Overview

Failure to innovate, Strategy vs planning; Principles of human centred design; What is value? Ways to generate and measure; Leadership and strategic vision; Ownership; Ways of achieving innovation; Risk; Case study review; Market context; Sustainability; Blue Ocean Strategy.

Assessment Strategy

-threshold -50-59% Knowledge of key area/principles. Understands the main elements of the subject area. Limited evidence of background study. Critical reflection shows sufficient understanding of theory against practice. Some weaknesses in presentation and accuracy -good -60-69% Strong knowledge • Understands most but not all of the subject area • Evidence of background study. Critical reflection shows strong understanding of theory against practice. Good presentation with accurate communication -excellent -70% and above.Comprehensive knowledge • Detailed understanding of subject area • Extensive background study. Critical reflection shows outstanding understanding of theory against practice with original insights. Excellent presentation with very accurate communication.

Learning Outcomes

• Analyse and challenge preconceptions relating to a specific innovation context.

• Create and defend an original strategic proposal for the purpose of creating value in a specific context.

• Identify and critically evaluate innovative applications of design strategy.

• Identify and examine the external influencing factors relevant to a specific innovation context.

• Understand and appraise value generation through a process of empathy.