Modules for course NR52 | BA/MKTGER4
BA Marketing and German (4 year)
These are the modules currently offered on this course in the 2022–23 academic year.
You can also view the modules offered in the year .
Find out more about studying and applying for this degree.
Year 2 Modules
Compulsory Modules
Semester 1
- LZG-2040: Gegenwartssprache I (40) Core
- ASB-2111: Statistical Methods (20) or
ADB-2111: Dulliau Ystadegol (20)
Semester 2
- LZG-2040: Gegenwartssprache I
- ASB-2111: Statistical Methods or
ADB-2111: Dulliau Ystadegol - ASB-2116: Consumer Behaviour (20)
Optional Modules
20 credits from:
- ASB-2109: Marketing Research (10) (Semester 2)
- ASB-2112: Business Information Systems (10) (Semester 2)
- ASB-2117: The Marketing of Services (10) (Semester 2)
- ASB-2511: Evolution of Mgmt Thought (10) (Semester 2)
- ASB-2517: Marketing Communication (20) (Semester 1) or
ADB-2517: Cyfathrebu Marchnata (20) (Semester 1) - Students may choose from the above list of modules, subject to pre-requisites.
20 credits from:
- LXG-2008: The German Film (20) (Semester 2)
- LXG-2009: Dutch I (20) (Semester 1)
- LXG-2013: The Divided Germany (20) (Semester 1 + 2)
- LXE-2025: Reading Fantastic Literatures (20) (Semester 1)
Year 4 Modules
Compulsory Modules
Semester 1
- LZG-3030: Gegenwartssprache II (30) Core
- ASB-3103: Marketing Strategy & Man. (10)
- ASB-3114: e-Marketing (10)
Semester 2
Optional Modules
40 credits from:
- ASB-3106: Enterprise by Design (20) (Semester 1 + 2)
- ASB-3114: e-Marketing (10) (Semester 1)
- ASB-3119: Customer Insight Project (20) (Semester 2)
- ASB-3430: Consultancy Project (20) (Semester 2)
- ASB-3439: International Marketing (10) (Semester 2)
- ASB-3509: Corp. Social Responsibility (10) (Semester 2)
- ASB-3530: Brand Management (10) (Semester 1)
- ASB-3532: Trends in Marketing (10) (Semester 2)
30 credits from:
- LXG-3036: Performing Germany (20) (Semester 1)
- LXE-3101: Approaching Translation (10) (Semester 2) or
LCE-3101: Trin a Thrafod Cyfieithu (10) (Semester 2) - LXE-3103: Wales: A European Contact Zone (20) (Semester 2)
- LXE-3200: Press Dossier (20) (20) (Semester 1 + 2) or
LCE-3200: Astudio'r Cyfryngau (20) (Semester 1 + 2) - LXE-3210: Press Dossier (10) (10) (Semester 1) or
LCE-3210: Astudio'r Cyfryngau (S1) (10) (Semester 1) - LXE-3400: Joint Hons Diss (English) (10) (Semester 1 + 2)
- LXE-3444: Joint Hons Diss (Target Lang) (10) (Semester 1 + 2)
- Joint Hons. Students may only take ONE 10-credit LXE module (does not include the dissertation). A dissertation must be taken in ONE joint honours subject.