Module ETB-2001:
A Sense of Place
Ymdeimlad o Le 2025-26
ETB-2001
2025-26
Ysgol Busnes Bangor
Modiwl - Semester 1 a 2
20 credits
Module Organiser:
Debbie Gilliland
Overview
Topics may include:
- Identify cultural expectations of inbound international visitors to Uzbekistan
- Compare and contrast factual and interpretive cultural knowledge
- Identify changes in cultural conditions including cultural borrowing
- Explore the importance of cultural imperatives, Adiaphora and cultural exclusives within the hospitality and tourism industry.
- Explore high and low context cultures and their importance in business and within the hospitality and tourism industry.
Assessment Strategy
-threshold -D- to D+ (40-49%): No major omissions or inaccuracies in the deployment of information/skills. Some grasp of theoretical/conceptual/practical elements. Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives.
-good -B- to B+ (60-69%): Very good performance Most of the relevant information accurately deployed. Good grasp of theoretical/conceptual/practical elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Evidence of the use of creative and reflective skills.
-excellent -A- to A+ (70%+): Outstanding performance. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills.
-another level-C- to C+ (50-59%): Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements. Fair integration of theory/practice/information in the pursuit of the assessed work's objectives. Some evidence of the use of creative and reflective skills.
Learning Outcomes
- Appraise the importance of the cultural imperative on business customs and the importance of building rapport and relationships.
- Distinguish the difference between factual cultural knowledge and interpretive cultural knowledge
- Identify cultural expectations of inbound international visitors to Uzbekistan from both high and low context cultures
- Identify how changes in cultural conditions, such as cultural borrowing impact on the hospitality and tourism industry
Assessment method
Essay
Assessment type
Crynodol
Description
Individual essay Identify cultural customs and practices that meet the cultural imperatives and discuss the impacts of cultural borrowing on the visitor experience to Uzbekistan 2000 word 60% (+/- 10%)
Weighting
60%
Assessment method
Group Presentation
Assessment type
Crynodol
Description
Exhibition Powerpoint Working in groups of 4 people. Each group is required to choose a minimum of two countries, which must include at least one of high and one of low context culture. The exhibition should analyse, compare and contrast all aspects of their cultures and should interpret the theories studied and the impacts of their cultures on the hospitality and tourism industries.
Weighting
40%