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Module ASB-3114:
e-Marketing

Module Facts

Run by Bangor Business School

10.000 Credits or 5.000 ECTS Credits

Semester 1

Organiser: Dr Sonya Hanna

Overall aims and purpose

To examine how organisations can use the Internet to support their marketing activities, covering aspects of the subject ranging from environmental analysis to strategy development and implementation.

Course content

The content will include an introduction to e-marketing, concepts and practices in relation to among others e-marketing strategy and the e-marketing environment, the changing face of retailing and mobile communications.

The module is based on and designed to develop students' skills in critical reading of journal articles and presentation skills.

Assessment Criteria

threshold

D- to D+ (40-49%): No major omissions or inaccuracies in the deployment of information/skills. Some grasp of theoretical/conceptual/practical elements. Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives.

good

B- to B+ (60-69%): Very good performance Most of the relevant information accurately deployed. Good grasp of theoretical/conceptual/practical elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Evidence of the use of creative and reflective skills.

excellent

A- to A+ (70%+): Outstanding Performance. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills.

C- to C+

C- to C+ (50-59%): Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements. Fair integration of theory/practice/information in the pursuit of the assessed work's objectives. Some evidence of the use of creative and reflective skills.

Learning outcomes

  1. Evaluate professional/commercial and academic literature.

  2. Demonstrate an understanding of e-Marketing.

  3. Critically evaluate the application of e-marketing to case-study organisations.

  4. Examine the nature of e-Marketing in contemporary and changing organisational environments.

Assessment Methods

Type Name Description Weight
Individual Case-study Presentation 40.00
Exam S1 60.00

Teaching and Learning Strategy

Hours
Lecture

One 2-hour lecture per week for 10 weeks, and 2 additional 1-hour sessions in weeks 2 (6) and 10 (14).

22
Private study

80 hrs study required outside formal timetabled session.

78

Transferable skills

  • Exploring - Able to investigate, research and consider alternatives
  • Information retrieval - Able to access different and multiple sources of information
  • Inter-personal - Able to question, actively listen, examine given answers and interact sentistevely with others
  • Presentation - Able to clearly present information and explanations to an audience. Through the written or oral mode of communication accurately and concisely.
  • Teamwork - Able to constructively cooperate with others on a common task, and/or be part of a day-to-day working team

Subject specific skills

  • Ability to work with people from a range of cultures.
  • Building and maintaining relationships.
  • Communication and listening including the ability to produce clear, structured business communications in a variety of media.
  • Conceptual and critical thinking, analysis, synthesis and evaluation.
  • Self-management: a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time.

Courses including this module

Compulsory in courses:

  • R1N1: BA French with Marketing year 4 (BA/FRMKT)
  • R2N1: BA German with Marketing year 4 (BA/GERMKT)
  • N5R3: BA Marketing with Italian year 4 (BA/MKITAL)
  • N5R1: BA Marketing with French year 4 (BA/MKTFR)
  • NR51: BA Marketing and French (4 year) year 4 (BA/MKTFR#)
  • N5R6: Marketing with French with International Experience year 4 (BA/MKTFRIE)
  • N5R2: BA Marketing with German year 4 (BA/MKTGER)
  • NR52: BA Marketing and German (4 year) year 4 (BA/MKTGER4)
  • NR53: BA Marketing and Italian (4 year) year 4 (BA/MKTITAL)
  • NR54: BA Marketing and Spanish (4 year) year 4 (BA/MKTSP)
  • N5R4: BA Marketing with Spanish year 4 (BA/MKTSP#)
  • R4N5: BA Spanish with Marketing year 4 (BA/SPMKT)
  • N503: BSc Marketing (Bangor International College) year 3 (BSC/BICMRK)
  • N2N5: BSc Business Management and Marketing year 3 (BSC/BMM)
  • N2NC: BSc Business Man & Marketing (4 yr with Incorp Foundation) year 3 (BSC/BMM1)
  • N5NF: BSc Business Management and Marketing year 3 (BSC/BMMF)
  • N5NP: BSc Business Management and Marketing with Placement Year year 4 (BSC/BMMP)
  • NNM1: BSc Business Studies & Marketing with Intl Experience year 4 (BSC/BSMIE)
  • NN1M: BSc Business Studies and Marketing year 3 (BSC/BSMKT)
  • NN1K: BSc Business Studies & Marketing (4 year with Incorp Found) year 3 (BSC/BSMKT1)
  • N501: BSc Marketing year 3 (BSC/MKT)
  • N50B: BSc Marketing (4 year with Incorporated Foundation) year 3 (BSC/MKT1)
  • N50F: BSc Marketing year 3 (BSC/MKTF)
  • N50P: BSc Marketing with Placement Year year 4 (BSC/MKTP)
  • N5C8: BSc Marketing with Psychology year 3 (BSC/MP)
  • C8N2: BSc Psychology with Business Management year 3 (BSC/PBM)
  • C6N5: BSc Sport Science & Marketing year 3 (BSC/SSM)
  • CN5P: Sport Science and Marketing with Placement Year year 4 (BSC/SSMP)
  • M104: LLB Law with Business Studies (International Experience) year 4 (LLB/LIB)

