John's research focuses on the interface between cognition and motivation. He is interested in how motivational signals are generated, how they interact with ongoing cognitive processes and how this affects behaviour. His research interests include: the influence of motivational states on cognitive processes such as attention, memory and decision-making; the effect of positive emotional states (such as happiness and flow) on cognition; the role and nature of stimulus-induced behaviours (including motivational arousal and craving in addictive behaviours); the use of fMRI to explore neural mechanisms of motivation.

Professor John Parkinson is a member of the Clinical, Health, & Behavioural Psychology and Social Neuroscience research groups.

John is also currently the Director of the Wales Centre for Behaviour Change. 

Self-funded (inc. agency-funded) projects

Behaviour change and motivation - understanding what behaviour change techniques work in specific sitatuations (e.g. sustainability).

Pavlovian to Instrumental transfer - the way in which envirnomental stimuli impact instriumental behaviours.

Competitive scholarship opportunities available

None.

2021

• E-gyhoeddi cyn argraffu'Just not knowing' can make life sweeter (and saltier): Reward uncertainty alters the sensory experience and consumption of palatable food and drinks
  Rauwolf, P., Mallard, S., Wong, N., Witt, A., Davies, T., Cahill, A., Madden, G. J., Parkinson, J. & Rogers, R., 23 Maw 2021, Yn : Journal of Experimental Psychology: General.
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl

2019

• CyhoeddwydUnderstanding how and why de-implementation works in health and care: research protocol for a realist synthesis of evidence
  Burton, C., Williams, L., Bucknall, T., Edwards, S., Fisher, D., Hall, B., Harris, G., Jones, P., Makin, M., McBride, A., Meacock, R., Parkinson, J., Rycroft-Malone, J. & Waring, J., 5 Awst 2019, Yn : Systematic Reviews. 8, 1, 194.
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl

2018

• CyhoeddwydHappy thoughts: Enhancing well-being in the classroom with a positive events diary
  Carter, P., Hore, B., McGarrigle, L., Edwards, M., Doeg, G., Oakes, R., Campion, A., Carey, G., Vickers, K. & Parkinson, J., Chwef 2018, Yn : Journal of Positive Psychology. 13, 2, t. 110-121
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl

2017

• CyhoeddwydEfficacy of the attention control program on reducing attentional bias in obese and overweight dieters
  Bazzaz, M. M., Salehi Fadardi, J. & Parkinson, J., 1 Ion 2017, Yn : Appetite. 108, t. 1-11
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl

2016

• CyhoeddwydIncreasing high school students’ maths skills with the use of SAFMEDS class-wide
  Hunter, S., Beverley, M., Parkinson, J. & Hughes, J. C., 2016, Yn : European Journal of Behavior Analysis. 17, 2, t. 154-165 12 t.
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl

2015

• CyhoeddwydBrands and Inhibition: A Go/No-Go Task Reveals the Power of Brand Influence
  Parkinson, J. A., Intriligator, J. M., Peatfield, N., Caulfield, J., Parkinson, J. & Intriligator, J., 6 Tach 2015, Yn : PLoS ONE. 10, 11, t. Article Number: e0141787
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl
• CyhoeddwydOn the origin of risk sensitivity: the energy budget rule revisited
  Lim, I. S., Wittek, P. & Parkinson, J. A., 1 Rhag 2015, Yn : Animal Behaviour. 110, t. 69-77
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl

2014

• CyhoeddwydEffects of motives on reactions to safe sun messages
  Aspden, T., Ingledew, D. K. & Parkinson, J. A., 22 Gorff 2014, Yn : Psychology, Health and Medicine. 20, 3, t. 274-286
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl
• CyhoeddwydPositive impact by design: The Wales Centre for Behaviour Change
  Goodman, A. M., Parkinson, J. A., Eccles, K. E. & Goodman, A., 11 Gorff 2014, Yn : Journal of Positive Psychology. 9, 6, t. 517-522
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl
• CyhoeddwydSAFMEDS cards for effective STEM learning
  Hunter, S. H., Parkinson, J. A., Beverley, M., Hunter, S., Hughes, J. C. & Parkinson, J., 1 Mai 2014.
  Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

2013

• CyhoeddwydNudging through Technology: Choice Architectures and the Mobile Information Revolution
  Goodman, A. M., Thomas, A. M., Parkinson, J. A., Moore, P., Goodman, A., Xhafa, F. & Barolli, L., 23 Hyd 2013, t. 255-261.
  Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

