Business, Management and Marketing 

A PhD degree is usually 3 years full-time, or 5-6 years part-time. Candidates are expected to present the results of their research in a 100,000-word thesis which represents a significant original contribution to knowledge in the subject area studied, and to undergo a viva voce examination.

An MPhil (Master of Philosophy) degree is usually 2 years full-time, or 3 years part-time. Candidates must successfully complete an approved programme of supervised research, and present their results in a thesis of up to 60,000 words. 

• Consumer financial wellbeing and sustainable financial services through FinTech solutions
  This project investigates the nexus between sustainable consumer behaviour and technology-enabled financial services. The theme of sustainability continues to permeate all areas of business, marketing and consumption, while technology is becoming ever more embedded in the delivery of financial services. For example, sustainable consumer behaviour includes areas such as financial wellbeing. Nevertheless, these themes are progressing at a different pace around the world, and considerable variation exists across financial services segments. This project will investigate potential positive outcomes arising from designing sustainability into new financial products and services, and will consider how these outcomes vary across developed and emerging economies. The segments of credit and investment will be a particular focus. Additionally, this project will look at sustainable consumer financial wellbeing through the use of FinTech.
• Self-regulation, emotion and consumer wisdom of Buy Now Pay Later (BNPL) users 
  The number of Buy Now Pay Later (BNPL) users has increased as a result of the cost-of-living crisis and the level of UK personal debt is at an all-time high. This project seeks to examine the relationships between self-regulation, emotion and consumer wisdom when using BNPL loans to shop online. The study will also explore a potential link between self-regulation failure related to BNPL and the fear of missing out. Differences in consumer spending using BNPL (i.e. essential purchases vs non-essentials) and the potential benefits of BNPL will also be explored with the aim of promoting positive consumer financial well-being.
• Exploring the growth of vaping and the marketing of e-cigarette brands 
  Vaping as a behaviour is commonplace and increasingly normalised but there has been a rise in vaping amongst young people over the past five years. Research suggests that young people are experimenting with vapes, and there is an uptake in the use of disposable vapes with Elf Bar and Geek Bar emerging as popular brands. This project will explore young people’s attitudes and perceived identities in relation to their vaping behaviours. The research will also examine the communication techniques of e-cigarette brands (e.g., branding, packaging, in-store communications, social media marketing) and how they are processed by both vapers and non-vapers.
• Psychological ownership and perceived control of a City by its consumers: the case of Bangor 
  This project will investigate the perceived control, psychological ownership and place attachment felt by Bangor’s students, residents and visitors. The city’s current versus desired place brand will be examined and the needs of stakeholders will be explored with the aim of rejuvenating the city’s image. The High Street in Bangor has been in decline for years and the city was recently rejected in its application for the Levelling up fund. Community engagement and a bottom-up approach to improving the City’s brand is required and will be critical in the future attractiveness of Bangor as a place to study.

• ESG Performance and Syndicated loan market 
  The syndicated lending market has evolved into a pivotal segment within the global financial landscape. This project intends to dive deep into the burgeoning dynamics of this market, specifically examining its interactions with Environmental, Social, and Governance (ESG) factors. The appointed candidate will venture into the exploration of the impact of ESG factors and climate change on the bank lending behaviours.  market's dynamics, risk attributes, and economic ramifications, uniquely emphasizing the market's responses to climate change and ESG implications. This study aims to augment both industry and academic comprehension, integrating the syndicated lending traditional finance with sustainable and socially responsible investing goals, thereby fostering a resilient financial market that aligns with ESG principles.
• The impact of the Paris Agreement on cross-border mergers and acquisitions: An analysis of green vs brown lending 
  In recent years, climate change has attracted great attention from policy makers and academic researchers. The new climate policies could induce uncertainty in the form of climate transitional risk to firms, that would require them to adopt and change their policies. At the first stage, this PhD project aims to examine the impact of the Paris Agreement (COP21) on the firm’s cross-border mergers and acquisitions behaviour. Moreover, it aims to examine how these changes in firms' behaviour spill over into the realm of bank lending behaviour and the broader implications for global financial stability.
• Environmental innovations and financial instability 
  In a global environment, combating climate change necessitates cooperation between all economic sectors. Whether directly or indirectly it is indisputable that practically every industry contributes significantly to both economic growth and environmental effects. With the financial sector’s central role as intermediary in the functioning of the economy, financial instability could potentially lead to the collapse of banks and corporations. Then, financial stability or instability could be a key metric for investment of R&D (innovation) by firms. This project explores the important link between financial stability and R&D innovation. Where stable financial systems may enhance R&D innovation and the role of R&D investment in the banking lending.
• Digital transformation, environmental sustainability and supply chain in the Banks and Industrial firms.
  Climate finance' is a multifaceted concept. It generally refers to finance for activities aiming to mitigate or adapt to the impacts of climate change. Decisions and technology transformation related to green policies affects the future of the companies and their profitability. The successful applicant will delve into various aspects of digital transformation, gaining a comprehensive understanding of the development and the implementation of technology, impact on economies, and other related topics, making significant contributions to the financial industry and academia.