Optional in courses:

  • NQ26: BA Astudiaethau Busnes a Chymraeg year 3 (BA/ABCH)
  • NR43: BA Accounting/Italian year 4 (BA/AIT)
  • NR44: BA Accounting/Spanish year 4 (BA/ASP)
  • N2T1: BA Business Management and Chinese year 4 (BA/BMCH)
  • N2R1: BA Business Management and French year 4 (BA/BMFR)
  • N2R2: BA Business Management and German year 4 (BA/BMG)
  • N2R3: BA Business Management and Italian year 4 (BA/BMI)
  • N2M1: BA Business Management and Law year 3 (BA/BML)
  • N2MB: BA Business Man & Law (4 year with Incorp Foundation) year 3 (BA/BML1)
  • N2R4: BA Business Management and Spanish year 4 (BA/BMS)
  • N1R1: BA Bus Stud with French year 4 (BA/BSFR)
  • N1R2: BA Business Studies with German year 4 (BA/BSGER)
  • N1R3: BA Business Studies with Italian year 4 (BA/BSIT)
  • N1R4: BA Business Studies with Spanish year 4 (BA/BSSP)
  • N107: BA Business year 3 (BA/BUS)
  • NM11: BA Business and Law year 3 (BA/BUSALAW)
  • N1T1: BA Business Studies and Chinese year 4 (BA/BUSCH)
  • NM1B: BA Business and Law (4 year with Incorporated Foundation) year 3 (BA/BUSLAW1)
  • NR1C: BA Business Studies/French year 4 (BA/BUSSF)
  • NR1F: BA Business Studies and German year 4 (BA/BUSSG)
  • NR1H: BA Business Studies and Italian year 4 (BA/BUSSI)
  • N102: BA Business Studies (with International Experience) year 4 (BA/BUSSIE)
  • NR1K: BA Business Studies and Spanish year 4 (BA/BUSSS)
  • R1N2: BA French with Business Management year 4 (BA/FBM)
  • R1NC: BA French with Business Studies year 4 (BA/FBS)
  • NR41: BA French/Accounting year 4 (BA/FRA)
  • NR42: BA German/Accounting year 4 (BA/GA)
  • R2N2: BA German with Business Management year 4 (BA/GBM)
  • R2NC: BA German with Business Studies year 4 (BA/GBS)
  • NR51: BA Marketing and French (4 year) year 4 (BA/MKTFR#)
  • NR52: BA Marketing and German (4 year) year 4 (BA/MKTGER4)
  • NR53: BA Marketing and Italian (4 year) year 4 (BA/MKTITAL)
  • NR54: BA Marketing and Spanish (4 year) year 4 (BA/MKTSP)
  • R4N2: BA Spanish with Business Management year 4 (BA/SBM)
  • R4N1: BA Spanish with Business Studies year 4 (BA/SPBS)
  • NN44: BSc Accounting and Banking with International Experience year 4 (BSC/ABIE)
  • NN43: BSc Accounting and Banking year 3 (BSC/ACCB)
  • NN46: BSc Accounting and Banking (4 year with Incorp Found) year 3 (BSC/ACCB1)
  • NN3F: BSc Accounting and Banking year 3 (BSC/ACCBF)
  • NN3P: BSc Acc & Banking with Place Yr year 4 (BSC/ACCBP)
  • NL41: BSc Accounting and Economics year 3 (BSC/ACCEC)
  • NL4B: BSc Accounting and Economics (4 year with Incorp Foundation) year 3 (BSC/ACCEC1)
  • NL4F: BSc Accounting and Economics year 3 (BSC/ACCECF)
  • NL4P: BSc Accounting and Economics with Placement Year year 4 (BSC/ACCECP)
  • NN4J: BSc Accounting and Finance (4 year with Incorp Found) year 3 (BSC/ACCF1)
  • NN4H: BSc Accounting and Finance year 3 (BSC/ACCFIN)
  • NN4F: BSc Accounting and Finance year 3 (BSC/ACCFINF)
  • N402: BSc Accounting & Finance (with International Experience) year 4 (BSC/ACCFINIE)
  • NN4P: BSc Accounting and Finance with Placement Year year 4 (BSC/ACCFINP)
  • NL42: BSc Accounting and Economics with International Experience year 4 (BSC/AEIE)
  • C61N: BSc Adventure Sport Sci with Business Man (Subj to Validn) year 3 (BSC/ASSBM)
  • N109: BSc Bus Analytics w Financial Tech year 3 (BSC/BAFT)
  • L190: BSc Business Economics year 3 (BSC/BEC)