2012

• CyhoeddwydEmotion-Based Learning is Biased by Brand Logos
  Parkinson, J. A., Intriligator, J. M., Peatfield, N. A., Peatfield, N., Parkinson, J. & Intriligator, J., 1 Medi 2012, Yn : Applied Cognitive Psychology. 26, 5, t. 694-701
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl
• CyhoeddwydMotives and health-related behaviour: Incremental prediction by implicit motives
  Aspden, T., Ingledew, D. K. & Parkinson, J. A., 1 Ion 2012, Yn : Psychology and Health. 27, 1, t. 51-71
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl
• CyhoeddwydNucleus accumbens response to food cues predicts subsequent snack consumption in women and increased body mass index in those with reduced self-control
  Lawrence, N. S., Hinton, E. C., Parkinson, J. A. & Lawrence, A. D., 15 Hyd 2012, Yn : Neuroimage. 63, 1, t. 415-422
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl
• CyhoeddwydQuick as a BLINK: An ultrarapid analogue of Iowa Gambling Task decision making
  Intriligator, J. M., Parkinson, J. A., Peatfield, N., Turnbull, O. H., Parkinson, J. & Intriligator, J., 1 Maw 2012, Yn : Journal of Clinical and Experimental Neuropsychology. 34, 3, t. 243-255
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl

2011

• CyhoeddwydAppetitive motivational deficits in individuals with Parkinson's Disease
  Parkinson, J. A., Shore, D. M., Rafal, R. D. & Parkinson, J., 15 Awst 2011, Yn : Movement disorders. 26, 10, t. 1887-1892
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl

2010

• CyhoeddwydEffects of central cue reliabilities on discrimination accuracy and detection speed
  D-Avossa, G. G., Close, A., D'Avossa, G., Sapir, A. & Parkinson, J. A., 2 Awst 2010, Yn : Journal of Vision. 10, 7
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl
• CyhoeddwydExcessive appetitive arousal in Prader-Willi syndrome.
  Hinton, E. C., Isles, A. R., Williams, N. M. & Parkinson, J. A., 1 Chwef 2010, Yn : Appetite. 54, 1, t. 225-228
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl
• CyhoeddwydMotives and health-related behaviours: An investigation of equipotentiality and equifinality.
  Aspden, T., Ingledew, D. K. & Parkinson, J. A., 1 Ebr 2010, Yn : Journal of Health Psychology. 15, 3, t. 467-479
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl
• CyhoeddwydNeural correlates of affective influence on choice.
  Parkinson, C., Piech, R. M., Lewis, J., Parkinson, C. H., Owen, A. M., Roberts, A. C., Downing, P. E. & Parkinson, J. A., 1 Maw 2010, Yn : Brain and Cognition. 72, 2, t. 282-288
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl

2009

• CyhoeddwydDevelopment and characterisation of tempered cocoa butter emulsions containing up to 60% water
  Norton, J. E., Fryer, P. J., Parkinson, J. A. & Cox, P. W., 1 Tach 2009, Yn : Journal of Food Engineering. 95, 1, t. 172-178
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl
• CyhoeddwydModulation of cognitive flexibility by hunger and desire.
  Piech, R. M., Hampshire, A., Owen, A. M. & Parkinson, J. A., 1 Ebr 2009, Yn : Cognition and Emotion. 23, 3, t. 528-540
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl
• CyhoeddwydNeural Correlates of Appetite and Hunger-Related Evaluative Judgments.
  Parkinson, C., Piech, R. M., Lewis, J., Parkinson, C. H., Owen, A. M., Roberts, A. C., Downing, P. E. & Parkinson, J. A., 12 Awst 2009, Yn : PLoS ONE. 4, 8, t. e6581
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl
• CyhoeddwydPreference judgements involve a network of structures within frontal, cingulate and insula cortices.
  Chaudhry, A. M., Parkinson, J. A., Hinton, E. C., Owen, A. M. & Roberts, A. C., 1 Maw 2009, Yn : European Journal of Neuroscience. 29, 5, t. 1047-1055
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl
• CyhoeddwydThe role of the basal ganglia in learning and memory: Neuropsychological studies.
  Grahn, J. A., Parkinson, J. A. & Owen, A. M., 12 Ebr 2009, Yn : Behavioural Brain Research. 199, 1, t. 53-60
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl

