Modules for course N501 | BSC/MKT
BSc Marketing
Year 1 Modules
Compulsory Modules
80 to credits from:
- ASB-1603: Marketing in Practice (20) (Semester 2)
- ASB-1604: Digital Marketing Essentials (20) (Semester 2)
20 to credits from:
- ADB-1605: Egwyddorion Marchnata (20) (Semester 1)
- ASB-1605: Foundations of Marketing (20) (Semester 1)
20 to credits from:
- ASB-1601: Professional Marketing Skills (20) (Semester 1)
- ADB-1661: Sgiliau Marchnata Proffesiynol (20) (Semester 1)
Optional Modules
40 to 0 credits from:
- ASB-1006: Management and enterprise (20) (Semester 1)
- ASB-1007: CMI in Ethics, Sust, HRM, Tour (20) (Semester 2)
- ASB-1602: Technology in Marketing (20) (Semester 2)
Year 2 Modules
Compulsory Modules
80 to credits from:
- ASB-2116: Consumer Behaviour (20) (Semester 2)
- ASB-2602: Services and Experiential MKT (20) (Semester 1)
- ASB-2603: Marketing Research and CRM (20) (Semester 2)
20 to credits from:
- ADB-2520: Cyfathrebu Marchnata a Chyfryn (20) (Semester 1)
- ASB-2520: Marketing & Soc Media Communic (20) (Semester 1)
Optional Modules
40 to 0 credits from:
- ASB-2018: Op strat across the enterprise (20) (Semester 1)
- ASB-2019: Business Information Systems (20) (Semester 1)
- ASB-2020: Mgmnt Planning & Co-ordination (20) (Semester 1)
- ASB-2023: Princ of Lead & Emp Engagement (20) (Semester 1)
- ASB-2405: Law for Business (20) (Semester 2)
- ASB-2518: Strategic Management Accountin (20) (Semester 2)
0 to 20 credits from:
- ASB-2601: Professional Marketing Skills (20) (Semester 1)
Year 3 Modules
Compulsory Modules
Semester 1
Semester 2
- ASB-3119: Customer Insight Project (20)
- ASB-3439: International Marketing (10)
- ASB-3532: Trends in Marketing (10)
Optional Modules
50 credits from:
- ASB-3009: Strategic Management (20) (Semester 2)
- ASB-3104: Entrepreneurship Cap & Firm (10) (Semester 1) or
ADB-3104: Entrepreneuriaeth Cyf & Cwmni (10) (Semester 1) - ASB-3122: Intl Business Competency (20) (Semester 1)
- ASB-3400: Law for Business (20) (Semester 1 + 2)
- ASB-3413: BusManagement Project (30) (Semester 1 + 2)
- ASB-3430: Consultancy Project (20) (Semester 2)
- Students may choose from the above list of modules subject to pre-requisites.