• Trading on the Political Stage: Analysing the Influence of Political Events and Sentiment Shifts on Retail Investor Behaviour 
  In recent years many new retail investors have entered financial markets in droves thanks to the rise of “app-based” trading platforms and accelerated by the covid-19 pandemic. Researchers and policymakers and now examining the how these new retail investors, which are known to be more prone to bias, behave. We are interested in supervising a research proposal that aims to investigate the influence of political events and sentiment shifts on the trading behaviour of retail investors.

The capitalisation of fiscal policy into land values 

The fact that the value of infrastructure and public services are capitalised into land values is well established*. The aim of this PhD project is to ascertain whether, and to quantify the extent to which, welfare and tax policies more broadly get capitalised into land values.

The project will consider the effect of (1) minimum wage legislation, (2) welfare payments (including tax credits) and (3) income tax thresholds on the rental values of propertie inhabited by the targeted groups. Implications for the implementation of tax and welfare policies will be drawn in order to inform future policy debates.

Understanding the Welsh Tax Base – Demography and Migration 

This project seeks to analyse the linkages between the Welsh tax base and the key fundamentals of the Welsh economy, polity, and society which drive migration and demography.

One key aspect will be to consider the international evidence on the impact of tax differentials on migration, and use this to model the potential impact of tax differentials between Wales and England on migration and tax revenues in the context of the current devolution settlement and potential future tax powers. Another key aspect will be to gather evidence on the lifecycle demographics of the Welsh population and its implications for tax revenues (and government spending) in Wales.

• The War in Ukraine and firm performance 
  This PhD project will investigate the strategic decision-making of firms in the context of the Ukraine War. The primary aim of this project is to examine various outcomes of companies that are exposed to this geographical area during the conflict. The project will explore the decisions made by these companies, and how these decisions have impacted them. This research will contribute to the existing literature on the implications of geopolitical conflicts for multinational corporations and provide valuable insights for companies facing similar dilemmas in the future.
• The impact of ESG shocks on Credit Ratings: The role of Information Uncertainty and the ESG-Credit Rating channel 
  In recent years, policy makers and the public are starting to reveal greater awareness of Environmental, Social and Governance (ESG) issues such as climate change and corporate responsibility. Academic researchers are investigating whether the nature of a business and how it reacts to ESG issues can determine how it will perform in the future and its ability to pay its debts (credit risk). This PhD project aims to investigate the strength and nature of this ESG - Credit Rating channel and how shocks can be transmitted through it from the ESG realm to corporate credit.

• Investigating Future Prosperity - How Management Skills can Boost Growth in the Regions and Beyond 
  This project is an extension of the supervisory team’s contribution to the CMI's latest policy paper which focused on the West Midlands Future Prosperity. The new project will address the important topic of boosting growth through management skills by comparing and contrasting three regions including Wales, the North East and the West Midlands. There are wider implications by addressing the UN’s Sustainable Development Goals. Qualitative methods will be used to reveal key themes and build towards new theory, especially related to place leadership. There is a practice dimension which delivers impact by helping regional organisations such as SMEs to grow.
• Sustainable Heritage and Social Innovation as Enablers of UN’s Sustainable Development Goals 
  In 2015, UNESCO published a policy document for the integration of a sustainable development perspective into the processes of the World Heritage Convention. In other words, for the first time, the role of heritage and creativity is seen as an enabler of sustainable development across the Sustainable Development Goals. In order to develop and test new approaches, this project will compare and contrast two live projects which are in the process of bringing heritage sites into re-use with an emphasis on community involvement. Action research will surface concepts and practices about sustainable heritage. There will be a wider contribution to social innovation and emergent theory in this field.