2008

• CyhoeddwydPositive emotions and reward: appetitive systems: amygdala and striatum.
  Parkinson, J. A. & Squire, L. B. (gol.), 1 Ion 2008, New Encyclopedia of Neuroscience (4th Edition). 2008 gol. Elsevier
  Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod
• CyhoeddwydThe cognitive functions of the caudate nucleus.
  Grahn, J. A., Parkinson, J. A. & Owen, A. M., 1 Tach 2008, Yn : Progress in Neurobiology. 86, 3, t. 141-155
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl

2006

• CyhoeddwydA componential analysis of the functions of primate orbitofrontal cortex.
  Roberts, A. C., Parkinson, J. A., Zald, D. (gol.) & Rauch, S. (gol.), 1 Ion 2006, The Orbitofrontal Cortex. 2006 gol. Oxford University Press, t. 237-264
  Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod

2005

• CyhoeddwydAcquisition of instrumental conditioned reinforcement is resistant to the devaluation of the unconditioned stimulus.
  Parkinson, J. A., Roberts, A. C., Everitt, B. J. & Di Ciano, P., 1 Ion 2005, Yn : Quarterly Journal of Experimental Psychology Section B: Comparative and Physiological Psychology. 58, 1, t. 19-30
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl
• CyhoeddwydAutonomic arousal in an appetitive context in primates: a behavioural and neural analysis.
  Braesicke, K., Parkinson, J. A., Reekie, Y., Man, M. S., Hopewell, L., Pears, A., Crofts, H., Schnell, C. R. & Roberts, A. C., 1 Maw 2005, Yn : European Journal of Neuroscience. 21, 6, t. 1733-1740
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl

2004

• CyhoeddwydNeural contributions to the motivational control of appetite in humans
  Hinton, E. C., Parkinson, J. A., Holland, A. J., Arana, F. S., Roberts, A. C. & Owen, A. M., 1 Medi 2004, Yn : European Journal of Neuroscience. 20, 5, t. 1411-1418
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl

2003

• CyhoeddwydAppetitive behavior: impact of amygdala-dependent mechanisms of emotional learning
  Everitt, B. J., Parkinson, J. A., Cardinal, R. N. & Robbins, T. W., 1 Ion 2003, Yn : Annals of the New York Academy of Sciences. 985, t. 233-250
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl
• CyhoeddwydDissociable contributions of the human amygdala and orbitofrontal cortex to incentive motivation and goal selection.
  Arana, F. S., Parkinson, J. A., Hinton, E., Holland, A. J., Owen, A. M. & Roberts, A. C., 22 Hyd 2003, Yn : Journal of Neuroscience. 23, 29, t. 9632-9638
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl
• CyhoeddwydLesions of the orbitofrontal but not medial prefrontal cortex disrupt conditioned reinforcement in primates.
  Pears, A., Parkinson, J. A., Hopewell, L., Everitt, B. J. & Roberts, A. C., 3 Rhag 2003, Yn : Journal of Neuroscience. 23, 35, t. 11189-11201
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl
• CyhoeddwydRole of the anterior cingulate cortex in the control over behaviour by Pavlovian conditioned stimuli in rats
  Cardinal, R. N., Parkinson, J. A., Djafari Marbini, H., Toner, A. J., Bussey, T. J., Robbins, T. W. & Everitt, B. J., 1 Ion 2003, Yn : Behavioral Neuroscience. 117, 3, t. 566-587
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl

2002

• CyhoeddwydEffects of selective excitotoxic lesions of the nucleus accumbens core, anterior cingulate cortex, and central nucleus of the amygdala on autoshaping performance in rats
  Cardinal, R. N., Parkinson, J. A., Lachenal, G., Halkerston, K. M., Rudarakanchana, N., Hall, J., Parkinson, C. H., Howes, S. R., Robbins, T. W. & Everitt, B. J., 1 Ion 2002, Yn : Behavioral Neuroscience. 116, 4, t. 553-567
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl
• CyhoeddwydEmotion and motivation: The role of the amygdala, ventral striatum, and prefrontal cortex
  Cardinal, R. N., Parkinson, J. A., Hall, J. & Everitt, B. J., 1 Ion 2002, Yn : Neuroscience and Biobehavioral Reviews. 26, 3, t. 321-352
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl
• CyhoeddwydNucleus accumbens dopamine depletion impairs both acquisition and performance of appetitive Pavlovian approach behaviour: implications for mesoaccumbens dopamine function.
  Parkinson, J. A., Dalley, J. W., Cardinal, R. N., Bamford, A., Fehnert, B., Lachenal, G., Rudarakanchana, K., Halkerston, M., Robbins, T. W. & Everitt, B. J., 2 Rhag 2002, Yn : Behavioural Brain Research. 137, 1-2, t. 149-163
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl

2001

• CyhoeddwydInvolvement of the central nucleus of the amygdala and nucleus accumbens core in mediating Pavlovian influences on instrumental behaviour.
  Hall, J., Parkinson, J. A., Connor, T. M., Dickinson, A. & Everitt, B. J., 1 Mai 2001, Yn : European Journal of Neuroscience. 13, 10, t. 1984-1992
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl
• CyhoeddwydThe effects of excitotoxic lesions of the nucleus accumbens core or shell regions on intravenous heroin self-administration in rats.
  Alderson, H. L., Parkinson, J. A., Robbins, T. W. & Everitt, B. J., 1 Chwef 2001, Yn : Psychopharmacology. 153, 4, t. 455-463
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl
• CyhoeddwydThe effects of nucleus accumbens core and shell lesions on intravenous heroin self-administration and the acquisition of drug-seeking behaviour under a second-order schedule of heroin reinforcement.
  Hutcheson, D. M., Parkinson, J. A., Robbins, T. W. & Everitt, B. J., 1 Chwef 2001, Yn : Psychopharmacology. 153, 4, t. 464-472
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl
• CyhoeddwydThe role of the primate amygdala in conditioned reinforcement.
  Parkinson, J. A., Crofts, H. S., McGuigan, M., Tomic, D. L., Everitt, B. J. & Roberts, A. C., 1 Hyd 2001, Yn : Journal of Neuroscience. 21, 19, t. 7770-7780
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl

2000

• CyhoeddwydCocaine seeking by rats: regulation, reinforcement and activation.
  Olmstead, M. C., Parkinson, J. A., Miles, F. J., Everitt, B. J. & Dickinson, A., 1 Hyd 2000, Yn : Psychopharmacology. 152, 2, t. 123-131
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl
• CyhoeddwydDifferential involvement of amygdala subsystems in appetitive conditioning and drug addiction.
  Everitt, B. J., Cardinal, R. N., Hall, J., Parkinson, J. A., Robbins, T. W. & Aggleton, J. P. (gol.), 1 Ion 2000, The amygdala: a functional analysis. 2000 gol. Oxford University Press, t. 353-390
  Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod
• CyhoeddwydDisconnection of the anterior cingulate cortex and nucleus accumbens core impairs Pavlovian approach behavior: further evidence for limbic cortical-ventral striatopallidal systems.
  Parkinson, J. A., Willoughby, P. J., Robbins, T. W. & Everitt, B. J., 1 Chwef 2000, Yn : Behavioral Neuroscience. 114, 1, t. 42-63
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl
• CyhoeddwydDissociable roles of the central and basolateral amygdala in appetitive emotional learning
  Parkinson, J. A., Robbins, T. W. & Everitt, B. J., 1 Ion 2000, Yn : European Journal of Neuroscience. 12, 1, t. 405-413
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl
• CyhoeddwydFinding motivation at Seabrook Island: the ventral striatum, learning and plasticity.
  Parkinson, J. A., Fudge, J., Hurd, Y., Pennartz, C. & Peoples, L., 1 Medi 2000, Yn : Trends in Neurosciences. 23, 9, t. 383-384
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl
• CyhoeddwydLimbic cortico-ventral striatal systems underlying appetitive conditioning.
  Parkinson, J. A., Cardinal, R. N. & Everitt, B. J., 1 Ion 2000, Yn : Progress in Brain Research. 126, t. 263-285
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl

1999

• CyhoeddwydAssociative processes in addiction and reward. The role of amygdala-ventral striatal subsystems
  Everitt, B. J., Parkinson, J. A., Olmstead, M. C., Arroyo, M., Robledo, P. & Robbins, T. W., 29 Meh 1999, Yn : Annals of the New York Academy of Sciences. 877, t. 412-38 27 t.
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl adolygu
• CyhoeddwydDissociation in effects of lesions of the nucleus accumbens core and shell on appetitive pavlovian approach behavior and the potentiation of conditioned reinforcement and locomotor activity by D-amphetamine
  Parkinson, J. A., Olmstead, M. C., Burns, L. H., Robbins, T. W. & Everitt, B. J., 15 Maw 1999, Yn : Journal of Neuroscience. 19, 6, t. 2401-11 11 t.
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl

1994

• CyhoeddwydThe failure of context shifts to alter the recognition of faces: implications for contextual deficits in amnesia
  Aggleton, J. P. & Parkinson, J. A., Meh 1994, Yn : Cortex. 30, 2, t. 351-4 4 t.
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl

• Healthy and Sustainable Pre Schools Evaluation Support

  01/12/2019 – 31/05/2020 (Wedi gorffen)

• Mental health provision in South Asia

  01/02/2018 – 30/08/2020 (Wedi gorffen)

  Disgrifiad

  MhiSA is a three year project promoting science and research partnerships in the area of mental health between the countries of South Asia and the UK, underpinned by a collaboratively-developed strategy.

