Business Enterprise and Entrepreneurship BSc (Hons) 2025-26 Bangor - Full Time with International Experience Year - January

{"title": "Bangor - Full Time with International Experience Year - January", "wt_programme_id": 4376423, "programme_code": "BSC/BEE", "wt_delivery_id": 4377804, "structure": [{"name": "Academic Year 1", "title": "Year 1", "title_short": "Yr 1", "description": "", "heading": "", "year": 1, "progress": "Stage", "rule_summary": "", "groups": [{"title": "Compulsory Modules January Intake", "description": "", "progress": "Group", "rule_summary": "", "expanded_by_default": true, "modules": [{"title": "Introduction to Contemporary Management Issues in Ethics, Sustainability, Human Resource Management (HRM) and Tourism", "module_title": "Introduction to Contemporary Management Issues in Ethics, Sustainability, Human Resource Management (HRM) and Tourism", "short_title": "CMI in Ethics, Sust, HRM, Tour", "module_code": "ASB-1007", "marketing_synopsis": "This module will introduce the variety of the concepts and theories in management to help students identify the contemporary issues in management and tourism, and ethical and sustainability issues in HRM and managing organisations. Students will understand how managers can develop their strategic thinking skills in managing the complexity and change to survive in a competitive business environment. The assessment includes an individual assignment (essay) and an individual reflective report.", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 4", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Compulsory", "language_choice": false}, {"title": "Principles of Strategic Management Accounting", "module_title": "Principles of Strategic Management Accounting", "short_title": "Principles of Strategic Mgt Acc", "module_code": "ASB-1122", "marketing_synopsis": "This module covers accounting as a means of providing data to management for planning and decision-making in order to achieve organizational goals and improve efficiency, with a particular focus on marginal costing decision making techniques, absorption costing techniques, and cash budgets.", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 4", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Compulsory", "language_choice": false}]}, {"title": "January Intake Level 4 Compulsory Modules", "description": "", "progress": "Group", "rule_summary": "", "expanded_by_default": true, "modules": [{"title": "Principles of Management and Organisation", "module_title": "Principles of Management and Organisation", "short_title": "Princ of Mgmnt & Organisation", "module_code": "ASB-1005", "marketing_synopsis": "This course provides an introduction to business, management and organisations. Organisations are key to the way in which we organise society, and a study of organisations is central to developing an understanding not only of business and management, but of many other aspects of our lives. The course explores the context of business, the organisation of work and nature of management.\r\nTopics may include but will not be limited to: mnagement theories, the business environment, technology, organisational culture, motivation at work, communication, group Structure and individuals in groups, teamworking, organisation structure and design, organisational architecture and strategy, leadership, change and conflict.", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 4", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Compulsory", "language_choice": false}, {"title": "Management and Enterprise", "module_title": "Management and Enterprise", "short_title": "Management and enterprise", "module_code": "ASB-1006", "marketing_synopsis": "This module is intended to provide an understanding into the concepts of management, enterprise and employability. The objective of this module is to help you understand the role of enterprises in the economy, how the interact with the environment and the importance of employability skills to your longer-term graduate employability development", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 4", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Compulsory", "language_choice": false}]}, {"title": "Optional Modules January Intake", "description": "", "progress": "Group", "rule_summary": "The student must take 20 credits from the modules.", "expanded_by_default": true, "modules": [{"title": "Introduction to the Employee Life-cycle", "module_title": "Introduction to the Employee Life-cycle", "short_title": "Intro to the Employee Lifecycl", "module_code": "ASB-1009", "marketing_synopsis": "This module is intended to provide an understanding into the concepts of human resource management You will learn the best modern practices and practical skills used in a professional environment, focusing on the development of human resource management skills across the employee lifecycle.", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 4", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Optional", "language_choice": false}, {"title": "Digital Marketing Essentials", "module_title": "Digital Marketing Essentials", "short_title": "Digital Marketing Essentials", "module_code": "ASB-1604", "marketing_synopsis": "The module covers a broad range of topics to provide an overview of digital marketing. The process of developing data-driven digital marketing strategy is explored with a focus on the selection of appropriate digital media, specification of the marketing mix, and the use of relationship marketing on digital platforms. \r\n\r\nBy the end of the module students will be able to demonstrate the ability to effectively apply digital marketing tools and techniques to measure the performance of digital marketing activity. Clearly communicate digital marketing ideas, grounded in theory, to a specific audience. Differentiate between effective and ineffective applications of digital marketing. Understand the role of digital marketing in marketing strategy. Appreciate the strategic options