.Student not eligible to take ASB-2320 and ASB-2411. QXS modules are for international students only.
Year 3 Modules
Compulsory Modules
Semester 1
Semester 2
- ASB-3119: Customer Insight Project (20)
- ASB-3439: International Marketing (10)
- ASB-3532: Trends in Marketing (10)
Optional Modules
50 credits from:
- ASB-3009: Strategic Management (20) (Semester 2)
- ASB-3104: Entrepreneurship Cap & Firm (10) (Semester 1) or
ADB-3104: Entrepreneuriaeth Cyf & Cwmni (10) (Semester 1) - ASB-3106: Enterprise by Design (20) (Semester 1 + 2)
- ASB-3122: Intl Business Competency (20) (Semester 1)
- ASB-3400: Law for Business (20) (Semester 1 + 2)
- ASB-3413: BusManagement Dissertation (30) (Semester 1 + 2) or
ACB-3413: Prosiect Rheoli Busnes (30) (Semester 1 + 2) - ASB-3509: Corp. Social Responsibility (10) (Semester 2)
- Students may choose from the above list of modules subject to pre-requisites.