• Smart technologies and data analytics for the sustainable development of places to live and visit 
  The increasing use of smart technologies and Internet of Things offers the tourism sector an abundance of big data, which can be used to generate new insights to foster the sustainable development of places to live and visit. This project will explore how data from smart technologies can be used to support the development of innovative solutions to more efficiently allocate resources, enhance visitor experiences and promote of sustainable economic growth. Real-world data and modern data analytic techniques will be used to analyse and predict consumer behaviour to determine how different messages and agents influence visitor experiences and sustainable behaviours.
• Tourism in fragile destinations: hosts’ and tourists’ perceptions 
  The project explores tourism development in fragile destinations and the overall well-being of hosting communities. "Fragile destinations" refer to places vulnerable to negative tourism impacts, going beyond environmental degradation to focus on cultural identity, lifestyle decline (congestion, service strain, local housing scarcity, price inflation), and economic dependence. Some fragile destinations have protection via National/Natural Parks or UNESCO listing; others, vulnerable, lack recognized status. Applied to North Wales, the study examines safeguarded and unsafeguarded fragile destinations, highlighting benefits and challenges in secured status comparison. This comparison identifies positive outcomes and challenges tied to formal recognition of protected areas.
• Climate change and destination branding: an evolving perpetual and place orientated strategy 
  The project aims to examine tourism destinations adaptation to climate change. While individual adaptation is dependent on personal knowledge and values, due to the stakeholders involved, for a ‘destination’ to adapt, it faces a multifaceted process.  As such it is important to examine whether this interplay is reflected in public authorities’ and/or destination management organisations (DMOs) approach to destination branding. Therefore, this project will compare attitudes and perceptions towards climate change and the (potential) adaptation of the destination(s) to determine the stakeholder perceptions of the vulnerability and/or resilience of the place’s physical and sociocultural determinants to climate change and the implications on destination branding and image.

Each postgraduate researcher is allocated a named Principal Supervisor (also referred to as a First Supervisor), and one or more Co-Supervisors (referred to as a Second Supervisor and Third Supervisor) who may share supervision responsibilities as agreed with the principal supervisor.

Supervisors must be:

• A full-time member of academic staff.
• A part-time member of academic staff with academic, clinical or professional experience.
• A suitably qualified member of the staff of another university or research institution.

Successful postgraduate researchers are self-reliant, well-organised and able to call upon a variety of inner resources. It is essential that each postgraduate researcher develops a good relationship with their Supervisors. This relationship not only involves initial guidance and later advice, but can also enable a postgraduate researcher to gain access to scarce research resources through funding provided to staff in national and international research grant programmes. Where appropriate, Supervisors will introduce their postgraduate researchers to technical, administrative and archival staff who are able to provide help with a project; and it should be appreciated that in the environment of university research, the quality of this assistance is inevitably enriched by having a good working relationship with Supervisors. 

Other support, in addition to that provided by your Supervisors, is available throughout your studies at BBS. These include training and workshops organised by the University’s Doctoral School, Study Skills Centre, Library Services, specific training events held by BBS and regular research presentation sessions held within BBS’ research and postgraduate research seminar series.

Home/EU students: apply online through our Online Application Portal yourself with the help of our Guidance Notes on online application for Home/EU students. 

International students: can apply through our Online Application Portal. Refer to the Guidance Notes for help filling the form.  

More information about how to apply as an international student can be found here.

International students can seek further help by contacting our International Education Office

• Email address: international@bangor.ac.uk
• Address: International Education Centre, Bangor University, Gwynedd, Wales UK, LL57 2DG
• Telephone number: +44 (0) 1248 382028

Agents: if you are an agent applying on behalf of the student, then you can Apply here. For further guidance click here.

he research proposal should be between 1,500 and 2,500 words, and should outline the following:

• Provisional title
• Central question or hypothesis for investigation
• Key aims of the research
• Literature review
• Description of your topic
• Methodology – how you will answer the research question
• Bibliography
• Timetable

Click here for guidance about how to write a good research proposal.

In addition to the research proposal, you should also submit the following as part of your application package:

• Bachelor degree certificate and transcript(s)
• Academic reference/support letter
• Passport
• Detailed CV (highlighting your Relevant work experience, Research project experience, Publications, and Academic achievements)
• Once you have found a member of staff whose research interests broadly accord with your own, you should state their names as part of your application so that your application may be considered by them.
• English language test certificate (if undertaken)
• Confirmation of funding/sponsorship (if applicable)
• Masters degree certificate and transcript(s) (required for PhD applications)
• Confirmation letter of external funding (if applicable)

You can apply at any time of the year. It is possible to start a PhD degree at any point in the year at most academic Schools, subject to agreement with the supervisor. We advise that you submit your application in enough time to: organise funding; undertake an English course (if needed); obtain documents such as transcripts and references required for meeting the conditions of the offer; apply for a visa (if required); and make accommodation arrangements (if required).