Compulsory Modules

credits from:

• Academic Year 1
• BIC-0005: IT & Comm Skills (10) (Semester 1 + 2)
• BIC-0007: Computing 2 (10) (Semester 1 + 2)
• BIC-0010: UK Gov & Society (10) (Semester 1 + 2)
• BIC-0011: Data Analysis (10) (Semester 1 + 2)
• BIC-0012: Business Functions (10) (Semester 1 + 2)
• BIC-0013: Business Law (10) (Semester 1 + 2)
• BIC-0014: Management Studies (10) (Semester 1 + 2)
• BIC-0015: Financial Accounting (10) (Semester 1 + 2)
• BIC-0018: Microeconomics (10) (Semester 1 + 2)
• BIC-0019: Macroeconomics (10) (Semester 1 + 2)
• BIC-0036: Academic Skills (20) (Semester 1 + 2)

Compulsory Modules

80 to credits from:

• ASB-1603: Marketing in Practice (20) (Semester 2)
• ASB-1604: Digital Marketing Essentials (20) (Semester 2)

20 to credits from:

• ADB-1605: Egwyddorion Marchnata (20) (Semester 1)
• ASB-1605: Foundations of Marketing (20) (Semester 1)

20 to credits from:

• ASB-1601: Professional Marketing Skills (20) (Semester 1)
• ADB-1661: Sgiliau Marchnata Proffesiynol (20) (Semester 1)

Optional Modules

0 credits from:

• ASB-1006: Management and enterprise (20) (Semester 1)
• ASB-1007: CMI in Ethics, Sust, HRM, Tour (20) (Semester 2)
• ASB-1602: Technology in Marketing (20) (Semester 2)

Compulsory Modules

Semester 2

• ASB-2116: Consumer Behaviour (20)

80 to credits from:

• ASB-1603: Marketing in Practice (20) (Semester 2)
• ASB-1604: Digital Marketing Essentials (20) (Semester 2)

20 to credits from:

• ADB-1605: Egwyddorion Marchnata (20) (Semester 1)
• ASB-1605: Foundations of Marketing (20) (Semester 1)

20 to credits from:

• ASB-1601: Professional Marketing Skills (20) (Semester 1)
• ADB-1661: Sgiliau Marchnata Proffesiynol (20) (Semester 1)

Optional Modules

30 credits from:

• QXS-2001: Integrated English Skills 1 (10) (Semester 1)
• QXS-2002: Integrated English Skills 2 (10) (Semester 2)
• QXS-2003: Business English 1 (10) (Semester 1)
• QXS-2004: Business English 2 (10) (Semester 2)
• Students may choose from the above list of modules subject to pre-requisites.Student not eligible to take ASB-2320 and ASB-2411. QXS modules are for international students only.

0 credits from:

• ASB-1006: Management and enterprise (20) (Semester 1)
• ASB-1007: CMI in Ethics, Sust, HRM, Tour (20) (Semester 2)
• ASB-1602: Technology in Marketing (20) (Semester 2)

Compulsory Modules

Semester 1

• ASB-3103: Marketing Strategy & Man. (10)
• ASB-3114: e-Marketing (10)
• ASB-3530: Brand Management (10)

Semester 2

• ASB-3119: Customer Insight Project (20)
• ASB-3439: International Marketing (10)
• ASB-3532: Trends in Marketing (10)

Optional Modules

50 credits from:

• ASB-3009: Strategic Management (20) (Semester 2)
• ASB-3104: Entrepreneurship Cap & Firm (10) (Semester 1) or
  ADB-3104: Entrepreneuriaeth Cyf & Cwmni (10) (Semester 1)
• ASB-3122: Intl Business Competency (20) (Semester 1)
• ASB-3400: Law for Business (20) (Semester 1 + 2)
• ASB-3413: BusManagement Project (30) (Semester 1 + 2)
• ASB-3430: Consultancy Project (20) (Semester 2)
• Students may choose from the above list of modules subject to pre-requisites.