- Examining the effect of group prototypes and divergent strength of identification on the effectiveness of identity appeals
McGowan, M., Hassan, L. & Shiu, E., 6 Apr 2022, In: European Journal of Marketing. 56, 3, p. 817-839
- Exploring responses to differing message content of pictorial alcohol warning labels
Hassan, L., Parry, S. & Shiu, E., 27 Jan 2022, (E-pub ahead of print) In: International Journal of Consumer Studies.
- Review of tobacco control action plan and delivery plans
Parry, S., Shiu, E. & Doyle, C., 24 May 2022, Welsh Government. 58 p.
- Place and Destination Branding: a review and conceptual mapping of the domain
Hanna, S., Rowley, J. & Keegan, B., Jun 2021, In: European Management Review. 18, 2, p. 105-117
- Creating a competitive environment
22 April 2022
- The end of Groundhog Day – what should businesses do next?
19 January 2022
- “Should I stay or should I go now?” To work from home or return to the office
20 September 2021
- Discovering the Known Unknowns? Assessing if UK Financial Regulation has Improved since the Great Financial Crisis
9 August 2021
- Should product warnings contain signal words or qualifiers?
9 June 2021
- All blog posts
Consumers and Communications
Recent PhD students associated with this cluster: Surbhi Jain, Thi Hong Ngoc Nguyen and Qing Sun
The researchers in the consumers and communications cluster are broadly focused on understanding consumers in various contexts and cultures, investigating the impact of business and governmental strategies mainly in the communications area.
Our research seeks to understand how consumer perceptions and judgments are formed and influence the decision-making process across diverse contexts. Our research focus spans for-profit and non-profit contexts as well as having a special interest in examinations across cultures. The cluster’s research embraces both quantitative and qualitative methods and draws on an eclectic mix of theories including place attachment theory, stakeholder theory, and social identity theory. Information about our recent consumer research event can be found here.
Some of our recent/ongoing projects include:
- Place attachment related to smoking and places
- The effectiveness of alcohol warning labels, for more info see: www.alcoholwarninglabels.info
- Branding destinations online: symbolic and narrative representation and co-branding
- Establishing when identity communications backfire
If you would like more information about our current research projects or our cluster, please email Prof. Louise Hassan: firstname.lastname@example.org