  The World Health Organisation (WHO) has identified mental health as a global priority (WHO, 2016) and has a Comprehensive Mental Health Action Plan 2013-2020 that identifies both effective leadership, enhanced information systems and research for mental health as key objectives. Low and middle-income countries (LAMIC) often struggle to provide adequate mental health services. The countries in the British Council’s South Asia region which includes Afghanistan, Bangladesh, India, Iran, Nepal, Pakistan, and Sri Lanka have all been categorised as LAMIC, and each represent an opportunity to enhance and improve understanding of and intervention for mental health issues in their population.

  The remit of MhiSA is to to identify identify contextualised research to create a voice and collective wisdom, support long-term action plans, provide information and inform policy development.

  Cysylltau:

  • http://southasia.bangor.ac.uk/

• UK-Iran Researcher Link Workshop: Mental Health

  01/04/2017 – 23/08/2017 (Wedi gorffen)

  Disgrifiad

  The Mental Health Initiative for South Asia (MhiSA), a large scale project comprised of a network of research groups with partners from across South Asia, and underpinned by a collaboratively-developed strategy.

  Cysylltau:

  • http://southasia.bangor.ac.uk

• 80885 CALIN

  01/12/2016 – 30/06/2023 (Wrthi'n gweithredu)

  Disgrifiad

  The Celtic Advanced Life Science Innovation Network (CALIN) collaborative programme aims to connect Small and Medium-sized Enterprises (SMEs) with world leading Higher Educational Institutions including Bangor, Cardiff and Swansea Universities in Wales, and University College Dublin, The National University of Ireland Galway and Tyndall National Institute, University College Cork in Ireland. Focusing on Precision Medicine (diagnostics, devices & therapeutics), Regenerative Medicine, and Bio-Compatibility & Safety Evaluation, CALIN will engage with businesses to support advanced life science product development through collaborative R&D.

  Cysylltau:

  • https://gwenin.com/

• KESS II PhD project with Rhyl City Strategy BUK238

  01/06/2016 – 31/07/2020 (Wedi gorffen)

  Cysylltau:

  • http://www.rcs-wales.co.uk

• CfAC Begins

  01/04/2016 – 30/04/2018 (Wedi gorffen)

  Cysylltau:

  • http://cfac.bangor.ac.uk

• CfAC Begins

  01/04/2016 – 30/06/2018 (Wedi gorffen)

  Cysylltau:

  • http://cfac.bangor.ac.uk

• KESS II PhD with Awyr Las - BUK218

  01/01/2016 – 28/02/2020 (Wedi gorffen)

  Cysylltau:

  • https://awyrlas.org.uk

• Behaviour Change Project (Business Travel)

  01/10/2013 – 30/09/2015 (Wedi gorffen)

• CBTHI project to assess local attitudes and behaviour towards business

  01/04/2013 – 31/01/2016 (Wedi gorffen)

• Wales Centre for Behaviour Change

  01/01/2013 – 01/08/2019 (Wedi gorffen)

  Disgrifiad

  The Wales Centre for Behaviour Change (WCBC) will build on Bangor University’s internationally recognised academic reputation and award-winning applied research in the field of behavioural psychology and behaviour change. “Behaviour Change” is a key policy area that is critical for establishing sustainable lifestyles and promoting economic prosperity. WCBC will help to meet these global challenges, being a hub for collaborative R&D and innovation working alongside Welsh industry, and extending behaviour change systems and approaches to meet areas of need. It is a 2.5 year project funded in large part by the Welsh Govt. (Wales European Funding Office.)

  Cysylltau:

  • http://behaviourchange.bangor.ac.uk

• Food Consumption: Memory Formation

  01/05/2008 – 31/08/2009 (Wedi gorffen)

• Cec-Using Cognitive Neuroscience To Undr

  01/10/2006 – 30/09/2009 (Wedi gorffen)

• Unilever Work Package 3 - Reward And Lea

  01/10/2006 – 30/09/2008 (Wedi gorffen)

Qualifications

PhD University of Cambridge

BA (Hons) Durham University