available to marketers when developing digital marketing strategies. Then apply digital marketing principles and techniques to real world organisations.", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 4", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Optional", "language_choice": false}]}, {"title": "January Intake Level 4 Optional Modules", "description": "", "progress": "Group", "rule_summary": "The student must take 20 credits from the modules.", "subgroups": [{"title": "Business Analytics (Welsh or English)", "description": "", "progress": "Sub-Group", "rule_summary": "The student must take a maximum of 20 credits from the modules.", "modules": [{"title": "Business Analysis Methods", "module_title": "Business Analysis Methods", "short_title": "Dulliau Dadansoddi Busnes", "module_code": "ADB-1114", "marketing_synopsis": "Mae hwn yn gwrs sylfaen mewn sgiliau dadansoddi busnes sy'n cynnwys dulliau ystadegol, casglu a dehongli data, dosraniadau tebygolrwydd, ac ymchwilio i gysylltiadau. Mae'n canolbwyntio ar ddatblygu'r sgiliau hyn yn Microsoft Excel.", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 4", "language_code": "cy", "language_name": "Welsh", "semester": "", "semester_months": "", "type": "Optional", "language_choice": false}, {"title": "Business Analytics", "module_title": "Business Analytics", "short_title": "Business Analytics", "module_code": "ASB-1114", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 4", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Optional", "language_choice": false}]}], "expanded_by_default": true, "modules": [{"title": "Personal Finance and Banking", "module_title": "Personal Finance and Banking", "short_title": "Personal Finance and Banking", "module_code": "ASB-1502", "marketing_synopsis": "This is an engaging insight into financial literacy. We'll take a critical view of the actions of retail banks and position the learning in the context of increasing personal responsibility for our personal financial futures.", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 4", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Optional", "language_choice": false}, {"title": "Foundations of Marketing", "module_title": "Foundations of Marketing", "short_title": "Foundations of Marketing", "module_code": "ASB-1605", "marketing_synopsis": "This module covers a wide range of topics which includes the introduction of the 7 pillars of marketing, and enables students to understand why each pillar is important and how they support the marketing process.\r\n\r\nThis module introduces students to the function of marketing within organizations and the origins of marketing as a subject. The importance of wider factors such as the environment, culture and ethics are also covered.\r\n\r\nBy the end of the module students will understand the origins and evolution of thinking about marketing. Be able to compare and contrast across the strengths and weaknesses of marketing theories, concepts and frameworks. Understand key marketing theories and their relevance to real life marketing examples. As well as being able to examine changes in marketing functions due to the evolution of technology, changes in consumer needs and wants, and the development of consumer protection laws and ethical standards.", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 4", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Optional", "language_choice": false}]}]}, {"name": "Academic Year 2", "title": "Year 2", "title_short": "Yr 2", "description": "", "heading": "", "year": 2, "progress": "Stage", "rule_summary": "The student must take 120 credits from the modules.", "groups": [{"title": "January Intake Level 5 Compulsory Modules", "description": "", "progress": "Group", "rule_summary": "", "expanded_by_default": true, "modules": [{"title": "Commercial Awareness and Insight of Work", "module_title": "Commercial Awareness and Insight of Work", "short_title": "Com Awareness & Insight of Work", "module_code": "ASB-2021", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 5", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Compulsory", "language_choice": false}, {"title": "Social Enterprise", "module_title": "Social Enterprise", "short_title": " Social Enterprise", "module_code": "ASB-2031", "marketing_synopsis": "In this module you will learn about the growing role and importance of Social Enterprises, how their formed and their benefits. You will have the opportunity to build on your skill base to develop sustainable solutions to a range of social challenges.", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 5", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Compulsory", "language_choice": false}]}, {"title": "January Intake Level 5 Compulsory Modules", "description": "", "progress": "Group", "rule_summary": "", "expanded_by_default": true, "modules": [{"title": "Operations Strategy Across the Enterprise", "module_title": "Operations Strategy Across the Enterprise", "short_title": "Op strat across the enterprise", "module_code": "ASB-2018", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 5", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Compulsory", "language_choice": false}, {"title": "Critical Thinking in Entrepreneurship", "module_title": "Critical Thinking in Entrepreneurship", "short_title": "Crtcl thinking in entpnrshp", "module_code": "ASB-2030", "marketing_synopsis": "This module aims to investigate the innovation process in organisations how innovation can be encouraged and managed to generate successful new products and services. You will learn how to efficiently gather knowledge, quickly process information, and intelligently analyse data to generate venture opportunities as well as planning new business models.", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 5", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Compulsory", "language_choice": false}]}, {"title": "January Intake Level 5 Optional Modules", "description": "", "progress": "Group", "rule_summary": "The