European tourists to Wales to have new window on the past
European tourists visiting Wales will be able to read historical accounts of visits to Wales through the ages via a new portal to be completed next year.
Follow-on funding from the Arts and Humanities Research Council (AHRC) means that researchers working on the successful ‘European Travellers to Wales’ project will be able to share some of the historical travel writing that they have unearthed with modern tourists to Wales. Following completion of the work led by Bangor University with Swansea University and the University of Wales, Centre for Advanced Welsh and Celtic Studies (CAWCS), and in collaboration with the Royal Commission on the Ancient and Historical Monuments of Wales and Visit Wales, visitors will be able to follow in the footsteps of historical travellers by following suggested modern ‘itineraries’, and reading their writings, enhanced with historical images from the Royal Commission and other historical collections.
The original project by modern languages experts uncovered over 400 accounts of visits to Wales by European travellers writing between 1750 and 2010, four times as many as the researchers had anticipated finding.
“We’ve found previously unstudied accounts providing insights into how others have viewed Wales,” said Professor Carol Tully, who is leading the project from Bangor University’s School of Modern Languages & Cultures. “Some of the writing is in diaries or letters, and many were not intended for publication. The breadth of the topics discussed shows a long-standing interest in Wales. Not all the visitors were tourists in the modern sense, some were refugees or on business, but they all provide insights into Wales by visitors from other European nations,” she added.
With tourism from Britain and Europe contributing to £5.1 billion annually to the Welsh economy, a figure which is expected to grow, the portal will be a valuable resource for Visit Wales’ in promoting Wales’ landscape, history and culture.
These days, most people undertake online research on their intended travel destination and this new digital resource, which will be available in a range of languages, will be accessible through the Visit Wales website and will provide themed itineraries using the historic texts. The majority of texts are in French and German and so will naturally appeal well to those popular markets, though there are also accounts in other lesser-used languages such as Breton, and from travellers from Poland, Hungary, Scandinavia and the Czech Republic.
Project research officer, Rita Singer commented:
“One of the itineraries we are building will follow in the footsteps of Thomas Telford. At the time of their completion nearly 200 years ago, visitors from continental Europe praised Telford’s Pontcysyllte Aqueduct and the two suspension bridges across the river Conwy and the Menai as modern wonders of technology and architecture. In fact, based on the records we have found, the bridges and aqueduct are among the top twenty visited sites throughout Wales. The ‘Telford trail’ through north Wales will give modern tourists a window into Wales’s exciting architectural past as our new website will provide them with historical descriptions, images and virtual reconstructions. This is only one example of the itineraries we have in mind.”
Professor Tully added:
“The material covers a period of great change in the landscape, culture and heritage of Wales and modern-day visitors will be able to 'experience' those changes through the eyes of their travelling predecessors, revealing a unique view of Wales to a new generation of travellers from Europe, but also casting a new light on the perception of Wales over time for visitors from the United Kingdom and other parts of the world.”
Publication date: 12 June 2017