  • L19B: BSc Business Economics (4 year with Incorporated Foundation) year 3 (BSC/BEC1)
  • L19F: BSc Business and Economics year 3 (BSC/BECF)
  • L191: BSc Business Economics with International Experience year 4 (BSC/BECIE)
  • L19P: BSc Business Economics with Placement Year year 4 (BSC/BECP)
  • N406: BSc Accounting and Finance (Bangor International College) year 3 (BSC/BICAF)
  • L192: BSc Business Economics (Bangor International College) year 3 (BSC/BICBE)
  • N201: BSc Business Management (Bangor Uni International College) year 3 (BSC/BICBM)
  • N203: BSc Business Man with Acc (Bangor Uni International College) year 3 (BSC/BICBMA)
  • N202: BSc Business Man & Finance (Bangor Uni International Coll) year 3 (BSC/BICBMF)
  • N105: BSc Business Studies (Bangor International College) year 3 (BSC/BICBS)
  • N106: BSc Business Stud & Finance (Bangor International College) year 3 (BSC/BICBSF)
  • L193: BSc Financial Economics (Bangor International College) year 3 (BSC/BICFE)
  • NN24: BSc Management with Account (Bangor International College) year 3 (BSC/BICMNA)
  • N200: BSc Business Management year 3 (BSC/BM)
  • N20B: BSc Business Management (4 year with Incorp Foundation) year 3 (BSC/BM1)
  • N2ND: BSc Business Management with Accounting year 3 (BSC/BMA)
  • N2NF: BSc Business Man with Account (4 yr with Incorp Foundation) year 3 (BSC/BMA1)
  • N3NF: BSc Business Management with Accounting year 3 (BSC/BMAF)
  • N2NP: BSc Business Management with Accounting with Placement Year year 4 (BSC/BMAP)
  • NN23: BSc Business Management and Finance year 3 (BSC/BMF)
  • NN2B: BSc Business Man & Finance (4 year with Incorp Foundation) year 3 (BSC/BMF1)
  • N20F: BSc Business Management year 3 (BSC/BMFF)
  • NN2F: BSc Business Management and Finance year 3 (BSC/BMFINF)
  • NN2P: Business Management and Finance with Placement Year year 4 (BSC/BMFP)
  • NBR1: BSc Business Management with French year 4 (BSC/BMFR)
  • NBR2: BSc Business Management with German year 4 (BSC/BMG)
  • NBR3: BSc Business Management with Italian year 4 (BSC/BMI)
  • N20P: BSc Business Management with Placement Year year 4 (BSC/BMPP)
  • NBR4: BSc Business Management with Spanish year 4 (BSC/BMS)
  • N101: BSc Business Studies year 3 (BSC/BS)
  • N10B: BSc Business Studies (4 year with Incorporated Foundation) year 3 (BSC/BS1)
  • NN1H: BSc Business Studies and Finance year 3 (BSC/BSFIN)
  • NN1J: BSc Business Studies and Finance (4 year with Incorp Found) year 3 (BSC/BSFIN1)
  • L112: BSc Financial Economics with International Experience year 4 (BSC/FEIE)
  • L111: BSc Financial Economics year 3 (BSC/FINEC)
  • L11B: BSc Financial Economics (4 year w Incorporated Foundation) year 3 (BSC/FINEC1)
  • L11F: BSc Financial Economics year 3 (BSC/FINECF)
  • L11P: BSc Financial Economics with Placement Year year 4 (BSC/FINECP)
  • N2NK: BSc Management with Accounting year 3 (BSC/MWACC)
  • N2NL: BSc Management with Accounting (4 year with Incorp Found) year 3 (BSC/MWACC1)
  • C6N1: BSc Sport Science & Business Management year 3 (BSC/SSB)
  • C6N5: BSc Sport Science & Marketing year 3 (BSC/SSM)
  • CN5P: Sport Science and Marketing with Placement Year year 4 (BSC/SSMP)
  • M1N1: LLB Law with Business Studies year 3 (LLB/LBS)
  • MN1B: LLB Law with Business (4year with Incorporated Foundation) year 3 (LLB/LBS1)

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