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Module JXH-3084:
Adventure Tourism

Adventure Tourism 2025-26
JXH-3084
2025-26
School of Psychology & Sport Science
Module - Semester 1
10 credits
Module Organiser: Philip Nelson
Overview

Students will gain insights into the origins and innovations of the sector and the development of adventure in both rural and urban environments. Scientific topics will cover the physical and psychological effects of adventurous activities and the economic opportunities within Adventure Tourism and the larger travel and health and wellbeing sectors.

Class time will consist of a combination of lectures, individual exercises, group discussions, group visits to local business and formative assignment practice.

Students will gain insights into the origins and innovations of the sector and the development of adventure in an urban environment. Scientific topics will cover the physical and psychological effects of adventurous activities and the economic opportunities within Adventure Tourism and the larger travel and health and wellbeing sectors.

Class time will consist of a combination of lectures, individual exercises, group discussions, group visits to local business and formative assignment practice.

Assessment Strategy

-threshold -(D) Students must show a reasonable grasp of the topic and its most prominent literature. Suboptimal presentation of data and limited interpretation offindings. Limited critique of research literature. Sound conclusions.

-good -(B) Students must show a good grasp of the topic. Clear presentation of data. Good capacity to interpret the data. Concise writing style with no notable omissions, errors or irrelevancies; adequate referencing, and a wide use of primary resources.

-excellent -(A) Students must show an ability to critically reconstruct material and evidence of wide reading of current research literature and extensive use of primary sources. Students are able to accurately present, interpret and analyse data and form clear conclusions to answer the question.

Learning Outcomes

  • Apply judgement to create a theoretical Tourism Experience in a specific urban or rural location that identifies a specific physical or psychological benefit

  • Critically appraise the potential benefit and risks of adventurous activities.

  • Evaluate the Adventure Tourism market on a global and at a local level.

Assessment method

Coursework

Assessment type

Summative

Description

SWOT analysis of the North Wales Adventure tourism market

Weighting

0%

Due date

28/11/2022

Assessment method

Individual Presentation

Assessment type

Summative

Description

Pitch your business case for a new adventure tourism business in North Wales.

Weighting

100%

Due date

09/01/2023

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