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Module ASB-2121:
Beh insights

Behavioural and Experimental Economics 2025-26
ASB-2121
2025-26
Bangor Business School
Module - Semester 2
20 credits
Module Organiser: Graeme Pearce
Overview

Behavioural economics and behavioural science uses concepts from both economics and psychology in order to understand why and how people make the decisions that they do. It differs from standard economics which assumes that individuals have well-defined preferences and make well-informed self interested decisions. There is a lively academic debate around the contributions of behavioural economics.

The course aims to apply the insights from behavioural science to a range of fields, with applications to management, organizational behaviour and economics.

Experimental economics is a branch of economics that studies human behaviour in controlled laboratory or field settings in order to identify causal effects. They are widely used by classical and behavioural economists, as well as policy makers alike in order to answer interesting and relevant questions.

This course will introduce students to a number of behavioural economic theories of decision making, and provide them with the skills to analyse and evaluate them. It will also provide students with an introduction to the experimental methodologies used in economics.

The course will cover the following topics (but is not limited to): oModels of reference dependent preferences. oModels of social preferences. oLibertarian paternalism. oLaboratory and field experiments in economics. oDesigning and conducting experiments.

Assessment Strategy

-threshold -D- to D+ (40-49%): No major omissions or inaccuracies in the deployment of information/skills. Some grasp of theoretical/conceptual/practical elements. Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives. -satisfactory-C- to C+ (50-59%): Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements. Fair integration of theory/practice/information in the pursuit of the assessed work's objectives. Some evidence of the use of creative and reflective skills. -good -B- to B+ (60-69%): Very good performance Most of the relevant information accurately deployed. Good grasp of theoretical/conceptual/practical elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Evidence of the use of creative and reflective skills. -excellent -A- to A+ (70%+): Outstanding performance. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills.

Learning Outcomes

  • Analyse the suitability of experiments to answer equestions in the social sciences.

  • Apply behavioural theories in order to explain real world behaviour.

  • Compare different theories of decision making, and distinguish between standard and behavioural theories.

  • Explain and compare the different opinions and viewpoints regarding the use of experiments in economics, management and the social sciences.

Assessment method

Exam (Centrally Scheduled)

Assessment type

Crynodol

Description

Final written examination that lasts for two hours. Students will be required to answer two questions in essay form. These two questions can be selected from five.

Weighting

40%

Assessment method

Coursework

Assessment type

Crynodol

Description

Written essay assignment of 2000 words. The essay will involve students being asked to either (1) design an experiment in order to answer an interesting and relevant economic question, or (2) review and analyse an already existing experimental study.

Weighting

60%

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