student must take 20 credits from the modules.", "expanded_by_default": true, "modules": [{"title": "Consumer Behaviour", "module_title": "Consumer Behaviour", "short_title": "Consumer Behaviour", "module_code": "ASB-2116", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 5", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Optional", "language_choice": false}, {"title": "Law for Business", "module_title": "Law for Business", "short_title": "Law for Business", "module_code": "ASB-2405", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 5", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Optional", "language_choice": false}, {"title": "Marketing Research and CRM", "module_title": "Marketing Research and CRM", "short_title": "Marketing Research and CRM", "module_code": "ASB-2603", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 5", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Optional", "language_choice": false}]}, {"title": "January Intake Level 5 Optional Modules", "description": "", "progress": "Group", "rule_summary": "The student must take 20 credits from the modules.", "expanded_by_default": true, "modules": [{"title": "Creative Content Marketing", "module_title": "Creative Content Marketing", "short_title": "Creative Content Marketing", "module_code": "ASB-2002", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 5", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Optional", "language_choice": false}, {"title": "Business Information Systems", "module_title": "Business Information Systems", "short_title": "Business Information Systems", "module_code": "ASB-2019", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 5", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Optional", "language_choice": false}, {"title": "Management Planning and Coordination", "module_title": "Management Planning and Coordination", "short_title": "Mgmnt Planning & Co-ordination", "module_code": "ASB-2020", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 5", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Optional", "language_choice": false}, {"title": "Principles of Leadership and Employee Engagement", "module_title": "Principles of Leadership and Employee Engagement", "short_title": "Princ of Lead & Emp Engagement", "module_code": "ASB-2023", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 5", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Optional", "language_choice": false}, {"title": "Marketing and Social Media Communications", "module_title": "Marketing and Social Media Communications", "short_title": "Marketing & Soc Media Communic", "module_code": "ASB-2520", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 5", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Optional", "language_choice": false}]}]}, {"name": "Academic Year 3", "title": "Year 3", "title_short": "Yr 3", "description": "", "heading": "", "year": 3, "progress": "Stage", "rule_summary": "", "is_international_year": true}, {"name": "Academic Year 4", "title": "Year 4", "title_short": "Yr 4", "description": "", "heading": "", "year": 4, "progress": "Stage", "rule_summary": "The student must take 120 credits from the modules.", "subject_to_change": true, "groups": [{"title": "January Intake Level 6 Compulsory Modules", "description": "", "progress": "Group", "rule_summary": "", "expanded_by_default": true, "modules": [{"title": "International Entrepreneurship", "module_title": "International Entrepreneurship", "short_title": "International Entrepreneurship", "module_code": "ASB-3014", "marketing_synopsis": "SMEs\u2019 internationalisation activities have become one of the most crucial strategic decisions for managers and their ability to adapt rapidly within the global market has become critical to their growth and long-term survival which will be key to this module. \r\n\r\n In this module, you will evaluate entrepreneurship in an international context. This will include the specific international aspects of defining and evaluating entrepreneurial opportunities through various global expansion paths. \r\n\r\nYou will explore different aspects of entrepreneurial decision-making, and entrepreneurial mobility in the context of international entrepreneurship.", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 6", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Compulsory", "language_choice": false}, {"title": "Consultancy Project", "module_title": "Consultancy Project", "short_title": "Consultancy Project", "module_code": "ASB-3430", "marketing_synopsis": "The Consultancy Project is designed to enable students to develop an advanced ability to select, define, research, analyse, develop solutions to an issue introduced by a business, as well as employability skills.\r\n\r\nStudents will be able to apply academic knowledge and research skills to address business and organisational issues. It will deliver professional values and the ability to work in a team as well as under self guidance.", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 6", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Compulsory", "language_choice": false}]}, {"title": "January Intake Compulsory modules", "description": "", "progress": "Group", "rule_summary": "", "expanded_by_default": true, "modules": [{"title": "Lifecycles in Entrepreneurship", "module_title": "Lifecycles in Entrepreneurship", "short_title": "Lifecycles in Entrepreneurship", "module_code": "ASB-3015", "marketing_synopsis": "In this module you will learn about the different life stages of enterprises as the develop over time. In doing so you will learn about how to best plan for each stage of business development and how to plan for any future opportunities or challenges that may arise at different stages and develop strategies to address them.", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 6", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Compulsory", "language_choice": false}, {"title": "Enterprise, Creativity and Innovation", "module_title": "Enterprise, Creativity and Innovation", "short_title": "Ent, Creativity & Innov", "module_code": "ASB-3152", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 6", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Compulsory", "language_choice": false}]}, {"title": "January Intake Level 6 Optional Modules", "description": "", "progress": "Group", "rule_summary": "The student must take 20 credits from the modules.", "expanded_by_default": true, "modules": [{"title": "Strategic Management", "module_title": "Strategic Management", "short_title": "Strategic Management", "module_code": "ASB-3009", "marketing_synopsis": "Environmental analysis, strategic capability, critical success factors, competences, SWOT analysis; the corporate parent, the corporate rationale, the corporate portfolio, corporate diversity; bases of competitive advantage, sustaining competitive advantage, competitive strategy Strategic options. directions for strategy development, product/market development, diversification, methods of strategy development, internal development, mergers and acquisitions, joint developments, success criteria. international markets, entry modes to the international markets, strategic controls, strategy and structure, strategic planning, managing strategic change, levers for managing strategic change and strategic leadership.", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 6", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Optional", "language_choice": false}, {"title": "Customer Insight Project", "module_title": "Customer Insight Project", "short_title": "Customer Insight Project", "module_code": "ASB-3119", "marketing_synopsis": "This module completes an extended marketing research activity which focuses on key marketing outcomes, and then students make relevant recommendations to relevant stakeholders. It builds on marketing concepts studied in earlier modules in the degree programme.", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 6", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Optional", "language_choice": false}, {"title": "Understanding the Global Economy", "module_title": "Understanding the Global Economy", "short_title": "Understanding the Global Econ", "module_code": "ASB-3142", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 6", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Optional", "language_choice": false}, {"title": "Bank Management", "module_title": "Bank Management", "short_title": "Bank Management", "module_code": "ASB-3525", "marketing_synopsis": "This module examines the main theoretical and practical issues concerning banking business. In particular, the module covers the theory of the banking firm by considering all aspects of the bank\u2019s balance sheet in addition to regulation, structural and environmental issues that affect the bank\u2019s strategic decision-making and risk behaviour. After completing the module, students should be familiar with how to measure, manage and maximise the bank\u2019s value and its risks, and have developed an understanding of management strategies and the importance of risk management and risk culture in banking.", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 6", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Optional", "language_choice": false}]}, {"title": "January Intake Optional Modules", "description": "", "progress": "Group", "rule_summary": "The student must take 20 credits from the modules.", "expanded_by_default": true, "modules": [{"title": "Creative Content Marketing", "module_title": "Creative Content Marketing", "short_title": "Creative Content Marketing", "module_code": "ASB-3002", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 6", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Optional", "language_choice": false}, {"title": "International Business and Global Competency", "module_title": "International Business and Global Competency", "short_title": "Intl Business Competency", "module_code": "ASB-3122", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 6", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Optional", "language_choice": false}, {"title": "Leadership, Management and Employee Development", "module_title": "Leadership, Management and Employee Development", "short_title": "Lead, Mgmnt & Employee Dev", "module_code": "ASB-3155", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 6", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Optional", "language_choice": false}, {"title": "Financial Statement Analysis", "module_title": "Financial Statement Analysis", "short_title": "Financial Statement Analysis", "module_code": "ASB-3222", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 6", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Optional", "language_choice": false}, {"title": "Brand and Retail Management", "module_title": "Brand and Retail Management", "short_title": "Brand and Retail Management", "module_code": "ASB-3533", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 6", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Optional", "language_choice": false}, {"title": "Issues and Trends in Marketing", "module_title": "Issues and Trends in Marketing", "short_title": "Issues and Trends in Marketing", "module_code": "ASB-3534", "marketing_synopsis": "Discover the future of marketing with this cutting-edge module designed to enhance your understanding of contemporary issues and emerging trends. You\u2019ll learn to apply core marketing principles to real-world challenges, gaining insights into innovative practices and new business models shaping the industry. With a strong focus on the complexities of modern marketplaces and evolving macro environments, this module equips you with the knowledge and skills to navigate and thrive in a rapidly changing business landscape.", "delivery_locations": ["Bangor"], "credits": 20, "level": "Level 6", "language_code": "en", "language_name": "English", "semester": "", "semester_months": "", "type": "Optional", "language_choice": false}]}]}]}